Marketing and Retail

NATASHA PAUL

****, ****** ***** *****, *********, Texas - 77478

*************@*****.*** +1-832-***-****

PROFILE

Talent Intelligence and Market Research professional with more than 6 years of experience working across different industries. Graduate with an ability to articulate analysis into relevant recommendations and solutions; proficient in developing business strategy and market analysis that produce measurable results.

AREAS OF EXPERTISE

Talent Intelligence, Market Research, Healthcare, Country and Industry Analysis, Emerging Technologies, Product Diligence and Entrepreneurship

PROFESSIONAL EXPERIENCE

PHILIPS, BANGALORE – INDIA

October 2018 to May 2020

Global electronics company focused on health technology

Talent Intelligence Consultant

Roles and Responsibilities

-Generated talent intelligence reports to provide insights on the talent-based trends and competitor landscape to the senior leadership/internal stakeholders

-Provided talent assessment inputs and recommendations on global locations/regions based on strategic requirements

-Developed thought leadership with a focus on talent intelligence and the emerging technologies influencing the talent intelligence space

GENPACT, BANGALORE – INDIA November 2016 to June 2018

Global professional services company

Senior Business Analyst (Business Strategy and Research Practice)

Roles and Responsibilities

-Worked on multiple market intelligence (customer insights and sourcing) and competitive strategy projects, with a focus on product and growth strategy

-Assisted the procurement business function of large enterprises across different verticals (automotive, technology, retail, etc.)

-Generated reports covering areas such as pricing dynamics, product due-diligence, supplier benchmarking, value chain mapping, supply chain risks, competitor practices and market analysis

-Produced insights to understand the adoption and integration of technologies and the cost impact relative to the business functions with which procurement interacts (design, production and services)

-Prepared reports to provide an understanding of the current state and uses of different emerging technologies and the ways current practices influence the procurement process

-Developed thought leadership and quarterly updates content with a focus on emerging technologies and procurements space

COURSE5I (formerly BLUEOCEAN MARKET INTELLIGENCE), BANGALORE - INDIA

February 2014 to November 2016

Global analytics and insights provider with operations in the US, Asia and Europe

Senior Analyst (High – Tech Practice Team)

Roles and Responsibilities

-Worked on over 10 market research, customer insights and business analysis projects for a core group of Fortune 500 companies and startups with a focus on retail, eCommerce and mobile payments and technology (internet of things – IoT, AI, and cloud computing)

-Generated strategic reports focused on market sizing and opportunity assessment, product and technology assessment, and competitive benchmarking

-Collaborated with client leadership teams in critical global markets to develop market entry/expansion strategies, gaining entry/expansion in 2 new markets

-Synthesized and formulated data into multiple customer analysis, market opportunity analysis and recommended directions for new products and technologies

-Developed strategic marketing plans for clients through market intelligence, competitive analysis, investment analysis

and customer engagement

Research Databases Used: Forrester, Gartner, IDC, CB Insights, Tracxn, PrivCo, CrunchBase and Factiva

PROJECT WORK AND TRAINING

Marketing Internship (2 months) – RODEO Drive, Bangalore

2014

-Analyzed the marketing strategies for a premium brand, Century watches conducted for RODEO Drive

-Performed gap analysis and provided marketing and branding solutions to the company to enhance the brand value

Retail Analysis Project – TCS Project, Bangalore

2013

-Studied various in-store tools used by retail companies and hypermarket chains in India

-Worked on digital communication tools for the launch of Facebook, Twitter pages and to calculate the marketing ROI, increasing engagement by curating shareable content and utilizing the power of word-of-mouth endorsement

EDUCATION

MOUNT CARMEL INSTITUTE OF MANAGEMENT, BANGALORE

2012 – 2014

MBA – Marketing and Retail

MOUNT CARMEL COLLEGE, BANGALORE

2009 – 2012

Bachelor of Business Management

CERTIFICATIONS

-Certified in Credit Course for Soft Skills through Creativity

-Certificate of accomplishment (building websites and databases) by APTECH in Web Development

OTHER INFORMATION

Personal Interests: sports (hockey), amateur cake and pastry chef and professional musical keyboard player

-Won at the State Level Meet for Athletics and Hockey conducted by Sports Authority of India (2012)

-An active volunteer for HelpAge India (an organization for disadvantaged senior citizens), since 2014

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