Customer Service, Social Media, Campaign & Project Management, CRM

SHAINA LALANI

*** ******** **** ******, ** *****

adlgc6@r.postjobfree.com 253-***-**** www.linkedin.com/in/shainalalani/ EDUCATION

UNIVERSITY OF ILLINOIS, Urbana-Champaign, IL 2020

IMBA – Digital Marketing – Certification

GEORGIA STATE UNIVERSITY, Atlanta, GA 2014-2017

BA – Marketing, Sociology

EXPERIENCE

SANDLER TRAINING, Atlanta, GA Sept 2020 - Dec 2020 Marketing Coordinator

Assisted Marketing Director in the creation and execution of sales and marketing campaigns. Identified opportunities for program enhancements.

● Created, executed and maintained engaging social media content calendars and email marketing across multiple platforms (LinkedIn, Twitter, FB, YouTube) that could include: copywriting, design, editing, automation and publishing.

● General project management and communication for marketing projects: working with partners, acquiring assets, motivated towards milestones, collaborating cross-departmentally and maintaining project timelines and deliverables to ensure successful execution of campaigns.

● Maintained a detailed subscriber list and developed strategies to increase list engagement and size. Planned and performed rigorous A/B testing agenda to continuously improve performance, website experience, conversation rates, programs and/ campaign ROI: focused on customer engagement, traffic and leads. UNITED WAY, Seattle, WA Jul 2018 - Dec 2019

Digital Advertising and Events Manager

Developed a strategy to attract and connect with new donors - online and in person. Collaborating with social media specialists and creative team on content and execution in fast-paced environments. Managed annual budget - $400K - for advertising and events.

● Created and executed annual digital advertising plan including brand remarketing, display and search ads on Google Adwords - as well as traditional media. Fulfilled internal & external requests for creative assets and deliverables, status reports, and creative requests.

● Procured sites for special events; promoted events and worked to ensure that they supported the overall communication strategy of the organization. Responsible for budget management and creation and production of materials.

● Negotiated and managed contracts and documentation with media organizations and event venues and vendors.

● Effectively communicated directly with volunteer leadership including campaign chairperson(s), and/ or deputies to coordinate events, and act as a driven liaison from United Way of King County. ATLANTA FILM FESTIVAL, Atlanta, GA Jun 2012 - Jul 2014 Special Events & Rentals Manager (Jul 2013 - Jul 2014) Enthusiastic self-starter in a fast-paced environment led to book, program and manage all special screenings and/ or events, bookings and rentals for the historic Plaza Theatre and Oscar-qualifying Atlanta Film Festival. Clients frequently included: HBO, Turner Broadcasting, Comcast, Weinstein Company, The Fox Theatre, AMC Network, GA Film Office, etc.

● Confidently procured high-quality contracts totaling upwards of $380K - up from predecessor’s $60K.

● Passionately participated in the strategic planning process for screenings and events, including identifying event objectives and constructing initial budgets. Confidently monitored timelines for multiple events, including sponsorship deliverable payment schedules, communication deadlines; using project management skills.

● Ensured compliance with insurance, legal, health and safety obligations. Served as liaison with vendors on event-related matters in a fast-paced environment.

● Assisted with writing, building and optimizing engaging marketing email campaigns with great attention to detail and monitored, analyzed campaign performance. Delivered timely results.

● Managed on-site production and logistics to ensure both venue and client work within their given constraints. Proactively handled any issues and emerging problems on event days. Ticketing & Membership Coordinator (Jun 2012 - Jul 2013) Confidently managed day-to-day ticketing and box office operations for 3-5 venues across metro Atlanta, serving 230K+ festival patrons.

● Assisted with upkeep and maintenance of Box Office systems, equipment and utilities. Responsible for personnel hiring, training coordination, supervision, logistics, workflows, evaluation, discipline, scheduling, payroll and documentation.

● Maintained the highest level of professional guest services while managing and resolving in person and phone customer service issues, in a timely manner. Ensured all associates provided consistently superior customer service to the customers.

● Interacted positively and communicated effectively with internal ticketing staff and all other support staff, theatre management and externally with festival guests, filmmakers, board members, sponsors, festival patrons, publicists, etc.

● Managed and monitored excellent communications between all critical parties to ensure accurate completion of ticket counts, event builds, inventory management, will call, guest lists and all other Box Office processes leading up to the actual event. Reconciliation and organized reporting of all the ticket sales for each event.

ADDITIONAL INFORMATION

● Microsoft Word, Excel, Office, Powerpoint, SalesForce, Hubspot, Mailchimp, Agile, Customer Relationship Management, Budgeting, Digital Marketing, Email Marketing, Data Analytics & Visualization, Marketing Analytics, Graphic Design, Adobe Lightroom & Photoshop, Photography, Canva

Contact this candidate