Social Media Marketing

QUINN G. SOLOMON

Publicist & Marketing Specialist

*************@*****.*** - 917-***-****

SUMMARY:

Creative, dedicated and organized professional who excels at client relationships, written communication and big thinking. Driven Public Relations Specialist with over 20 years' experience in developing and implementing innovative and strategic communications programs for Fortune 500 companies and start-ups. HIGHLIGHT:

Research & Immersion Thinking Social Media

Editing Creative and Brand Strategy

Organized & Efficient Storytelling

Account Management Customer Relations

Internal Communications On-camera interviews

Copywriting Media Relations

Strategic Partnerships Marketing & Promotions

WORK EXPERIENCE:

Freelance/Consultant June 2020 – Present

• Plan, coordinate and implement local and national publicity campaigns for entertainment, business-to-business, business-to-consumer and social media clients

• Launch new media strategies to introduce brands to new media and consumer audiences

• Identify clients’ needs through research and analysis

• Drive traffic and transactions

• List of clients can be provided upon request

Stephen Gould Corporation, Whippany, NJ 2016 - 2020 Senior Director of Communications and Marketing

• Responsible for all corporate communications for Stephen Gould, the largest product and packaging company in the United States that works with Fortune 500 clients to start-ups around the globe

• Served as the lead for the companies rebranding that included but not limited to, new logo and tagline, updated website and company-wide branding guidelines handbook

• Researched and analyzed trends, industry and competition as well as best practices online and developed then implemented a highly successful SEO program

• Handled all social media platforms including LinkedIn and The Muse to market Stephen Gould to attract potential customers as well as new talent

• Created and distributed SG360 a monthly company newsletter Crumbs Bake Shop, Inc., New York, NY 2012 - 2014

Head of Publicity and Social Media

• Responsible for all corporate communications for Crumbs Bake Shop, a publicly traded company and the largest cupcake retailer in the country

• Handled day to day social media for chain including but not limited to Facebook, Twitter and Instagram posts, online contests, creative content for crumbs.com

• Served as Creative lead for all Crumbs social media interaction; ie photography posts, copy and original artwork

• Created strategic partnerships for Crumbs including the successful Stanley Cup-Cakes promotion with the NHL to help draw press for the Stanley Cup playoffs

• Evaluated advertising and promotional programs for compatibility with public relations efforts

• Wrote all press releases and pitch editorial stories for shelter, food and trade press both in print and online

• Assisted company executives in drafting speeches and arranging all interviews and public appearances Aéropostale, Inc. New York, NY 2006 – 2012

Director, Public Relations and Strategic Partnerships

• Was responsible for all corporate communications for Aéropostale Inc., a highly visible public company and P.S. from Aéropostale, Aero’s new brand for kids

• Secured $5.5M/year worth of media coverage for the brands and over 100M impressions a year

• Created and implemented ‘Teens for Jeans’, a celebrity driven cause-marketing campaign, aimed at raising public awareness of homeless teens in North America. Since it’s inception 2007, the campaign has collected and donated over 2.5 million jeans to over 900 homeless shelters in North America

• Handled all corporate philanthropic endeavors including P.S. from Aéropostale’s 2010 One Warm Kid Coat Drive, a nationwide donation of 100,000 brand new coats to homeless shelters across the country

• Grew existing Aero Gives holiday bear giveaway campaign from a small, grassroots outreach program to a 500,000 bear nationwide effort with huge national and regional press coverage including on-air appearances on Today Show by Aéropostale ‘s CEO

• Collaborated with Creative Director to develop image campaigns for Aero and P.S. and most recently served as Art

• Director for both brands Spring/Summer and Fall 2011 campaigns

• Presented promotional partnership ideas and concepts to marketing on a seasonal basis

• In 2009, launched P.S. from Aéropostale (Aéropostale’s new brand aimed at kids 7-12) with press initiative, media events, advertising campaign and in-store marketing

• Wrote all press releases and pitch editorial stories for both fashion and trade press

• Developed quantifiable public relations plans for each season that outline aggressive media targets with a focus on teen and fashion press

• Initiated and developed first look books for the brand in 2006

• Communicated seasonal marketing strategies and brand messages to consumers through key editorial initiatives and trade publications such as WWD and Brandweek

GUESS?, Inc. New York, NY 2005–2006

Manager, Public Relations

• Oversaw the handling of all press requests for GUESS Men’s, Women’s, Kid’s and Accessories

• Established relationships and initiated press on behalf of the brand for celebrity, film and television wardrobe opportunities

• Secured major market fashion stories as well as profile pieces of GUESS?, Inc..

• Collaborated with the Special Events Manager to create press-worthy wholesale and brand-relevant retail events and opportunities

• Created trend analysis reports for wholesale and retail divisions

• Served as liaison between GUESS NY and the Los Angeles Headquarters which houses Marketing, Advertising and Merchandising departments French Connection/Nicole Farhi New York, NY 2003–2005 Manager, Public Relations (2004 – 2005)

• Worked directly with fashion editors from international, national, regional and trade media on all product

• placements for editorial stories

• Wrote and monitored departmental budget for the year and for special projects

• Produced bi-annual Nicole Farhi Women’s Ready-to-Wear fashion show via satellite from London to their NY

• showroom

• Contributed to the development and implementation of global partnerships, including the “FCUK Hollywood” event

• at the 2004/2005 Sundance Film Festivals, and the Rock the Vote/Vote FCUK multi-platform partnership for the 2004

• Presidential Election

Public Relations Senior Coordinator (2003 – 2004)

• Worked directly with top 25 regional newspapers and print to convey the Company’s message of style and attitude.

• Included developing and creating press materials

• Wrote all press releases and photo captions

• Liaison between U.S office and French Connection and Nicole Farhi London Press and Marketing Departments RELATED WORK EXPERIENCE:

Loving + Company New York, NY 2002–2003

Account Executive (Clients included Mossimo for Target, Solstice Eyewear Boutique) Vanity Fair Magazine New York, NY 2000–2002

Editorial Assistant to the Fashion Director

EDUCATION:

University of Delaware, B.A. Political Science Newark, DE PROFICIENT SKILLS:

ADOBE 2020 PHOTOSHOP, ILLUSTRATOR AND INDESIGN

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