Digital Marketing Social Media

Lilly Murnane Digital Marketing Specialist-Content Creator-Email Specialist

978-***-**** adlcnv@r.postjobfree.com 175 School St. Somerville, MA Linkedin Portfolio TECHNICAL TOOLS

Skills: Campaign management, Branding, Customer insights, Content management, Email marketing, Social media marketing, SEO/SEM, Research Tools: Mailchimp, Hubspot, Google docs, Google slides, Google sheets, Google drawing, Microsoft Office, Google Analytics, Social media: Facebook, Instagram, Snapchat, Twitter, Pinterest, Tik Tok

Certifications: Google Analytics Beginner 2020, Content Marketing-Hubspot, Email Marketing-Hubspot, Social Media Marketing-Hubspot, Digital Advertising-Hubspot PROFESSIONAL EXPERIENCE

Beauty Advisor Jan’21-present Digital Marketing Intern Email Specialist

● Email Marketing: Utilized Hubspot to create email marketing templates, campaigns, lists, email blasts and sequences

● Content Marketing: Responsible for creating content in the advice section of the website. Applied SEO to content. Wrote and posted Youtube/IGTV videos with descriptions and relevant links and hashtags.

● Research: Performed content research, looking at keywords and trends in the beauty industry.

Alta Goods Nov’20-Jan’20 Digital Marketing Intern Content Creator

● Email Marketing: Composed email copy. Designed promotional emails using Mailchimp, adhering to the Alta style

● Content Marketing: Composed blogs meant to educate it’s audience on CBD

● Research: Performed content research on the topic of CBD including scientific journals

● Sales: Found stores through online research. Cold called businesses. Sent marketing emails and samples then followed up.

Thinkful Aug ‘20 - Oct‘20 Digital Marketing

● Email Marketing: Composed and designed a promotional email utilizing a style guide and promotional details for customers of a specific business/client; Tech: MailChimp

● Content Marketing: Drafted and designed an informational blog post to teach someone how to create a buyer persona; Tech: Google Docs

● Customer Insights: Designed, researched, and developed a buyer persona and empathy map for a target customer group; Tech: Google Slides

● Social Media Marketing: Generated ideas for original and visually engaging social media content for client/ target group; Tech: Facebook, Instagram, Adparlor, Google Drawings

● Breathe Yoga- Email Marketing

Composed a marketing email for Breathe Yoga. Gave an offer to current and new clients with the goal of clients purchasing the offered package and therefore more classes. Composed using Mailchimp

● Buyer Persona Blog- Content Marketing Project

Created a 700 word blog on the topic of creating a buyer persona. Defined and targeted the audience through research. Created tailored marketing such as personalized emails, specific blog posts, and aligned content to buyer personas. Developed using Google Docs

Lilly’s Fashions on Ebay, Somerville, MA. Sept 2019- Present Business Owner (Sales Management, Digital Marketing Analysis)

● Responsible for all inventory, marketing, shipping, and maintenance

● Composed all postings included clothing details, pictures and measurements

● Obtained 100 positive reviews- utilized to reinforce business strategy/ marketing

● Maintained an inventory of 250 items

● Ranked as a top seller by delivering consistent and outstanding customer service UNI restaurant, Boston, MA March 2017- Feb 2020 Bartender

● Served guests food and drink in a high volume and upscale environment

● Provided excellent customer service to 100-250 guests per night

● Strong team player

● Skilled at remembering the names of repeat guests and their food and drink preferences

● Ability to stay friendly despite difficult circumstances Remax, Medford, MA Feb 2018- Nov 2018 Realtor

● Obtained buyers through leads and marketing

● Walked buyers through the entire home buying process

● Cold called potential clients

● Worked closely with Quicken loans

EDUCATION

University of Massachusetts

Lowell, MA

B.S in Business Administration concentration in marketing September, 2003 - May, 2007

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