Social Media Digital Marketing

KEVIN WILL

E: ******@***.***

P: 484-***-****

A: 515 South Guernsey Rd, West Grove,

Pennsylvania 19390

PROFESSIONAL SUMMARY

Hardworking student with passionate interest in

consumer buying behavior. Creative problem solver

seeking job opportunity within marketing field.

WORK HISTORY

Self – Clothing and Sneaker Reseller

West Grove, PA • 03/2016 - Present

• Combined passion for sports and analytics to resell market of apparel (Internationally)

• Accurately predicted consumer trends for popular products generating average returns of 35%.

Grace Winery - Events Team/Social Media

Glen Mills, PA • 05/2019 - 08/2020

• Monitored social media for industry trends and

implemented strategy through Instagram and

Facebook posts

• Grew Instagram following from 1,500 to 2,900

• Assisted in organization, set up, and working over 20 corporate and personal events (10-75 people)

• Personally sold and educated bottled wine to

customers

• Experienced server who ensured customer service

standards were met.

Caffe Gelato - Busser/ Gelato Counter

Newark, DE • 05/2018 - 08/2018

• Offered enthusiastic and personable customer

service to all customers.

Chester County Thunder - Assistant Coach

West Chester, PA • 04/2015 - 06/2017

• Provided instruction to children ages 8 to 13 in the fundamentals of AAU Basketball

• Created on-the-fly adjustments during games to

increase team success

• Dealt with parental concerns and resolved issues in a collegial manner

INTERESTS

• Lifelong basketball and football player and fan

• Snowboarding and hiking.

SKILLS

• Teamwork and collaboration

• Strong project management

• Story development

• Digital marketing

• Creative problem solver

• Market research

EDUCATION

Pennsylvania State University 3.51 GPA

University Park, PA • Expected in 2021

BS in Marketing with Minor in Digital Media

Trends and Analytics, Smeal College of

Business

• Voted "best in class" by peers in Mass

Media and Society for video representing

personal summer experience

• Hootsuite Platform Certification

• GAIQ Certification

• Google Ads Search and Measurement

Certifications

Affiliations

• Member of Eclipse Thon Organization

2019- Present

• Member of Atlas Thon Organization 2018-

2019

• Member of Penn State AMA, Digital

Marketing and Advertising Branch 2019-

Present

• IM Flag Football and Basketball 2017-

Present

Avon Grove High School

West Grove, PA

High School Diploma

• Graduated with distinguished honors

• Completed three AP courses and two

courses at Delaware Community College

• Member of Men's Basketball Team 2013-

2017

• Assisted in the operation of basketball

camps for youth players.

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