MarTech, SEO

SE JEONG BAE

New Jersey, NJ ***** 201-***-**** adlcp0@r.postjobfree.com linkedin.com/in/sejeongbae/ EDUCATION

PACE University, Lubin School of Business New York, NY Expected December 2021

• Master of Science (MS), Customer Intelligence and Analytics (STEM) SANGMYUNG University, South Korea August 2017

• Bachelor of Engineering (BE), Computer System Engineering WORK EXPERIENCE

Nexon Company Pangyo, South Korea

September 2018 – December 2018

Assistant - Game Contents Analysis, Mobile Business Support Office

• Supported the successful national launch of a new mobile game through testing and verifying issues prior to deployment and supported competitive analysis of games within the same category

• Collected game data to check and analyze game activities and behavior of users to reduce gamer churn and support strategy to retain gamers in the long term

• Supported project management through effective communication among team members and note taking during daily standups (meetings) to assist in team alignment and issue resolution

• Actively participated in team brainstorm strategy sessions through innovative ideas to expand gamer user base, reduce gamer churn and defining competitive advantage for Nexon’s games in the market NHN Pangyo, South Korea

November 2017 – February 2018

Assistant - Search Engine Optimization Marketing

• Managed 2 major accounts (e-commerce companies) to optimize search engine for top keywords relevant to the brands’ product categories, ensuring engagement metrics (e.g., clicks) were performing above target KPI

• Performed quality assurance (QA) of search results and classified product categories for higher search relevancy, minimizing customer churn

• Researched market landscape to identify customers’ needs and trends and to analyze competitive market TJ Mathematics Academy Seongnam, South Korea (Part-time) November 2013 – February 2016

• Assisted managers in overall academy management such as student attendance, tuition fees, and grade

• Explained the curriculum of the academy to students and their parents and recommended courses for each student through counseling

Skills

Technical: SEO; Google Analytics; Python; R; Social media platforms; Microsoft Office (Word, PowerPoint, Excel) Languages: Fluent in English; Native Korean

Interests: AI; Traveling; Photography; Cooking

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