Social Media Marketing

Identity Number : 770-***-**** ***

Gender : Female

Marital Status : Divorced

Dependents : Four

Maiden Name : Mthombeni

Nationality : South African

Home Language : Zulu

Other Language : English

Criminal Offences : None

Driver’s License : Code 10

Health : Excellent, no allergies

Hobbies : Reading, watching television and cooking

GRADUATE SCHOOL OF BUSINESS – UNIVERSITY OF CAPE TOWN

2014 Strategic Marketing in Emerging Markets

Modules

How to develop a Market Driven Strategy

Understanding and Classifying Capabilities

Analysing and Linking Strategies and Markets

Creation of Value

Developing a Market Plan

Preparing, analysing and discussing Case Studies

Services Marketing

Marketing Metrics

Customer Equity

Strategic Brand Management

Employee Branding

Brand Equity

Corporate Reputation Management

Marketing Ethics

Brand Valuation and tracking

Global Marketing

Marketing in Emerging Markets

Digital Marketing

WALDEN UNIVERSITY IN USA

2020 Masters in Business Administration in International Business (MBA)

*Currently Enrolled

Modules

Dynamic Leadership - Passed with distinction (GPA – 4.0)

Managing People and Promoting Collaboration - Passed with distinction (GPA – 4.0)

Fostering a Culture of Innovation - Passed with distinction (GPA – 4.0)

Managing Business Information Systems - Passed with distinction (GPA – 4.0)

Improving Business Performance - Passed with distinction (GPA – 4.0)

Accounting for Management Decision Making – Passed with B symbol (GPA - 3.5)

Marketing for Competitiveness – Passed with distinction (GPA - 4.0)

Managerial Finance – Passed with distinction (GPA - 4.0)

Applications in Global Business – Passed with distinction (GPA - 4.0)

Case Studies in Global Business – Passed with distinction (GPA - 4.0)

Competing in the Global Economy – Passed with distinction (GPA - 4.0)

Capstone: Sustainable Business Practices and Strategies – To enroll in 2020

UNIVERSITY OF SOUTH AFRICA (UNISA)

2020 Master of Commerce in Business Management in the subject of Human Resource Management

Topic

Working Women in South Africa: The relationship between work-life balance and absenteeism

COLLEGE SA

October 2012 – July 2013 Certificate: Radio Broadcasting

Modules

How to Get into Radio

The history of radio

Characteristics of radio

Understanding radio as a medium

Key Steps to produce Radio programmes

How to generate ideas for radio

Research skill

Interviewing skills

Selecting the right recording equipment

Operating a Studio

Presenting a radio show

Scripting for radio

*Passed 2nd assignment with 100%

UNIVERSITY OF SOUTH AFRICA (UNISA)

2010 – 2011 Degree: Bachelor of Technology in Marketing

Modules

Advance Marketing Finance IV *

Marketing Research IV

Strategic Management

Applied Marketing IV: (Project)

Applied Promotion IV (Theory)

Applied Promotion IV (Project)

Strategic Marketing IV

Retail Planning (Business Management)

*Passed with one (1) distinction

XPERT ACADEMY

2006 Certificate: Project Management Techniques and Processes

5TH DIMENSION

February 2005 – July 2005 Certificate: Creating, Implementing and Evaluating Direct Marketing Programs

Modules

Module 1 : To distinguish between Direct Marketing and Mainstream Marketing

Module 2A : To understand and profile prospects through clients

Module 2B : To understand the back end of direct marketing lists and data

Module 2C : To understand the back end of direct marketing database

Module 2D : To understand the back end of direct marketing analysis & the offer

Module 2E : To understand the back end of direct market testing & research

Module 3A : To understand the front end of direct marketing & traditional direct media

Module 3B : To understand the front end of direct marketing above the line media

Module 3C : To understand the front end of direct marketing & electronic digital media

MANGOSUTHU TECHNIKON

1996 – 1998 National Diploma: Marketing

Modules

Accounting for Marketers 1

Language - English

Economics 1

Marketing 1

Personal Selling 1

Consumer Behaviour 1*

End-user computing 1 *

Marketing 2

Mercantile Law 1

Quantitative Techniques 1 *

Advertising and Sales Promotion 1

Marketing Research 3 *

Marketing 3

Sales Management 3

* Passed with four (4) distinctions

ISIPINGO SECONDARY SCHOOL

December 1995 Senior Certificate (Exemption)

I served as the key spokesperson and media contact person for Local Government Division.

Ensuring that a positive company image to the public is maintained all the time.

Developing and overseeing all internal and external communications for Local Government Division, ensuring that all messages are consistent and engaging.

Developing and implementing effective communications strategies for Local Government Division.

Developing and implementing a Communications Policy, Social Media Policy and Crisis Management Plan.

Developing and executing Local Government Division Communications Plan for the year.

Drafting informative and insightful press releases, press kits, newsletters and opinion pieces.

Preparing and submitting monthly detailed media activity reports.

Managing the design, content and production of communications marketing materials.

Working with different OUTA Local Branches to generate monthly content.

Leading and managing a Local Government Division COMMS Team.

Responding to communication-related issues in a timely manner.

Maintaining an awareness of external risks and threats to Local Government Division.

Drafting content for Local Government Division website pages and Social Media Platforms.

Scheduling monthly interviews with media.

Building relationships with media stakeholders.

Preparing and presenting detailed media reports to Exco.

Drafting Annual Report content for Local Government Division.

Drafting responses to customers for Local Government Division Social Media platforms.

I was heading the Communications and Marketing Department. I had Designers, a Digital Team, Web Developers, a Copywriter, Social Media Team, a Marketing Coordinator and a PR Agency reporting directly to me. I also had Social Media Team from Tanzania, Kenya, Nigeria, Namibia and Mozambique reporting to me.

Developing, executing and overseeing Cartrack’s Internal and External Communications strategies and Marketing strategies.

Managing a communications and marketing budgets.

Developing and presenting a Communication Policy, Social Media Policy and Crisis Management Plan to the Board for approval.

Managing the Public Relations Agency according to the Service Level Agreement.

Developing Marketing strategies to drive online traffic to the website.

Developing and managing marketing and social media campaigns to increase our subscribers.

Applying a range of techniques including paid search, SEO and PPC.

Identifying opportunities that will promote growth on social media sites for South Africa, Kenya, Tanzania, Nigeria, Namibia and Mozambique.

Developing social media content plan/pillars for all Cartrack Social Media Platforms for South Africa and Africa. (Facebook. Linkedin, Twitter and Instagram)

Briefing in creative agency and our internal designers on concept and artwork required.

Identifying potential partners for joint-marketing ventures in order to increase brand awareness, followers and to generate leads.

Maintaining and monitoring all social media platforms for both South Africa and Africa: social media, pages, sites, blogs, etc. on daily basis.

Managing and overseeing scheduling of posts and attending to social media queries through a dedicated social media team.

Compiling reports and presenting monthly social media reports to CEO.

Providing training to social media staff regarding new social media campaigns.

Monitoring and analysing social media trends.

Recommending and applying relevant social media techniques, processes and tools to improve overall results and efficiency.

Sourcing and implementing appropriate Social Media Management Software tool to address Cartrack’s digital needs.

Contributing to and regularly updating social media sites: Facebook, Twitter, Linkedin and Instagram.

Developing Marketing, Communication and Social Media marketing calendar and plans.

Responsible for planning, managing & measuring all social marketing efforts on a weekly basis.

Creating reports that demonstrate measurable results.

Identifying, evaluating, selecting & monitoring the most relevant social media channels.

Establishing relationships with the online community by identifying key influencers & communities that fit with Cartrack’s online strategy.

Conducting on-going social media market research & channel development.

Identifying and implementing social media best practices.

Conducting online reputation management.

Creating and maintaining the corporate social media policy & guideline.

Ensuring consistent messaging is being used online across cross-functional departments and contributors.

Launching incentive programs to generate and increase sales.

Leading, directing and motivating the social media marketing team.

Gaining a thorough understanding of every customers’ needs in order to offer them the best solution.

Developing and executing CSI plans.

Attending weekly status meetings.

Handling customer complaints.

Drafting of service level agreements.

Carrying out staff performance reviews.

Develop and implement the Marketing strategy / plan to market and position Msinsi to the existing and future target market.

Draft, present and implement marketing policies.

Prepare and timely submit Marketing Quarterly Reports.

Develop and implement marketing initiatives to increase brand awareness as per the marketing plan.

Use media as an opportunity to increase visibility of the company and as a positioning, marketing and branding platform.

Update the Msinsi website and monitor web traffic.

Develop and implement Social Media Strategy.

evelop and distribute monthly e-newsletter to Msinsi database.

Increase the number of subscribers in the Msinsi database.

Initiate strategies to increase visitor numbers.

Initiate events to attract visitors and increase brand awareness.

Present marketing and stakeholder information in the staff information sessions.

Oversee new product development and conduct market research.

Develop and implement a membership club (Msinsi Club EDEN).

Develop Msinsi Club Eden membership marketing plan.

Develop and implement Sstakeholder Management plan.

Develop and implement a comprehensive structured customer communication plans and stakeholder communication plans.

Facilitate the design and implementation of the Msinsi loyalty programme.

Manage the design, printing and distribution of club marketing material such as application form, brochures, flyers, banners, website update, caps, t-shirts.

Drafting and present Msinsi Annual Report.

Developing Service Level Agreements.

Develop, present and monitoring of the Marketing Budget.

Provide Finance division with approved marketing budget information on time for Business Plan preparation.

Monitor, assess and manage key aspects of risk, fraud/ethics, legal compliance and governance.

Conducting quarterly risk reviews for submission.

Reduce irregular expenditure.

Monitor and review internal controls

Prepare and present prescribed and non-prescribed departmental operational and project reports, including Board and Board Sub-Committee Reports.

Oversee distribution of New Marketing Projects work across the team and enable exposure to learning opportunities.

Develop, monitor performance agreements of subordinates.

Mentor and coach subordinates, track implementation of personal development plans, assess and drive application of learned skills to operational environments.

Monitor and improve ethics and governance.

Build relationships with all partners and stakeholders.

Ensure that all partners & stakeholders advertise the Mango brand as per the specific campaigns.

Strategically align Mango Airlines with any new partners.

Create & implement an overall marketing strategy for Mango.

Guide the development and growth of the e-commerce platform through active management of advertising revenues whilst protecting the brand position in the market place.

Set-up roadshows at all airports to effectively communicate the strategy as well as the roll-out plan.

Create & implement marketing strategy for any flight issues, new routes, new mango products (not selling well etc.)

Create the look and feel of all marketing material (Overall and individual campaign).

Manage online branding, communications and campaigns through both platforms, email marketing, building the online community, attracting new customers, search marketing.

Create & implement a social media strategy.

Managing all brand communications through digital channels, from delivering standalone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email through a focused marketing program.

Ensure that the social media campaign is successful (Top 10 Facebook page).

Develop content ideas and social media angles that enable the social platform to achieve its projected audience growth.

To create a long-term strategy that enables for the monetization of the digital archive of footage and photography.

Ensure that the CRM strategy is effectively managed and implemented and that set KPI’s are consistently achieved.

Monthly marketing report (Update on all campaigns, media used, success rate of campaigns).

Any other ad-hoc report as requested by Management.

Manage department budget.

Draw up tactical plan on a yearly basis.

Ensure that tactical plan is followed by whole department & company.

Localization of services.

Ensure that the overall marketing strategy is implemented at all airports.

Ensure that individual marketing strategies are implemented and commercial successful.

Ensure that all marketing material is designed and distributed.

Valid BEE certificates for all Service providers.

Supplier development and transformation.

Compile Tender Documents.

Brief all agencies accordingly to look and feel of all Media & creative.

Manage all agencies as per their service level agreements.

Monitor all campaigns to ensure that commercial targets are met.

Ensure that the media grit is updated at all times.

Monitor all marketing collateral and ensure stock list is sent to finance on a monthly basis.

Ensure that all business advisories are distributed when needed.

Ensure that all digital stands are managed correctly.

Ensure all exhibitions are managed correctly.

Ensure that all sponsorships opportunities are vetted by the relevant media agency before proceeding.

Ensure that all staff adheres to the use of K-log.

Approve leave for all staff members.

Ensure all staff signed business procedure, policies & procedure and all copies are filed within 24 hours of signature.

Ensure all disciplinary issues are handled in accordance with the policy.

Ensure that the Recruitment process is followed as per company process.

Ensure that the staffing level of department is correct at all times.

Ensure balance scorecards are completed for all staff.

Ensure Training courses are identified for staff members.

Responsible to effectively manage the Direct Channel Marketing and Promotional Strategy and to ensure alignment with Group Strategies. Also responsible for compiling and executing the Advertising & Promotions Plan.

Managing internal channels and appointing contractors.

Compile/coordinate the Advertising & Promotions Plan.

Analyze the Marketing Plan.

Gather information on products.

Research/ learn the competitive market environment on the products offered.

Coordinate the Advertising & Promotion Plan for approval.

Execute the Advertising & Promotional Plan.

Manage the budget in terms of the Advertising and Promotional Strategy

Responsible for the marketing and advertising activities; from a month end campaign perspective.

Briefing the agency in terms of advertising and promotional plan.

Sign- off creative designs and layout of all marketing elements such as Broadsheet and POS elements.

Evaluate and approve Media Plans Proposals from the agency.

Responsible for internal marketing and communication.

Develop marketing content and design the look and feel of all screens in store.

Attend to all digital enquiries from stores such as magneto installations, connectivity issues and handset pods.

Pre - testing of promotional and advertising materials and designs.

Distribution of Trade Marketing information to Telkom Business and Telkom Consumer Departments such as store distribution lists and marketing calendars.

Provide the agency with store quantities and addresses; for each campaign.

Send out store communication for each campaign and include Regional Sales Managers and their secretaries.

Do monthly store visits.

Copy-writing and effective translation.

Launch advertising and promotional campaigns.

Compile reports and marketing calendar.

Analyze data and marketing plans.

Gather information on products.

Research the market, manage and coordinate all research-related projects for the channels including Telkom Business and Telkom Consumer.

Conducting extensive numerical analysis using company data for: Telkom Mobile, Telkom Business and Telkom Consumer.

Identifying and presenting innovative and creative product solutions.

Project management of all product integration/launches/changes throughout implementation.

Coordinating and building strong working relations with various internal organizations including; Business Intelligent, Marketing Intelligent, Sales, Brand Managers, Product Manager and Telkom Consumer Leasing & Store Builds.

Providing support for other departmental projects as needed.

Meeting, exceeding and maintaining service levels as assigned by management.

Adhering to Corporate Compliance Policy.

Determine who the external vendors are in the Mobile environment.

Make contact with external corporate vendors.

Establish a binding relationship with external corporate vendors and manage these relationships on an ongoing basis.

Align the Mobile brand with that of the mother brand Telkom and creating the desired awareness of the Telkom Mobile brand.

Do the Internal marketing (Campaign in Telkom and sensitizing of personnel).

Manage copy-writing and effective translation of material.

Co-ordinate pre-testing of promotional and advertising material and designs - Distribute the material - Launch advertising and promotional campaigns.

Manage Internal Communication/ Marketing Channel effectively.

Facilitate employment of internal communication/ marketing channel personnel.

Build-in an appropriate feedback channel.

Evaluate efficiency and effectiveness.

Identify and analyze requirements for internal communication/ marketing channels.

Maintain internal communication/ marketing channel through consultation with stakeholders.

Design/ model internal communication/ marketing channel.

Construct the internal communication/ marketing channel.

Ensure alignment across all BU's and the Telkom Group.

Overseeing and driving development and implementation of support materials and services in the area of marketing, communications and public relations.

Planning, executing and measuring group marketing campaigns in line with the group marketing strategy.

Managing all marketing for the company and activities within the Marketing Department.

Developing the Marketing Strategy for the company in line with the company objectives.

Initiate market research studies and analyze their findings.

Manage and coordinate group research – related project and events.

Working together with the Marketing Intelligence Department.

Analyze competitor activities and identifying LSMs that JDG can market to.

Identify customer retention initiatives.

Negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks and develop distribution strategies.

Monitor, report on and initiate cost saving exercises in the Group print production monthly.

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with different chain Marketing Managers.

Liaise with chains (Bradlows, Morkels, Russells, Price ‘n Pride, Joshua Doore, Electric Express, Barnetts, Incredible Connections and Hi Fi Corporation) and service providers.

Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Provide support work and investigation on requirements, preferences and usability by business.

Assist with the introduction of marketing metrics and dashboards.

Assist chains with promotional plans.

Develop and design in-store marketing material.

Develop and facilitate digital strategies across all chain stores.

Ensure the data strategy is implemented with all direct marketing initiatives.

Liaise with internal data department and other relevant parties on an ongoing basis to provide input into decision making on marketing data analytics and ensure that relevant deadlines are met.

Facilitate new business marketing initiatives like the Absa Rewards Programme.

Select products and accessories to be displayed at trade or special production shows.

Manage the relationships with advertising agencies, suppliers and internal partners.

Provide support and implementation framework on all marketing projects.

Regular liaison with chain marketing teams to ensure that monthly marketing to the Absa base is implemented. Report on successes and facilitate where required.

Assist with briefs and presentations for specific projects on communication within the organization e.g. logo development, assistance with creative work.

Working closely with design agencies and assisting with new product launches.

Achieve smooth transmission of queries and complaints received via JDG MARKETING WEBSITE.

Updating the Marketing and Merchandise Intranet site

Drive identified tasks from the Marketing Project Plan.

Draft and review Public Relations policy.

Induction presentation.

Overall responsibility for Brand Management and Corporate Identity

Maintain Corporate Identity standards.

Update changes to corporate/chain stationery as required, ensure adherence to brand standards, manage ongoing demand for corporate/brand logo’s and CI rules.

Responsible for the learning and development of:

External (Field) Sales Force from Junior Rep to National Sales Manager.

Internal Sales Force (Gas and Gear Centres) from Retail Centre staff to Regional Centre Manager.

Key Accounts Managers.

TARs (Telephone accounts representatives).

TAMs (Telephone accounts major representatives).

Telesales

Tele Customer Service Advisor (Call Centre Staff).

Marketing staff

Developing, implementing and maintaining an outcome-based learning system to ensure that transfer of learning takes place.

Conducting training needs analysis, based on Strategic Plans, so that I can prioritise learning and development needs for sales, retail and marketing staff with Senior Management.

Developing Sales and Retail competencies such as selling skills, communication skills, product/process knowledge and other commercial skills.

Developing learning resources and delivering training.

Recruiting for Retail Learnership Programme.

Developing Induction Programmes for new employees within Sales, Retail and Marketing departments.

Facilitator for a Mentorship/Coaching Programme.

Developing an effective sales force model for external sales.

Developing an effective retail model for Gas and Gear retail centres.

Developing technical training programmes.

Researching best operating practices in Sales, Retail and Marketing training and ensuring alignment to business objectives.

Implementing a Workplace Skills Plan within Retail, Sales and Marketing

Ensuring that Employment Equity targets are achieved in Retail, Sales and Marketing Units.

Facilitating the establishment of Sales, Retail and Marketing team of experts and inducting them in their role and responsibilities.

Coordinating activities of the Sales, Marketing and Retail teams of experts to ensure that training remains relevant.

Ensuring that Sales, Marketing and Retail competency profiles are loaded onto Traccess and are reviewed as and when required.

Planning and implementation of training and assessment with the business and coordinating initiatives towards meeting competency targets and SETA objectives.

Collaborating with Traccess Supervisors to ensure the accuracy of profiles and timeous loading of records

Assisting managers to monitor and achieve competence against targets and to take corrective action.

Advising the business on the Learning and Development Model.

Collaborating with other Learning and Development Unit staff and with HR Unit to ensure an integrated HR service for the effective achievement of overall sales objectives.

Developing and implementing Sales, Retail and Marketing Learnership Programme and Graduate Trainee Programme.

Presenting monthly reports and proposals to Executive members in the Sales/Retail/Marketing Steer Committee.

Writing monthly training reports on key performance indicators and targets.

Identifying and appointing external training providers for Sales, Retail and Marketing through SESPA process and negotiating best price for Afrox.

Compiling and updating SLA's

Providing SAP Training to Sales, Marketing and Retail.

Spending approximately 80% of the time interacting with business partners and providing expert knowledge and support to ensure

Operational excellence and consistent application of retailing standards.

Responsible for defining, developing and implementing programmes and contracts to improve the relationship with business partners.

Ensuring proper processes are in place and implemented for the selection of new business partners including actively looking for opportunities to select new partners.

Spending considerable amount of time building relationships with business partners and making recommendations on business benefits.

Building a culture of operational excellence within the team by providing leadership, motivation and coaching.

Focusing on performance, creating performance measures, having periodic reviews and coaching to optimize results.

Driving business performance to ensure superior execution of fuel retailing offers ensuring business profitability and adherence to the highest standards.

Monitoring of key performance indicators and performance trends and determines appropriate actions to address any issues to optimise the business and deliver excellent customer service.

Conducting SWOT analysis for each site and promoting the BP brand

Execution of all programmes that are developed by other functions to ensure BP achieves and maintains its leadership position in the market.

Acting as a professional advisor and assumes leadership position between BP and dealer network, ensuring BP’s operations and HSSE standards are met and deriving maximum value from BP capital investments.

Proactively look for ways to improve the relationship wherever possible.

Establishing and managing communication framework and ensuring that it is used effectively.

Making sure that the Senior Management is informed about issues before they escalate and intervene as appropriate.

Organising forums, training sessions, working groups and territory meetings in order to share information with our business partners and also to strengthen our relationship.

Evaluating contracts that BP has with Business Partners.

Monitoring the key performance indicators and performance.

Monitoring and analyzing fuel volumes.

Monitor competitors.

Networking with other petroleum industries.

Ensuring compliance with company policy and take remedial action for non-compliance.

Continually identifying opportunities for growing the business and improving customer service by using industry information and knowledge.

Ensuring that all contractual obligations are met by applicable parties and to renew contracts timeously.

Managing the budget.

Reporting on any issues that may have strategic impact on the organization that may be positive or negative.

Ensuring that legal and ethical standards are understood and compiled with by BP’s partners.

Establishing a culture of operational excellence throughout the market to ensure full implementation of company policy and procedures to achieve consistent customer offer execution and highest HSSE standards.

Executing performance deliverables such as stock control, cash flow, credit control and value enhancement through rental income and franchise fees

Building and maintaining relationships with business partners and internal support staff through regular interaction.

Effectively managing a diverse administration workload timeously.

Developing marketing strategies for both brands

Developing media plans

Developing e-marketing strategies for both brands

Project planning for both brands

Conducting SWOT analysis

Monitoring competitor activity to divide counter strategies where appropriate

Developing new business opportunities

Maintenance of brand equity

Brand building and brand communication

Developing communication strategy

Relationship building with external clients to promote these two brands

Developing and implementing relationship building strategies

Forceful advertising to build these two brands

Developing Customer Relations Management strategies

Managing of multi projects within these two brands

Developing and implementing Brand Activation Plans

Managing brand performance

Managing below and above the line advertising

Dealing with three agencies which are Jupiter Drawing for the above the line advertising, Oliver McIntyre for below the line advertising and Soapbox Communication and events for

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