Vaisakh Viswanathan

Tel: +966-*********/ +91-701*******(Skype) /+91-984******* Email:adldyy@r.postjobfree.com PROFILE SUMMARY

A highly capable brand marketing manager with more than 12 years experience in Brand Marketing, Advertising, Marketing & Sales, Event Marketing and Business Development in a reputed media conglomerate, seeking to leverage proven leadership and strategy skills to grow revenue at reputed establishments. Met 150% of revenue goal and led 5 cross functional marketing team to 25% efficiency improvement.

WORK EXPERIENCE

Sales Head Brand Marketing – TSS Advertising Company, Dammam, Saudi Arabia from January 2020 to present

DUTIES

• Brand marketing - delivery of high quality services to support customer's business needs

• Advertising and Brand building of prominent MNC clientele in GCC, APAC & EMEA countries.

• Meeting Sales Targets

• Business development by exploring new geographies.

• Event management and marketing for business promotions of company and clients.

• Skilled in conducting competitor analysis to study market trends / competitor.

• Developing, executing Social Media campaign and optimization of digital channel

• Online campaigns, website, use of digital/social media & Analytics tool

• Atl and Btl campaigns, Exhibitions, Road shows

• Developing executing and delivering print, visual and digital media strategy

• Training and motivation of team members and junior staff to exceptional performance Marketing Manager - Mathrubhumi Media Group, Bangalore from August 2010 to December 2019

DUTIES

• Brand marketing - delivery of high quality services to support customer's business needs

• Business development by appointing new franchise, exploring new geographies.

• Event management and marketing for business promotions of company and clients.

• Skilled in conducting competitor analysis to study market trends / competitor for 5 verticals.

• Developing, executing Social Media campaign and optimization of digital channel

• Online campaigns, website, use of digital/social media & Analytics tool

• Atl and Btl campaigns, Exhibitions, Road shows

• Developing executing and delivering print, visual and digital media strategy

• Training and motivation of team members and junior staff to exceptional performance

• Coordination with external stake holders, Government department for company projects

• Developing and implementing CSR projects of the company. Assistant Marketing Manager – Malabar Weaving Pvt Ltd from April 2009 to July 2010 DUTIES

• Enhancing market penetration, business volumes

• Accelerating growth by direct selling & project selling activities

• Abilities in team management and customer relationship management

• Prudent, disciplined & self-motivated with excellent planning, communication & leadership

• Possess effective communication, interpersonal, problem solving and negotiation skills

• Ability to coordinate with clients for the requirement of appropriate product line

• Motivating and Training the Executives

AREA OF EXPERTISE

Marketing & Sales

Brand & Events Marketing

Advertising

Client Servicing

Strategic Planning

Marketing Research

CSR & Brand Promotions

B 2 B and B 2 C

Digital Marketing

PPC and SEO campaign

Social Media Marketing &

Analytics

PROFESSIONAL

Master of Business

Administration – Marketing

Certifications

Alison, Dublin, Ireland

Google - IAB Europe

Microsoft

LinkedIn:

https://www.linkedin.com/i

n/vaisakh-viswanathan-

482331140

PERSONAL DETAILS

T: +966-*********

+91-701*******

+91-984*******

E: adldyy@r.postjobfree.com

Skype: live:vaishviswa

Linguistics: English, Hindi,

Tamil, Malayalam

DOB: 12-02-1985

Driving licence: Yes

Nationality: Indian

Lakshmi Nivas, Menonpara

Palakkad, Kerala - 678556

Marketing Executive – H.R Consultancy from April 2006 to June 2007 DUTIES

• Achieving targeted revenue

• Business development – Tele calling

• Data Analysis

CERTIFICATIONS

• Global Marketing Research and Strategies from Alison, Dublin, Ireland – IIT Kanpur

• Diploma in Marketing Management from Alison, Dublin, Ireland – IIT Roorkee

• Digital Marketing from Google – IAB Europe

• Certified Advertising Professional - Microsoft

SKILLS

• Atex

• Quark Express

• Acrobat

• Office Packages(Microsoft)

• MS Access

CORE COMPETENCIES

• Handling planning, operations & analysis for assessment of revenue potential in business

• Ideation & execution of major events relating to the Brand promotions

• Social Media Marketing: Campaigns & Analytics

• Digital marketing – SEO, Social media -Marketing & Analytics

• Generating business from existing accounts and achieving profitability & sales growth

• Building healthy business relations with major clients EDUCATION

MBA in Marketing Management from Bharathiar University: 2009 Bachelor of Commerce (B.Com) from Universty of Calicut : 2006

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