- S K I L L S -

- E D U C A T I O N -

- C A R E E R S U M M A R Y -

B . S . / P S Y C H O L O G Y

University of Houston

****-****

CONTINUING EDUCATION

M . A . / P R O F E S S I O N A L W R I T I N G

New England College

Content expert with 9+ years of experience in crafting non-technical and technical content. A seasoned leader of creative teams. Strong talent for delivering sharp copy and directing creative strategy that shapes the unique voice of brands and gets customers and clients to engage with it.

- E X P E R I E N C E -

USER ASSISTANCE EDITOR (Contractor)

Schlumberger / Houston, TX / 2019 - Current

• Responsible for developing, maintaining, and delivering information products

• Supported service deployment and delivery at every phase of lifecycle

• Created complex documentation organzied for each user role on the Rig

• Organzied and managed workflows alongside SMEs and engineers

• Lead development of technical communications standards and practices

• Created and edited content deliverables through DITA XML (DCMS)

• Collaborated with SMEs and deployment teams to drive UA strategy CONTENT STRATEGIST MANAGER (Contractor)

ExxonMobil / Houston, TX / 2019 - 2019

• Developed IA and content strategy for global IT site and internal portals

• Designed content architecture based around UX objectives and data research

• Managed the technical intergration of targeted content, making it customer- friendly

• Executed content-driven strategy and content mapping to increase visitors

• Created content maps tailored around taxonomies and customer personas

• Established guidelines for metadata, content framework(s) and beyond

• Created and managed house style guides and site structure strategy plans

• Collaborated with SMEs, UX and development teams to drive content strategy

• Engaged stakeholders to govern and aquire their content

• Created (NLP) IT chatbot personas and established human-centered language

• Designed UX chatbot personas and intents, leading customers to IT solutions COPYWRITER II

GSM / Houston, TX / 2017 – 2018

• Head copywriter for Toyota customer campaigns

• Led creative strategy of content and product collateral for high-profile projects

• Balanced creative with (SEO) to ensure effectiveness of online marketing strategies

• Created highly conceptual copy designed around analytics and client data

• Collaborated with product managers, SMEs, internal stakeholders, and UX teams to develop unique content strategies

• Served as a creative services mentor across departments N i c k y M o l i n a

L.N I C K Y . M O L I N A @ G M A I L . C O M

832- 387- 0 1 0 0

C O P Y W R I T E R & C O N T E N T

S T R A T E G I S T

H O U S T O N, T E X A S

CMSs

MS OFFICE SUITE

WORDPRESS

& BLOGGER

SITECORE

SOCIAL MEDIA

SHAREPOINT

L I N K E D I N / N I C K Y M O L I N A

W W W . C L I P P I N G S . M E / N I C K Y M O L I N A E X P E R I E N C E

( C O N T I N U E D ) -

LEAD COPYWRITER I COMMUNICATIONS SPECIALIST

Farouk Systems / Houston, TX / 2014-2017

• Designed and oversaw creative voice and content for multi-channel global campaigns for brands: CHI, BioSilk, Kardashian Hair, Miss Universe and Esquire

• Project Managed digital campaigns driven by SEO and content programming— increasing site visits and sales

• Acted as key liaison overseeing the organization's branding for key media events such as NYFW, Miss Universe and BeautyCon

• Created copy for marketing collateral, scripts, brochures, press releases, newsletters and more

V I RTUAL ASSISTANT I COPYWRITER I EDITIOR

IMPERFECT CONCEPTS / Houston, TX/ 2014 – 2014

• Contributed and edited innovative copy leading the vision of the brand

• Created content for a variety of campaigns

• Optimized blog and social media platforms

• Strategized keyword analysis and meta-tag optimization PUBLIC RELATIONS I COPYWRITER I SOCIAL MEDIA

MANAGER

Upscale-Mom / Houston, TX / 2013 – 2014

• Prepared press releases, business letters, articles and web content

• Researched and implemented SEO trends and best practices

• Wrote copy for sales pitches, presentations, brochures, and campaigns

• Created marketing materials, assuring materials were on-brand and on- strategy

• Optimized blog and social media feeds according to SEO ranking SPECIAL EDUCATION T EACHER

Houston, TX/ 2006- 2013

Special Education Language Arts Co-Teacher Edwin Wells Middle School Spring, TX

— August 2006 – 2008

Special Education Language Arts Co-Teacher Klein Forest High School Houston, TX

— August 2008 – 2013

• Designed and implemented curriculums that met individualized student learning

• Employed a wide range of instructional techniques working with groups, and one-on-one instruction

• provided an enriched learning environment for struggling learners P O R T F O L I O

- E X P E R T I S E -

CONTENT DEVELOPMENT

S K I L L

B2C & B2B

UX WRITING

INFORMATION ARCHITECTURE

SEO

CORPORATE COMMUNICATIONS

CREATIVE TEAM MANAGEMENT

CONTENT MARKETING

RESEARCH

DITA XML

FIGMA

AZURE DEVOPS

N i c k y M o l i n a

8

C O P Y W R I T E R &

C O N T E N T S T R A T E G I S T

- P O R T F O L I O -

H T T P : / / L N I C K Y M O L I N A .

J O U R N O P O R T F O L I O . C O M /

C O P Y Y W R I T I N G

Contact this candidate