Fernanda Lucero, MBA

Los Angeles, CA ***** 786-***-**** adl9oy@r.postjobfree.com www.linkedin.com

Executive Assistant Marketing Coordinator Administrative Assistant Reliable administrative assistant with 15+ years of entrepreneurial experience optimizing processes across sales and business industries. Aspiring marketing coordinator equipped with unmatched competencies in email marketing, brand positioning, content creation, and customer service. Analytical self-starter leveraging communication, decision making, organization, and creativity to work under minimal supervision in a fast-paced environment. Versatile team player commended for exemplifying impeccable professionalism, leadership, and integrity to collaborate with the executive team and positively impact business performance. Core Competencies

Email Marketing Administrative Support Brand Awareness Promotional Campaigns Market Research Territory Management Financial Analysis Risk Mitigation Data Entry Recordkeeping & Filing Product Knowledge Logistics & Travel Arrangements Media & Public Relations Strategic Partnerships Regulatory Compliance Interpersonal Communications Dynamic Leadership Team Coordination Decision Making Stellar Customer Service Time Management Skills Conflict Resolution Relevant Skills

SALES & MARKETING

Navigated software tools to amplify email marketing campaigns and web presence across multiple digital platforms.

Organized special events, including trade shows, to strengthen public relations with stakeholders and business partners. OFFICE ADMINISTRATION

Systematized multifaceted executive assistant functions, encompassing proactive communications, correspondence management, database maintenance, appointment scheduling, filing, inventory control, and payment collection.

Validated recordkeeping processes to reconcile data discrepancies and improve overall operational efficiency. PROFESSIONAL DEVELOPMENT

Consistently pursued continuous education by attending ESL courses to enhance verbal communication skills.

Motivated to upgrade skills in utilizing EDI warehouse system, CRM, Salesforce, and other competencies required to perform marketing coordinator or administrative assistant functions in sales, marketing, or commercial real estate sectors. Professional Experience

Dental Administrative Assistant / Dental Marketing VENICE FAMILY DENTISTRY Culver City, CA 03/2017 - Present Accelerate business development initiatives by providing administrative support and prioritizing tasks in a fast-paced environment.

Deliver premium customer service as a point of contact in answering phone calls, addressing insurance or account inquiries, and providing timely resolution to patients’ concerns, exhibiting excellent communication skills.

Maintain office supplies while updating office filing systems, patient database, medical forms, and records.

Verify patients’ demographics, insurance eligibility, benefits, and filing, showing keen attention to detail.

Intensify marketing campaigns by writing content for trade publications, creating signages, coordinating office presentations, managing print productions, formulating budgets, and coordinating with internal creative services.

Optimized web messages and social media platforms with relevant content to enhance customer engagement.

Boost brand reputation by using creative insight in establishing innovative marketing strategies for each trade show. Maria Fernanda Lucero, MBA Page 2 adl9oy@r.postjobfree.com 786-***-**** Quality Control Department Assistant FUN FASHION OF L.A. INC. Beverly Hills, CA 10/2015 – 10/2016 Executed quality control, inspection, correction of garment designs consistent with technical specifications and product samples.

Analyzed textile density, dimensional stability, tone, pattern quality, line of mold, and measurement accuracy.

Supervised cutting and sewing quality of all garments by scrutinizing the quality of stitching, matching sketches against the produced garments, confirming the number of patterns, and verifying identical design components.

Controlled garment hardware and finishing quality by meticulously checking zippers, buttons, snaps, and sconces in accordance with garment specifications, supporting the production department to prevent customer dissatisfaction.

Demonstrated the ability to prioritize and multitask, coupled with strong organizational skills, to follow up concerns while meeting the exact standards of each purchase order, scheduled production time, quantity, quality, and low cost.

Evaluated supplier delivery issues, such as availability, quality, price, and financing capacity, to promote efficiency. Lab – Medical Sales Representative LABORATORIOS VARGAS Caracas, Venezuela 10/2011 – 07/2014 Strengthened collaborations with GP surgery doctors, practice staff, nurses, and pharmacists to guarantee continuous sales growth.

Arranged appointments with doctors, pharmacists, and hospital medical teams to follow up and address concerns.

Organized conferences for doctors and other medical staff to increase business opportunities, amplify value proposition, facilitate proactive communications, and expand the client base in the healthcare or medical industry.

Stimulated career growth by attending company meetings, technical data presentations, and briefings while keeping abreast with National Health Service (NHS) new developments to conceptualize startup sales strategies.

Tracked competitors’ products and activities to anticipate potential negative and positive business impacts. Marketing Assistant FM CENTER Caracas, Venezuela 12/2006 – 10/2011 Optimized image and brand positioning through compelling marketing campaigns, promotional activities, and public relations.

Intensified marketing campaigns while communicating brand activities to the media to magnify brand awareness.

Showcased executive leadership in training and supporting sales promoters with effective marketing strategies.

Coordinated station competitions to follow up concerns, ensuring winner notifications and prize distribution.

Augmented support in consolidating data, targets, promotional plan, and brand marketing summaries while cascading relevant information to the web administrator to magnify brand awareness and reach target audiences.

Actively participated in key stakeholder events catering to the station’s target market to bolster growth listenership. Education & Professional Development

Master of Arts in Business Administration, Major in Marketing 2007 - 2010 SIMON RODRIGUEZ NATIONAL UNIVERSITY Caracas, VE

(Universidad Nacional Simon Rodriguez)

Associates Degree in Advertising and Marketing 2000 - 2003 RUFINO BLANCO FOMBONA INSTITUTE UNIVERSITY Guatire, Venezuela

(Instituto Universitario Rufino Blanco Fombona)

License, Training, & Certification

Effective Techniques in Sales (ETS) Training Pharmacovigilance Training CA Driver’s License Languages

English: Speaking – Intermediate Reading – Advanced Writing – Intermediate Listening – Advanced Spanish (Native): Fluent

Technical Skills

CRM Adobe Creative Suite Adobe Photoshop Twitter InDesign Salesforce Google Docs MAC Microsoft Office Suite (Word, Excel, PowerPoint)

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