Social Media Digital Marketing

Tonya Bernard

Your Next Driven & Experienced Content Writer

Richmond, TX

To drive customers to your business by creating relevant, attention-getting content for your website and social media platforms. My in-depth knowledge in marketing principals, SEO, persuasive writing, and editing are an asset to any content management team. Authorized to work in the US for any employer

Work Experience

Ghost Writer/Editor

J. B. Lions - Richmond, TX

February 2020 to Present

• Consultant for entrepreneurs and local businesses for web content and social media management

• Read and edit manuscripts for book series (latest project: www.jblion.com)

• Create Content for The Seventh Spark fantasy series

• Create Marketing plan for social media marketing, including SEO, B2B via connections with other authors in group settings such as Book Clubs & Meet-Ups Lead Content Creator/ Manager

Building Greater Investments - Richmond, TX

June 2018 to September 2020

• Work with business owner to conceive, develop and produce brand stories

• Help standardize procedures to develop, publish, and manage content for both web and social media platforms

• Works with marketing and content team to develop compelling infographics for B2B and B2C technology audiences

• Working knowledge of principles of SEO including keyword research

• Proofread, edit and improve print and digital content/collateral as well as SME white papers

• Develop meaningful positioning for business units and functions that effectively communicates differentiators to customers and industry influencers

• Collaborator with the confidence to take the lead and guide other employees when necessary (e.g., with content development, creation, and editing of content)

• Performs self-check of work products and coordinates independent quality control review in accordance with internal quality procedures

• Good at time management and tracking workflow

• Review employee performance and evaluate incentives for productivity

• Calculate and process payroll for bi-weekly pay period

• Train associates for more efficient work flow and to meet monthly sales goals Special Education Teacher

Katy ISD - Katy, TX

October 2012 to May 2018

Instruct students in academic subjects using a variety of techniques such as phonetics, multi-sensory learning, and repetition to reinforce learning and to meet students' varying needs and interests.

• Teach socially acceptable behavior, as determined by the students’ individualized education programs (IEPs) by employing techniques in an overall positive behavioral support system.

• Modify the general education curriculum for students with disabilities based upon a variety of instructional techniques and technologies * Maintain accurate and complete student records and prepare reports on children and activities, as required by laws, district policies, and administrative regulations

Social Media & Event Marketing & Content Coordinator GamerDoc - Katy, TX

June 2010 to July 2012

• Work with business owner to conceive, develop and produce brand stories

• Drive initiatives and execute tasks to completion

• Manage concurrent content development projects effectively and on time and within budget

• Proactively identify and resolve gaps in the content development support structure and improve workflow processes

• Managed both social media and web content for franchisee

• Organize and direct social events such as: gaming tournaments, birthday parties, new season kick- off events

• Develop budgeting for further marketing efforts

• Create connections with community businesses such as: Chik-Fil-A & the YMCA to host gaming events

Education

Bachelor's in Broadcast Journalism

Paul Quinn College - Dallas, TX

August 1995 to May 1999

Skills

• Content Creation

• Keyword Research

• Search Engine Optimization (SEO)

• Content Development

• Blogging

• PPC Campaign Management

• Google Analytics

• Digital Marketing

• Proofreading

• Email Marketing

• Social Media Management

• Content Marketing

• Content Management

• Adobe Creative Suite

Links

http://passionspoint.blogspot.com

Awards

Top Sales in Regional Network

September 2019

In a network of 1200 clinics nation-wide, under my leadership, our location held the top 5 position in sales and member retention for the third quarter of the year. Groups

Zeta Phi Beta Sorority Inc.

Present

College social organization; life member.

Publications

Paper Walls

http://amazon.com

February 2009

Published book on the affects on young girls who grow up in a single-parent home with no male influence; how it shifts the direction of a young life, and the way girls view themselves as a result. Natural Lies

http://amazon.com

March 2010

Published book on the trials of keeping a marriage together after the bond has been broken by the most severe form of infidelity.

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