Social Media Digital Marketing

RICHA BAROT

***W **th St, NY adldnp@r.postjobfree.com 917-***-**** Richa-Barot

Summary: Marketing enthusiastic with great communication skills who can develop effective marketing strategies by focusing and adapting streamlining marketing approaches to reach target audiences. Passionate to work with organizational skills and providing the highest standards of service.

Technical Skills: Google Analytics, Hootsuite, Photoshop, illustrator, InDesign, EasySoft, Excel, Canva. Areas of Expertise:

Fashion illustrations

Prototype Development

Garment construction

Conceptualisation & Research

Communication / Teamwork

Project Management

Financial Assortment & Planning

Measurement & Analysis

Social Media Management

Digital Media

Brand Management

Marketing Research

Education

LIM College, New York, USA

MPS in Fashion Marketing

United World Institute of Design, Karnavati University, India Bachelors in Fashion Designing

Work Experience

Social Media & PR intern - Alzerina Jewellery, New York. Sept 2020 – Dec 2020

• Social media engagements & influencer hashtag strategy, Website tracking, E-mail marketing, digital marketing, create content, develop, research, post & update on company’s social media platforms—Facebook, Twitter, Instagram, Tik-Tok & Pinterest using Hootsuite, analyse and report on key social media metrics: Engagement, Reach, follower growth & Competitor performance, work on influencer program research and execution, Connect with clients, influencers & customers via social media platforms. Styling & coming up with content for photoshoots.

Dresser, Flying Solo - New York Fashion Week. Feb 2020

• Back stage work to ensure models get down the runway on time and with the look designer intended. Fashion Design/E-commerce/Social Media Coordinator - House of Sohn, Mumbai, India Jun 2018-Jan 2020

• Went through the process of creating capsule collection from sketching and creating mood boards to fabric sourcing to working with the production unit, and lastly seeing it coming to life at a photo-shoot-Styled & came up with different shoot locations, themes and concepts. Selling experience at different places- Handling Pop-up stores.

• Social Media Manager- Facebook &Instagram. Managing official website and orders for the partnered companies.

• Creating range plans & tech-packs for the collection, along with conducting approvals of the samples sent for production.

• Conducted brand research & detailed market research of competing brands in terms of trends in silhouettes, materials, colours, trim details & sustainability index and upgrading marketing for the company.

• worked with digital marketing associate to discuss strategy, calendar & ensure effective use of spend. Designer/Digital Marketing & Media Assistant-Blue Buddha, India Jan 2016 – March 2018

• Menswear designer, Creating seasonal and monthly trend presentations – conducted trend research, identified trends, sourced images and managed presentations and handouts preparation. Choose/provide development direction for fabrication, components, trims, yarns. Choose graphics from graphics team, create layouts for graphics, choose and finalize prints, approve proto for aesthetics.

• Manage all billing and invoice functions, Inventory management, checking daily invoices. Managing campaigns & the process for digital, print and outdoor media placements-seasonal and promotional advertising campaigns, customer insights, brand positioning, marketing, media, design and product strategies.

• Assisted with the execution of overall digital marketing and content creation, sourced and obtained shoot props and materials and kept them organized & participated in studio and field shoots & provided styling support for photoshoots, explored & presented software and app recommendations to achieve desired visual results. Dresser and Pop-Up Store Manager, Lakme fashion week, Mumbai, India. Feb 2018

• For Designer Padmaraj Keshri: Promoting the Brand and Handling the pop-up store and Back Stage work as a Dresser. Workshop Attended

Subtraction Cutting, Julian Roberts. Nov 2018

• The technique to make garment from the initially sliced fabric /opened with holes allowing the material to be twisted upon itself, fed through itself or enlarged with more pieces of fabrics.

• The resulting garments make the most of the volume of the fabric is can also be named as “No waste” method of making garments. Creative Draping, Designer -Anuj Sharma March 2017

• Button Masala- An unstitched garment construction technique using buttons, rubber bands and sustainable fabrics. Fashion Styling, Designer – Bhavin Trivedi Feb 2017

• Understanding the basics of styling by studying different body types and sourcing techniques and Learning basic Make-up and client approach.

Academic Experience

PR Plan- Making a hypothetical PR plan-- Writing memos and press releases, Pitch, budget & measurement. Design Process-process of garment construction/ a collection from brainstorming, sketching, Mood boards, fabric sourcing, stitching to the final Photo-shoot.

Fashion Styling-Learning styling by understanding different body types, sourcing, editorial shoots, styling within fixed budget and accepting different challenges for styling projects.

Visual Merchandising-Learning and making a presentation and also making a pop-up merchandise store on campus. Research Paper & Presentations

Research position paper & presentation on “Fashion Brands Should Rely on Paid influencers” LIM College, NY Research Presentation on Current Marketing Strategies of Fashion Brands. LIM College, NY

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