Social Media Marketing
Resume:
Jesse Toy
**** ******* **. **********, ** ***** Ph: 614-***-****
Email: ****************@*****.***
Social Medias: IG & FB @aviationpragency
1
Work History
The Aviation PR Agency - Owner/Publicist
Cincinnati, OH
08/2017 - Current
• Effectively secure press and media coverage for clients
• Brand engagement
• Event management
• Online and media promotions
• Curating marketing strategies for client needs
• Managing talent on press runs
• Develop brand and product campaigns
Rapfest Presents The Listening - Promotions and Marketing Team Member New York, NY
09/2017 – 07/2018
• Curator and arrangement for the creation of "Rapfest Presents “The Listening"
• Engaging with various brands for sponsorship opportunities
• Marketing and promotions
• Coordinate media list
• Acquiring talent for event
• Press Release Writer
The Topps PR Firm - Public Relations Intern
Atlanta, GA
10/2016 - 05/2017
• Secured media coverage for clients, company and specific campaigns
• Monitored marketing content for quality, accuracy and impact
• Managed client’s calendar
• Managed talent on press runs
• Event networking
• Brought in new clientele
• Provided administrative support to senior team members with various PR writing tasks
UC Influence - Public Relations Coordinator
Cincinnati, OH
Education
04/2017
University of Cincinnati
Cincinnati, OH
Bachelor of Arts:
Communications/Public Relations Major
Skills
• Organizational Management skills (10+
years of experience)
• Branding expertise (8+ years of
experience)
• Brand Partnership Relations (7+ years of
experience)
• Press & Media Relations (7+ years of
experience)
• Social Media Marketing skills (7+ years o
experience; Twitter, Facebook, Instagram
Hootsuite, and Snapchat)
• Marketing experience (6+ years of
experience)
• Web analytics experience (6+ years of
experience)
• Expert in Digital Sales
• Excellent at Public Speaking with superb
communication skills
• Proficient in Microsoft Office: Word and
PowerPoint Applications
Brand and Marketing
Integrations
• Cincinnati Bengals
01/2016 - 04/2017
• Developed innovative marketing and promotional strategies for non-profit and for- profit companies
• Estimated project costs and monitored budgets
• Managed all media, press and public relations issues
• Organized public appearances, lectures, contests, and exhibits to increase brand awareness
• Evaluated and managed new strategic business opportunities PR for Celebrities
• April Parker Jones (If Loving You Is Wrong)
• Bridget Kelly (R&B Singer)
• Danja (multi-platinum, grammy award winning music producer)
• Lil Dee Dee (actor, dancer, voice actor, If Loving You Is Wrong)
• Keke Wyatt (R&B singer)
• Amadeus (multi-platinum music producer)
• Joel Rush (If Loving You Is Wrong)
• Roxanne Shante (rap artist, radio on air host, actress, first female rapper)
• Nigel Sanders (music producer, HOF Running Back Barry Sanders' son) PR Events
• 1st Annual Devan Johnson Day - Jacks Casino Cincinnati, OH Oct. 4,2017 (150 guests and 43 books sold by Kim Johnson)
• The Listening (Part 1) - Daily Motion Offices Manhattan, NY Dec. 7th, 2017
• The Listening (Part 2) - Manhattan, NY April 24th, 2018 Content Creations
• The Listening
• Sprinter views
• Editorial Journalism Articles
Collegiate Involvements
• UC Influence (University Student PRSSA PR Firm)
• UC Concert/Game Day Staff
• PRSSA Member
• AACRC (African American Cultural Resource Center) Member
• UC Track & Field
• UC Slam Cats
• Cincinnati Enquirer
• Proctor and Gamble
• Tyler Perry's "If Loving You Is Wrong"
Cast
• FOX 19 Cincinnati
• ABC 9 Cincinnati
• Cincinnati Herald
• Jack's Casino
• Kontrol Magazine
• The Daily Motion
• The Listening
• XXL
• 101.1 The WIZ
• Hip Hop Enquirer
• The Rap Fest
• Bose
• Cîroc
• Wingstop
• Deleon
• Pro Standard
References
Shatia McCords-Lyons
Senior Publicist of Topps PR Firm
Sade Graham
Editor-in-Chief of Rapfest
Marc Clarke
CEO of PMO Media Group
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