Kasim Shaikh

Contact: +917*********

E-Mail: adleas@r.postjobfree.com

Seeking senior level managerial challenging assignments in Retail Operations / Sales & Marketing / Brand Management / Product Promotion / business development with a growth-oriented organization.

PROFESSIONAL SNAPSHOT

A dynamic professional with over 19 years of experience in hospitality, Sales & Marketing, Business Development, Retail Operations, Brand Management, Product Promotion and Client Relationship Management.

A strategist cum implementer with recognised proficiency in spearheading operations/ business with an aim to accomplish desired plans and targeted goals successfully.

Expertise in handling all sales & marketing / business development activities, analysing market trends & establishing healthy & prolonged business relations with clients, thereby ensuring higher market share.

Proficient in leading dedicated teams for running successful business operations and experience of developing procedures and service standards for business excellence.

An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving and trouble shooting skills & organisational abilities. AREAS OF EXPERTISE

Sales and Marketing: Supervising sales and marketing operations for achieving increased growth & top-line profitability. Devising marketing budgets and preparing sales forecast plans. Driving sales initiatives to achieve business goals & managing the frontline sales team to achieve them. Providing guidance and support to the front-line team through target setting and reviewing measures.

Business Development: Identifying and developing potential clients in the targeted markets / industries and sectors ensuring maximum customer satisfaction by providing delivery on time. Exploring markets and collating market intelligence reports for developing key entry strategies to penetrate new markets. Planning and implementing strategies to manage receivables as per company’s credit norms.

Brand Management / Product Promotion: Conceptualising, planning & organising brand development and promotion activities by developing communication mix and new strategies for brand. Creating & executing various communication tools for Branding & Promotions for various products. Framing strategies for establishing greater awareness about company & its products. Building brand focus in conjunction with operational requirements. Relationship Management / Team Management: Providing direction, motivation & training to the field sales team for ensuring optimum performance for all operational sales related issues. Mapping client’s requirements & providing best products to suit their requirements backed up; generating business from existing accounts and achieving profitability & sales growth. WORK EXPERIENCE

From Apr’2017 till June 8th 2020 with Sharaf DG, as Buyer and Omni Channel (Asst Category Manager Electronics & Home Appliances for super general brand) Accountabilities

Responsible for budgeting, SKU Assortment Planning, Promotion planning, range availability, Stock replenishment, Negotiation, Margins and Ageing.

Monitoring category performance on weekly basis covering all key parameters FE, BE and promotion effectiveness.

Examine pricing strategy and product offerings among competitors.

Making MIS for monthly target, achievement, category performance along with competitor’s analysis.

Having Check for visuals and Display planogram of stores.

Analyse sales performance and trends providing guidance to the Inventory team.

Rolling out promotion and incentives in stores to enhance the sale.

Monitoring close link between brand mix and sale.

Develop and execute assortment strategy for products.

Ecommerce setup and sales driving.

Omni Channel, Inventory and Supply chain support: Extra Initiative.

Inventory management and forecasting to ensure optimum levels at all time.

Closely interacting with Marketing team and supply team to ensure good customer experience.

Ensuring the TAT of delivery to followed & categorized market place, warehouse model, home product on OD (on demand) for 100% execution of delivery segment.

QC & shipped followed based on product & ensuring customer satisfaction.

Abide the process of delivery which is core of successful business & refund can be minimized. Attainments

Score 100% marks in display merchandising for HP brand in surprise Audit.

Received performance allowance in 2018.

From Apr’2015 till Mar’ 2017 with SHARAF DG, as Asst Manager – Mushrif Mall Abu Dhabi. Accountabilities

Entire front end & back end operation.

Responsible for the achievement of the store’s top line, bottom line and P&L.

Analyse sales trend dept wise.

Inventory control (Ageing stocks, Scrap & Variance). Attainments

Promoted from Asst Manager to Merchandising Officer.

Score 100% marks on surprise external IOS-9001 SOP audit in 2016. From Jan’2010 – Mar’2015 with SHARAF DG, as Dept Manager (Electronics, HA and Telecom Dept) - Dubai. Accountabilities

Responsible for the achievements of the department’s top-line and bottom-line targets.

Managing the entire department & floor process and audit related functions.

Inventory control (Ageing stocks, Scrap & Variance).

Engage and maintain of good Business relations with the promoters, team leaders, and business partners.

Conducting a best practice session with the entire team to share experience and examples to increase productivity on the shop floor.

Handling and assisting the Manager of the store in handling Store Operations. Attainments

Promoted from Dept Manager to Asst Manager.

Rewarded with appreciation certificate by Store Manager in 2015.

Rewarded for the overachieving the Annual Operating target and received outstanding performance Allowance in net profit in 2014 by CEO.

Rewarded for convincing to customer and Dubai Mall management for satisfactory solution in 2013 by AM and CM.

Rewarded for the Top Dept Manager during DSF 2013 by Country Manger and CEO.

Rewarded for the best Dept Manager for achieving department target in 2012 by CEO.

Rewarded for the best Dept Manager for excellent performance in 2012 by CEO.

Rewarded for the best Dept Manager for Best customer service in 2011 by Country Manager.

Rewarded for the best Dept Manager for Best customer service in 2011 by SM and Owner (Mr. Yasser Sharaf). From Oct’2008 - Dec’2009 with SHARAF DG, as Sales Supervisor (Electronics Dept) - Dubai. Accountabilities

Monitoring ageing stocks, Variance, Shrinkage and non-moving products.

Analysis of stocks and adequate measures are taken for clearing the stocks on ageing and ensure the availability of products, which are fast moving.

Framing the Target & distributing it Salesman wise.

Managing staff, motivating them to push sale and ensure 100% customer satisfaction. Attainments

Promoted from dept supervisor to Dept Manager.

From May’2007-Sept’2008 with SHARAF DG, as Product Specialist (Electronics Dept) - Dubai. Accountabilities

Meet personal sale target, cross sale.

Maintaining proper stock level, merchandising display and floor.

Handling all the complaints of the customer regarding the delivery & products.

Attainments

Promoted from product specialist to dept supervisor.

IBN Store Electronics dept showed a tremendous growth in Accessories terms of ranking 1st in region.

Handled a team of 18 members.

From Aug’2004 - Sept’2007 with Vijay Sales, as Section In Charge for Electronics & Air conditioning Mumbai, India.

Accountabilities

Handling Panels & Air conditioner installation Team.

Maintaining proper stock level, motivating staffs, training them for delivering proper customer service.

Meet personal sale target, cross sale, Merchandising Display and floor. Attainments

Made a remarkable growth, achieved more than 100% of target & rewarded with salary increment in 2005 & 2006.

Followed a policy of giving calls to customers on a frequent basis, making them aware of new schemes so as to increase footfall and hence result in growth.

ACADEMIA

B.Com

IT PROFICIENCY

Conversant with MS-Office Applications (Word2000 / Access / PowerPoint), Outlook and MS Windows (98se and XP) ERP, BI and SAP.

PERSONAL VITAE

Nationality: Indian

Date of Birth: 09thMarch, 1984.

Linguistic Abilities: English, Hindi & Marathi.

Marital Status: Married

Present Address: Plot E-58, Flat no 206, ‘B’ Wing Kohinoor Apt, VN Purav Marg, Near Fire Brigade, Chembur Naka Mumbai 400071.

Possess UAE Driving License.

References: Can be provided on request.

Contact this candidate