Social Media, Digital Marketing, Blog Posts
Resume:
CONTACT
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E DUCATION
UNIVERSITY OF MICHIGAN
Ann Arbor, MI
Bachelor of Arts (B.A.) Communications
and Media Studies (Dec 2020)
Relevant Coursework
Strategic Communication in Healthcare
Organizations
Extracurricular Activities
Community Service Performer with the
Smile Bringer Singers
WolverReaders
ADDITIONAL SKILLS
Blogging
Canva
Microsoft Office
Text Message Marketing
Writing
ZipWhip
E X P E R I E NCE
DIGITAL MARKETING INTERN
Money Mouth Marketing Feb 2021 – Present
• Created copy for headlines and banner ads based on marketing research
• Gained knowledge on best practices to motivate customers
• Assisted in the growth of multiple Facebook groups
• Learned long-term and short-term to increase brand awareness and profits
DIGITAL MARKETING CONSULTANT
Self Oct 2020 – Present
• Formulated power systems and advanced website user experience for Afya Beauty and Wellness LLC and ARS Investments LLC
• Refined website and branding techniques for Dream Home Decor LLC and Up Late clothing
• Constructed marketing campaigns and strategies for Nfinity Hair Salon WRITER
Self Sep 2017 – Present
• The Boundless Experience Magazine - presented monthly articles to support and uplift women of color
• The Odyssey Online – publicized weekly articles about topics such as lifestyle, beauty, and social issues to increase the breadth of my style
• Medium.com – wrote poems and articles about mental health, self-care, and spirituality
SOCIAL MEDIA MANAGER AND RECEPTIONIST
Bellis Therapeutic Spa, Farmington, MI / Sep 2019 - Feb 2020
• Relaunched and rebranded the company Instagram account
• Led Instagram, Facebook, and ZipWhip accounts to increase customers, boost products, sales, and market events
• Increased weekly online bookings by 200% using text message marketing
• Built Instagram followers using my personalized strategy
• Generated sales of front store items and gave personalized advice
• Produced and edited social media graphics using Canva
• Utilized Facebook trainings to grow business using Facebook and Instagram
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DESTINY COPELAND
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