Marketing Manager
Resume:
MARY FU
adld8a@r.postjobfree.com
CAREER HIGHLIGHTS
Executive team leader and program
manager developing cross-functional
business plans and strategies with an
organizational budget of $34 million.
Recent accomplishments in the
following areas:
IT: Creation and Implementation of IT
Road Map, Cybersecurity, Compliance,
MFA, Audit, Policy Development,
Project Management, High Availability,
Business Continuity, One Domain
Migration, Cloud Email Migration,
Desktop Refresh, VOIP Migration,
AV/Security Management, Creation of
Course Curriculum and Execution of
Training, Website Creation and
Maintenance.
Revenue Generation and Branding:
Increase organization profile by
executing integrated marketing, media,
and public relations campaigns,
elevating fundraising, and lobbying
efforts.
Governance: Works directly with Board
of Trustees in all facets, including
preparation of all metric based
reporting, creation of policy and
procedure.
Operations: Success in streamlining,
creating and enforcing infrastructure,
contracting, policy, logistics, and change
management.
EXPERIENCE
Helen Keller Services
Brooklyn/Sands Point, NY
2015-present
Chief Development and Marketing Officer – current, Chief of Staff: 2019-2020, Chief Development Officer: 2015-2019
● Leads efforts to positively impact organizational objectives, mission measures and top-line growth for Helen Keller Services and its strategies that support revenue growth, fiscal management, developing strategic business plans for the future of the organization, fundraising, marketing, operational initiatives, and public goals.
● Oversees all day-to-day organization operations, including strategic planning, fundraising, marketing, public relations, government relations, AV, IT, and security services.
● Works closely with the CEO and CFO to continuously review and enhance KPIs to increase organizational effectiveness.
● Serves as board of trustee liaison by managing board development, compliance, logistics, and developing organizational strategy.
● Manages all IT infrastructure, including network, storage, backup, helpdesk, financial systems, cloud, compliance, cybersecurity, integration and at the front of IT accessibility.
● Serves as a spokesperson with reporters, public figures, and elected officials.
● Creates teams; hires, coaches and evaluates staff; develops and enforces systems, policies and procedures.
Long Island University
Brookville, NY
2001-2014
Operations Manager, 2012-2014, Assistant Director of Development, 2001- 2012
Led and implemented a comprehensive, multi-faced fundraising program that included: cultivation of major gifts, stewardship, foundation, government and corporate giving, direct mail, and digital appeals. COMPUTER PROFICENCY
Excellent computer skills. Proficient in
the use of Microsoft Office Suite (Word,
Excel, Outlook, Teams, SharePoint),
Adobe Pro, Visio, Blackbaud Products –
Financial Edge and Raiser’s Edge, Trello,
Jira, Zoom, G Suite, Google Analytics,
and Drupal.
AFFILIATIONS
President Elect as of January 2021,
Association of Fundraising
Professionals Long Island Chapter
PUBLIC SPEAKING
Introduced Governor Andrew M.
Cuomo during the NY State Budget Bill
Signing Ceremony, LIU Tilles Center,
April 2014.
Guest Speaker on “Leadership”, Baruch
College Executive MPA Program, March
2020.
Moderator and Panelist for various
nonprofit conferences. Most recently
was the moderator for Inspire Hearts
Fundraising’s “We Had to Cancel our
Event” Webinar, April 2020.
● Managed and grew the University’s $190 million endowed scholarship fund.
● Strategized and implemented all Development activities that aligned with organizational priorities, drove revenue and sustainability and raised visibility.
● Conceptualized, organized and implemented all special events (eg. Gala, Golf, Scholarship Luncheons, Alumni Receptions, President’s Dinners, Homecoming etc.)
● Oversaw the overall University's development operations, including gift processing, database management, acknowledgement process, and reconciliation with Finance.
● Built, managed and mentored a development team toward increased measurable levels of success.
Salomon Smith Barney
Hauppauge, NY
1999-2001
Marketing Associate
Managed marketing initiatives for senior level financial consultants. Held responsible for direct mail and telephone campaigns for retaining existing clients and prospecting for new clients.
EDUCATION
LIU Post, Brookville, NY
Master of Business Administration Granted: May 2005 Concentration: Finance
Hofstra University, Hempstead, NY (attended 1995-1999) Bachelor of the Arts Granted: May 1999
Major: Social Science; Minor: Marketing
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