CE COMPETENCIES

COMPETENCIES:

CEO

CMO

President

Leadership

General Management

Business Strategy

Marketing Strategy

Advisory Boards

Private Equity

Carve outs

Start Ups

Beauty

Consumer Packaged Goods

Luxury Products

Organizational Transformation

Talent Management

Team Leadership & Development

Brand Development & Strategy

Sales

Business Development, Growth

ROI

KPI

EBITDA

Public Relations PR

Advertising

Marketing Mix

Digital Marketing

Social Media

E-commerce

Advertising

Public Relations

Consumer Insights

Product Development

Innovation

Agency Management

Turnarounds

Transformations

KIM HOELTING

PROFESSIONAL EXPERIENCE

MACHA, LLC Atlanta, GA Jan 2021 – Present

Founder

Independent Strategy and Marketing consultancy to select Beauty, CPG and luxury goods clients.

MACADAMIA BEAUTY Atlanta, GA April 2019 – December 2020 Vice President Sales and Marketing

Hired on full-time following a 6-month Marketing contracting assignment. Implemented social media strategy and content, created and tested small-scale digital ad campaigns. Lead product development. Increased Amazon platform sales +100%. GOODY PRODUCTS, INC. Atlanta, GA September 2016 – April 2019 General Manager, Vice President Global Marketing and Sales Rehired by Newell Brand executive leadership. Retained as Vice President Sales & Marketing by new PE owners, led sales and marketing carve out process for new private owners with new global selling structure and strategy. Managed national team of direct sales, brokers & distributors for Mass and Pro Beauty businesses.

ACUITY BRANDS LIGHTING, INC. Atlanta, GA July 2014 – May 2016 Vice President Vertical Markets, Hospitality Vertical and Home Depot Assisted with the establishment of first-ever Corporate Marketing department. Strategy and Business Development for $250MM+ Commercial & Consumer Lighting business. Gained 20% growth in Consumer business, opened first Hospitality customer. SEARS HOLDINGS, INC. Hoffman Estates, IL July 2013 – May 2014 Divisional Marketing & Merchandising, Kmart Beauty General Management responsibility for $600MM Kmart Beauty Division in the U.S & Caribbean. Managed advertising, promos & assortment for Beauty division within: Cosmetics, Hair, Skin & Shave across 1100 stores.

GOODY PRODUCTS, INC. Atlanta, GA June 2008 – March 2013 Vice President Global Marketing

Responsibility for worldwide strategy and marketing for Goody Hair Accessories and Styling brand. Developed pipeline of category-leading Hair innovations. Managed team of 35 professionals in: product development, communications, digital and social marketing, e- commerce, PR, graphics, merchandising, insights, design. Re-launched new brand image and first integrated TV and digital campaign. Grew awareness +15 points. Monthly interaction with top customers: Wal-Mart, Target, Walgreens, CVS. Delivered +22% sales growth. Doubled business outside of North America.

LIMITED BRANDS, INC. New York, NY July 2004 - June 2008 Vice President Brand Development and Beauty Merchandising, Victoria’s Secret Beauty Head merchant/marketer responsible for over $1 billion in Fragrance/Beauty sales and margin. Led retail selling, training and merchandising strategy for 1000 stores. Managed team of 25 marketers, buyer/planners, merchandisers; reported to President. 45% growth in Fragrance. CHANEL, INC. New York, NY July 2001 - June 2004 Vice President Marketing, Frederic Fekkai Beauty

General management responsibility for lifestyle brand. Developed new product, marketing, distribution and selling strategy that grew sales from $4M to $40M in 3 years. Generated sales growth of over 100% per year, +30% in “comp store” sales. Developed hotel amenities program for Ritz-Carlton. Instituted e-commerce site and freelance programs. 25% savings in product cost. L’OREAL, INC. New York, NY July 1996 - June 2001 Assistant Vice President Marketing (+ various Brand roles), L'Oréal & Maybelline Divisions P&L responsibility for $550MM sales and $42MM media. Executive meetings in NY & Paris. JOHNSON & JOHNSON, INC. Skillman, NJ April 1993 - June 1996 Product Director, Personal Products, Co., Carefree and Stayfree Brands. P&L responsibility $250MM line, Delivered +15% growth in sales and $12M in product savings. PROCTER & GAMBLE, INC. Cincinnati, OH July 1992 - April 1993 Brand Assistant, Health Care Sector, Vicks Cough Drops Brand. INFORMATION RESOURCES, INC. (IRI) Chicago, IL July 1998 - August 1990 Project Director Client Services

CONTACT

347-***-****

adlfxx@r.postjobfree.com

www.linkedin.com/in/kim-

hoelting

EDUCATION

Amos Tuck Business School at

Dartmouth College

MBA, General Management,

1992

Yale University

BA, Economics, 1988

AWARDS

Newell Brands Aspire

Leadership Program (2013)

Newell Rubbermaid

Excellence in Marketing

(2010)

HEADLINE

Marketing and Sales Leader with

blue chip CPG, beauty and luxury

experience. Track record of sales

growth and successful

innovations.

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