Parikshit Roy

Mobile : +91-996*******,937*******

Address : Vertical Oriana A1205, Near renuka mata mandir, Keshav Nagar Pune-411036

E-mail : adl8yo@r.postjobfree.com adl8yo@r.postjobfree.com

Seeking senior level managerial assignments in Sales & Marketing / Business Development / Channel Management with a growth-oriented organization in the Consumer Durables /FMCG/Lighting/Any industry.

PROFESSIONAL SYNOPSIS

A dynamic professional with 23 years of rich experience in Strategy Planning & Management, Sales & Marketing, Business Development, Key Account Management, Channel Management,B2B Sales and Team Management.

Presently working with DevtechM2M Ltd Pune India as Vice President

A keen planner, strategist & implementer with demonstrated abilities in devising sales & marketing activities and accelerating the business growth.

Expertise in managing business operations across Pan India market with key focus on top line profitability by ensuring optimal utilization of resources.

Proven skills in managing teams to work in sync with the corporate objectives & motivating them for achieving business and individual goals.

Masters Degree in Business Administration (MBA) Marketing.

An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

CORE COMPETENCIES

Strategy Planning & Management

Establishing short / long term budgets in tune with the corporate strategies for achieving business targets.

Business planning, forecasting and analysis for assessment of revenue potential in business opportunities.

Analyzing & reviewing the market response/ requirements and communicating the same to the sales teams for accomplishment of the business goals.

Sales & Marketing / Business Development

Overseeing the sales & marketing operations thereby achieving increased sales growth.

Utilizing client feedback & personal network to develop marketing intelligence for generating leads.

Identifying streams for revenue growth & developing marketing plans to build consumer preference.

Conducting competitor analysis by keeping abreast of market trends & achieving market share across the upcountry & rural market.

Key Account Management

Developing relationships with key decision-makers in target organizations for business development.

Interfacing with the clients for suggesting the most viable product range and cultivating relations with them for securing repeat business.

Managing activities pertaining to finalization of deals for smooth execution of sales & order processing.

Channel Management

Identifying and networking with financially strong and reliable dealers, DSAs, distributors resulting in deeper market penetration and improved market share.

Developing and appointing dealers & distributors to expand product reach in the market and coordinating to assist them in promoting the product.

Responsible for credit control & timely remittances from the market.

Team Management

Leading, mentoring, training & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets.

Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members.

ORGANISATIONAL EXPERIENCE

Since January2020 with DevtechM2M Limited as VICE PRESIDENT

Key Deliverables

Overall responsible for Profit & Loss of the Pan India functionally and administratively.

Heading a team AGM,Sr.Manager Sales, Service,R&D & Software development.

Spearheading a team of 40 for PAN india B2B,Channel, OEM business for Devtech products range.

Prepare Developent of new product selection and launching

Ensuring the achievement of monthly/ Quarterly Sales and collection targets as per AOP

Maintaining and appointment of New OEM,Direct customers and Stokist

Preparing product costing after BOM for customers.

Creating new market for the existing and new product and distribution PAN India

Monitoring and controlling the Production forecasting & inventory

Monitoring collection credit control Daily/weekly basis.

Responsible for Smart city lighting automation Project business.

Notable Achievements

Shown Sales growth of in first Quarter 2020

Appointed of new Stockist,OEM and Direct customer

Since January15 to Dec 2019 with SYSKA LED Lights, Pune as GENERAL MANAGER

Key Deliverables

Overall Responsible for SYSKA LED, Wires & cables and Appliance 200 Cr. Per annum Profit & Loss of the state functionally and administratively.

Managing the launch of Syska Led all the rural & urban towns taluka wise.

Spearheading a team of 6 Branch Managers, 8 Area Sales Managers, 80 TSM/ Executives.

Ensuring the achievement of monthly Sales targets with growth in market Branch wise on regular basis.

Maintaining and appointment of Dealers/ Distributors/ Exclusive Retail franchise stores (Syska Lounge).

Utilizing the local advertisement/scheme budget in proper manner for marketing.

Creating new market for the existing product in city and district wise distribution for state.

Rendering new product and scheme trainings to the sales team and promoters.

Responsible for 10000 Retailers and 250 Distributors.

Monitoring and controlling the inventory and supply chain cost of State.

Monitoring 2 days +AR of Stockiest and achieve collection target.

Ensuring Monthly Balance confirmation and Credit notes NOC issued to Channel Partners.

Notable Achievements

Shown growth of 50% by 250 Distributors and 10000 Retailers.

Appointed Syska Lounge (Exclusive store) at Pune. Solapur. Nashik. Kolhapur. Nagpur

Highest all India ever 14cr monthly mile stone achieved in August 2018

All India highest and consistent growing region Year 2017- 2018.

My monthly value contribution is the highest i.e. 15-16% of all India Turn Over.

Since January2014 to Jan 2015 with SAMSUNG Mobile (SSK Pvt Ltd), Pune as ASTT GENERAL MANAGER

Key Deliverables

Overall Responsible for SAMSUNG Mobile 2400Cr Profit & Loss of the state functionally and administratively.

Managing the launch of Samsung Mobile Handset/ Syska Asseseries all the rural & urban towns.

Spearheading a team of 3 Branch Managers, 8 Area Sales Managers, 40 TSM/TL/ Executives.

Ensuring the achievement of monthly Sales targets with growth in market Branch wise on regular basis.

Maintaining and appointment of Dealers/ Distributors/ Exclusive Retail franchise stores/Modern Trade.

Directly responsible for Caf (Exclusive Stores) identification and appointment of State.

Utilizing the local advertisement/scheme budget in proper manner for marketing.

Creating new market for the existing product in city and district wise distribution for state.

Rendering new product and scheme trainings to the sales team and promoters.

Responsible for various brand building activities schemes.

Monitoring and controlling the inventory and supply chain cost of State.

Monitoring 3 days +AR of Distributors and achieve collection target.

Ensuring Monthly Balance confirmation and Credit notes NOC issued to Channel Partners.

Notable Achievements

Revived old 20 dealers by reconciliation and start business.

Dealers NOC letters collected 100% for entire region.

Shown growth 20% in AOP within 6 months.

Opened 4 Exclusive stores (Samsung Caf) at MP and Maharashtra.

Since August 2012, till January 2014, with KURLON Limited, Pune as State Business Head

Key Deliverables

Responsible for Profit & Loss of the Branch functionally and administratively

Responsible for appointing the Retail Franchisee, Distributors, Direct dealers, Sub dealers.

Ensuring the achievement of monthly targets on regular basis by Distributor, Retail.

Maintaining and appointment of dealers WOD.

Reviewing the market through shop audits and market research activities.

Creating new market for the existing product in city and district wise

Rendering new product and scheme trainings to the sales team and ISD

Operating various schemes and sales promotion activities for Dealers/Distributors.

Monitoring the branch scheme along with advertising, customer care and after sales activities.

Monitoring 30-40 days +AR of Dealers and Distributors and achieve collection target

Ensuring Monthly Balance confirmation and Credit notes issued to Channel Partners.

Monitoring and controlling the inventory and supply chain for Sales.

Notable Achievements

Awarded as all India highest Sales growing region in the year 2013.

Every month Ranked all India top 5 among the all India regions.

Appointed 3 KURLON Exclusive stores at Pune, Kolhapur

Since June2010 to August 2012. Philips Electrolux Electronics Limited, Pune as Branch Operation Head

Key Deliverables

Responsible for Profit & Loss of the Branch functionally and administratively

Responsible for appointing the Retail Franchisee, Distributors, Direct dealers, Sub dealers.

Monitoring /generating business from Modern Trade (Vijay Sales. Croma, Future Group).

Managing the launch of Philips Panels/CTV and Electrolux appliance across all the rural & urban towns.

Spearheading a team of 8 Area sales head /Manager modern trade, 4 Service Executives/Manager.

Ensuring the achievement of monthly targets on regular basis by Distributor, Retail and Modern Trade.

Maintaining and appointment of dealers and service centers for Eye level visibility.

Reviewing the market through shop audits and market research activities.

Creating new market for the existing product in city and district wise

Rendering new product and scheme trainings to the sales team and ISD

Operating various schemes and sales promotion activities for Dealers/Distributors/Modern Trade.

Monitoring the branch scheme along with advertising, customer care and after sales activities.

Monitoring 30 days +AR of Dealers and Distributors and achieve collection target

Ensuring Monthly Balance confirmation and Credit notes issued to Channel Partners.

Monitoring and controlling the inventory and supply chain for Sales.

Notable Achievements

Awarded as all India highest Sales Branch Head in the year 2011.

Every month Ranked all India top 3 among the Branches.

Appointed 10 PE Exclusive stores at Pune, Sholapur, Kolhapur, Ahmednagar and Shirdi.

Appointed 100 Direct Dealers and 300 sub dealers in the cities, districts included in the Branch.

Achieved 4% market share within 1.5 years of launching PE.

Since Dec2007to June 2010 with Reliance Communication Ltd. (BIG TV DTH), Pune as Cluster Head

Key Deliverables

Responsible for appointing the distributors, DSAs and dealers.

Managing the launch of Direct to Home (DTH) services across all the rural & urban towns.

Spearheading a team of 15 Sales, Service Executives and Deputy Manager.

Ensuring the achievement of monthly targets on regular basis.

Maintaining healthy network of dealers, DSA and service centres for better customer reach.

Reviewing the market through shop audits and market research activities.

Creating new market for the existing product.

Rendering new product and scheme trainings to the sales team.

Operating various schemes and sales promotion activities.

Monitoring the branch scheme along with advertising, customer care and after sales activities.

Notable Achievements

Achieved highest sale target achieve during September and October 2008 generated.

Appointment of1500 Dealer and 13 Distributor in urban and rural town >5000pop.

Mar2006 Dec07 with ZICOM Electronic Security Systems Limited, Pune as State Manager

Key Deliverables

Spearheading a team 15 Executives and Assistant Manager for achieving monthly targets to the tune of INR 40 to 50 Lakh.

Appointing distributors, franchisee and dealers across the entire state.

Ensuring proper networking of dealers, DSA and service for deeper market penetration.

Responsible for launching Home Security of Zicom across all towns of Maharashtra & Goa.

Training the sales team on new products and schemes.

Conducting schemes and sales promotion activities for enhancing brand visibility.

Monitoring the branch advertising operations and conducting Road Shows, Society Demo, Exhibition, etc.

Overseeing the customer care functions of franchisee after sales activity.

Notable Achievements

Performed an imperative role in the appointment of:

Distributors and franchisees across 15 towns of ROM

40 channel partners across 15 towns.

Holds the distinction of achieving All India Highest Sales in Jun07.

Apr1999 Feb2006 with ONIDA, MIRC Electronics Ltd., Pune

Growth Path

Apr99 Mar02- Sales Executive

Apr02 Dec04- Assistant Sales Manager

Jan/05 Feb06 - Business Manager

Key Deliverables

As Business Manager

Leading a team of 3 Executives for entire Pune branch.

Responsible for achieving monthly targets worth 90 Lakhs to 1 Crores.

Appointing the dealers and distributors across potential markets.

Establishing strong network of dealers for better addressability, penetration, extraction & market share across the market.

Analyzing the competitors strategies and evaluating their pricing, strength, weakness.

Reviewing market through shop audits and market research along with the creation of new market for the existing products.

Implementing the schemes and sales promotion activities.

Notable Achievements

Significantly expanded the market share by 2.5% for the entire branch.

Nominated and recognized as All India No.1 Branch during is 1st Qtr.05.

Instrumental in strengthening the network by appointing 3 distributors.

Appointed the distributor and retailer for rural market.

As Sales Executive & Assistant Sales Manager (ONIDA)

Accountable for the achievement of sales and collection targets.

Appointing dealers across potential markets for enhancing the market reach.

Performing analysis of the competitors strategies, pricing, strength, weakness, etc.

Training the Wholesaler Salesman and motivating them to achieve the assigned targets.

Operating various schemes and sales promotion activities.

Monitoring the dealers claims and addressing the dispute, if any.

Reconciling the dealer's accounts on regular basis.

Notable Achievements

Distinctively registered a growth of 48% during 2000-2001 under de-growing market condition.

Played a key role in strengthening the network by appointing 10 dealers.

Holds the merit of achieving 100% dealers accounts reconciliation.

Removed credit from dealer and started pure cash and carry payment.

Appointed all A class retailer for Pune city

PREVIOUS EXPERIENCE

Tenure Company Name Designation

Apr97 Apr99 PRAVIN, Suhana Pune Executive (Marketing)

(Erstwhile Chordia Food Product Limited)

QUALIFICATIONS

1997 Masters Degree in Business Administration (MBA) Marketing with 61% from Pune University

1994 Bachelors Degree in Science (B.Sc.) Hons. With 74% from St. Xaviers College, Ranchi.

PERSONAL DETAILS

Date of Birth : 11th December 1973

Residential Address : Vertical Oriana, A1205, Keshav Nagar, Mundhwa Pune 411036.

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