Digital Marketing Sales Executive

Pamela A. Brown

**** ***** **** *****, ***********, TX 77546

832-***-**** adldre@r.postjobfree.com

Accomplished global sales executive with proven experience in identifying, analyzing and exploiting market opportunities within a variety of organizational structures and corporate development stages. Result-driven business partner and team builder with demonstrated, repeated success in developing successful teams and organizations.

Business, Marketing & Product Branding Strategy

Agile/Change Management & Resource Allocation

Consultative & Performance Management

Plan Formulation & Results-Generating Execution

Fiscal Accountability & Goal Achievement

Project Management & Marketing Analytics

Professional Experience

Diebold Nixdorf – December 2019 – Present

-Regional Account Executive with responsibilities to provide thought leadership and guidance to financial institutions and align technology modernization and solution implementation initiatives with clients’ business objectives and processes. Create short- and long-term roadmaps for system upgrades and new technology implementations that maximize the customer (CX) and employee experience to drive revenue and profitability. Compile and analyze data to provide insightful business, consumer, and market insights to executive teams to steer technology solution selection. Appointed as subject-matter expert and lead team through strategy execution. Responsibilities include preparing stewardship report, benchmark analysis, client financial analysis and reporting and complex managed service contract reviews.

-Lead digital transformations for customers, enabling transition to more efficient, scalable, modern digital enterprise. Supported client transitions from product-to-solutions-based sales models. Established robust lead pipeline, triggered 56% increase in client leads and significant revenue growth in region. Manage new growth and lead implementation teams of service delivery.

Harland Clarke - June 2018 – December 2019

-Marketing Executive who cultivated market strategy and identified resources to best deliver customer engagement, payment solutions, digital omni-channel marketing services, and SaaS technology solutions to financial service clients. Negotiate, build c-level customer relationships and understand growth strategies. Build Pipeline and hit quota over 102% first year. Build 3x pipeline in less than 6 months with qualified opportunities. Responsibilities also include vendor negotiations, stewardship report, benchmark analysis, client financial analysis and reporting and contract reviews.

RMD Wealth Advisors, LLC -- December 2015 – June 2018

-Vice President of Marketing that worked with RMD partners with digital marketing campaigns, omni-channel lead generation, sales presentation and products research. Use social media and mobile marketing to retain new business and to promote brand awareness.

Mercer Consulting -- March 2015 – December 2015

-Principal in the Central Market Leadership Team (Southwest) that developed data-driven, omni-channel marketing strategies to generate new logo business. Coached internal teams on sales strategies and oversee sales cycle from negotiation, SOW, T&C, NDA, contracting. Consulting services included digital marketing, client administration, M&A activity, design review, compliance review and omni-channel, multi-generational B2B communication strategy.

-Identify digital market trends, competitive analysis and developed best practice competitive sales strategies for messaging to prospects and existing clients – push technology (text), email campaigns, brand awareness.

-Hosted roundtable meetings/special events with prospects/clients (compliance, federal legislation updates, digital branding trends, etc.). Generated new leads using Linkedin, Insideview and other prospecting tools.

Xerox/Buck Consultants-- June 2014 - March 2015

-Vice President in the Houston Office (responsible for TX, OK, AR and CO) with responsibilies to drive profitable revenue growth and cross sell growth within consulting, administration and technology arenas. Manage day-to-day client work with a consulting team of nine (9) on all activities from client delivery, RFPs, rate analysis and strategy.

-Responsible for roll-out of products and services with H&W consulting (design, strategy), BPO, SaaS based benefit administration product development and assist client with brand awareness using omni-channel communication strategies.

-Created and implemented sales strategies, scope, reviewed with senior management, developed profitable revenue, generate pipeline and build relationships with benefit administration, BPO, health & welfare administration, define contribution and define benefit administration and managed care markets.

-Developed new profitable revenue growth, client engagement and retention in collaboration with client service delivery teams and account managers. Created and implemented sales strategies, reviewed with senior management, developed profitable revenue-generating pipeline and built long-term customer relationships

-Developed new profitable revenue growth, global client engagement and retention in collaboration with client service delivery teams and account managers. Developed and provided customized sales and marketing material and presentations with focus on improving efficiencies and identifying cost savings.

Careworks USA (MCO)- March 2012 – June 2014

-National Sales Executive -- Built value proposition cases for BPO/FMLA administration, STD administration, medical management, sick leave and multi-state leave administration using SaaS technology to support clients.

-Provided high-quality medical management services, helping injured workers recover from workplace injuries and return to healthy, productive lifestyles.

-Orchestrated value proposition worksheets for consultants to use with their clients to review current absence management spend vs. outsourced solutions. Built channel relationships with national brokers – developed preferred pricing for national firm pricing discounts (private label solutions). Built national CRM/Salesforce database and branding awareness on LinkedIn.

-Extensive national network of channel brokers in the group health insurance arena, venture capital firms, carriers, management consultants, commercial financial institutions, CPAs.

Ceridian - May 2011 - March 2012

-National Sales Executive -- Prospected, created and proposed new solutions selling in the Southwest region.

-Developed relationships with VP and C-level decision makers to understand the strategic business needs and build value.

-Maximized internal relationships with solution consultants and product specialties to further strengthen value proposition that included cross-selling digital marketing solutions, payroll, HR and Workforce Management. Prepared pricing strategies and contracts for targeted accounts, negotiates all prospect engagements.

Consultant - Self-Employed, September 2003 - May 2011

SHPS - Executive Sales Director, August 2001 - September 2003

Synhrgy HR Technology - Sr. Administration Implementation Manager, April 2000 - August 2001

LyondellBassell/Equistar - Benefits Consultant, Human Resource Business Systems, March 1998 - April 2000

Buck Consultants - Senior Benefit Consultant, September 1996 - February 1998

Thermo Fisher Scientific - Operation/Distribution Consultant, January 1993 - September 1994

PriceWaterhouseCoopers (PwC) - April 1988 - October 1992

Education & Skills

University of Texas - BBA Accounting

Salesforce, Zoom, MS Office 365/teams, Word, Excel, Powerpoint, Tableau, Visio, MS Project, LinkedIn (Navigator/Elevate).

Volunteer/Charities:

-Chairman/host committee to Extravaganza of the Stars event worked with Joanne King Herring (Charlie Wilson War) at Texas Historical Treasures. Continue to serve as board member to Ms. Herring on various other important charities and local events. Coach youth select softball.

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