Cainta Marketing Manager

NGO, MARVIN UY

Salesmaster General Merchandising,

F. P. Felix Avenue, Cainta, Rizal, 1900

E-Mail Address: *********@*****.***

Mobile Phone Number: +639**-*******

SUMMARY OF QUALIFICATION

Strategic and professional leader in corporate planning, marketing, modern/general trade, direct sales, food service sales & distribution, business development, export, retail and supply chain operation. Categories managed include FMCG i.e. food & beverage, personal & health care, nutrition, construction/building materials and various lifestyle brands. Experienced business/marketing/sales consultant and M&A broker of various products, markets and industries.

PROFESSIONAL LEADERSHIP EXPEREINCE

ScanAsia Overseas, Inc.

Head of Supply Chain Operations Jun 2017 – Feb 2018

Hired as Change Management Leader, handling 5 departments, following its recent acquisition:

Streamlined demand planning, procurement, importation, operation, sales order processing, warehouse, delivery & after-sale service departments' business processes.

Optimized working capital, reduced P 170M monthly carrying inventory through demand planning, fast retrieval of proof of delivery and collection of trade receivable.

Sharpened SKU replenishment, product freshness policy, storage, delivery to modern trade, drugstore chains & BO management to optimize cost to serve.

Improved P&G, Wyeth, Nestle & Fonterra KPIs on demand planning accuracy, delivery in full on-time, better share of shelves, fast BO retrieval & weekly operations update.

Developed "Project Cluster" to align sales' master coverage plan to transport route plan, which immediately reduced truck hire by at least 25%.

Left the company due to office transfer from Makati to Pasay, further away from residence.

Belrewmond Trading Inc.

Director for Brands & Marketing Feb 2016 – May 2017

Responsible in managing Marketing, Brand, Supply Chain & retail operation of 120+ retail boutiques for watches, fashion jewelries, musical instruments, lifestyle footwear, travel & stationery brands, along with 300+ mixed brands retail like department stores, appliance stores, bookstores & on-line sales channel.

Increased Crescendo Audio & Music Depot revenue by 40% through assortment planning, product & operation trainings, visual merchandising, advertising and promotions..

Launched promo that solicited 300K+ customer contact list, through print, radio, digital, mobile, social media & in-store merchandising, thus enabled cross categories selling.

Strengthened revenues contribution of Suunto, Garmin, Nautica & Festina brands from 10% prior year to 25% of watch revenue by end 2016.

Grew Cole Haan by 29% via improved in-store look/feel, optimal pricing versus on-line, operation/product trainings and equity building campaigns via print, out of home, visual merchandising, PR, mobile/digital/social media and outdoor advertising.

Spearheaded Casio, G-Shock & Epiphone entry into e-commerce, which generated P80M sales in its maiden year (May 2016 to Apr 2017).

Convinced management to invest in ERP linked to retail stores' POS system for optimal ease in the management of 4,000+ SKUs at any point in time.

Century Pacific Food, Inc.

General Director - CPVN & Global Brand Sales & Marketing Manager Nov 2013 – Jul 2015

Marketing Manager, Frozen Meat Business Sep 2009 – Oct 2013

Marketing Manager, Canned Meat Business Apr 2006 – Aug 2009

Overseas market, tasked to lead in the overall management of Vietnam office, covering Indo-China operations, specifically in the areas of legal, marketing, sales, finance, logistics, HR and administration.

Developed and implemented Vietnam 2-year recovery plan through in-depth consumer study, new products & streamlined sales organization that reduced CY 01 loss by P 24M.

Launched 3 new products behind thorough market research and product development.

Developed channel distribution leads for Cambodia, Myanmar and Laos, until resignation.

Launched Argentina, Century & 555 brands of packaged goods in the USA & Canada.

Domestically, developed marketing teams to ensure achievement of volume, revenue, profit & market shares of assigned brands & categories, along with the company's strategic entry into the frozen business.

Spearhead strategic entry into frozen packaged food business in 2010 as the company’s new frontier for growth.

Set up fully functional marketing, trade marketing, modern trade & wet market sales teams, cold storage facility and transport delivery logistics.

Penned Asset Brand Purchase of Swift brand in 2012 to strengthen company's position in the frozen processed meat market

Managed canned meat business and grew from P3.4B (2007) to P8.0B by end 2012.

Improved Argentina corned beef volume shares & profitability from 43% to 55% via product fortification, product improvement & integrated marketing communication campaign.

Grew Argentina meat loaf & vienna sausage shares from 63% to 74% and 14% to 23% with modest support, respectively, while regional beef loaf product remains stable at 52%.

Launched innovative Wow Ulam and obtained 80% volume share after 5 years.

Developed Hope in a Bottle's strategic product and distribution plan, a CSR project where all profits earned from operation is used in building public school classrooms nationwide.

Philsteel Holdings Corporation

Corporate Marketing Head, and International Business Head Apr 2004 – Dec 2004

Corporate Marketing Division Head Dec 2002– Mar 2004

Set-up fully functional Brand Management, New Product Development, Market Research, Marketing Services & Export Sales teams.

Submitted 12-year LRP plan to creditor banks with firm marketing plan for initial 2-years to ensure sustainable local leadership & presence in international market.

Strengthened Galvalume 55 brand superiority & relegated Galvabond to compete in the price sensitive retail market, ending 2004 & 2003 with 24 & 32% growth versus prior year.

Realigned limited raw materials to high margin Building Products (roll formed-long span-pre-painted) market, resulting to 32% & 25% growth in 2004 & 2003, respectively.

Grew the Industrial Market’s business by 18% & 40% in 2004 & 2003, versus prior year, by expanding industries cover.

Re-staged Galvacolor pre-painted GI to optimize manufacturing capacity, improve margin & volume shares as key account management & trade marketing were streamlined.

Spearheaded export market development from P210M sales (2003) to P1.7B in 2004, thus ending 2004 with Php 15 Billion corporate sales.

Global Brands Co., Inc., formerly W. Brown & Co., Inc.

Director for Business Development, Corporate Apr 2002 – Aug 2002

Sales & Marketing Director, Consumer Products Division (CPD) Mar 2000 – Mar 2002

Sales & Marketing Director, Chemical Formulations

Division (CFD) and CPD Mar 1999 – Feb 2000

Planned & implemented the initial 3-years marketing program to improved shareholders’ equity through marketing, export, distribution of complementary products & toll manufacturing as deemed strategic.

Submits monthly Board Management Report to the President/CEO based in Hong Kong.

Redirected CFD sales from dealers to direct servicing, thus saving P7M+ rebates and strengthened CPD sales coverage plan & trade inventory management.

In 1999, CFD grew P120M driven by Super Vulcaseal’s reposition as all-around adhesive while Rugby was re-launched with anti-sniffing agent.

Awarded Loacker’s Best in Growth, beating 50+ countries vying for the plum recognition.

Grew Freshies/Fino paper/cotton products by P70M in 2001 compared to prior year.

Restructured general sales team to modern/general trade and hardware sales teams, as customer buying behaviors are apparently different.

Reduced P2M merchandising budget monthly by optimizing coverage plan, rationalizing display rentals & better negotiation with promo/merchandising agencies.

Inglenook Foods Corporation & Global Market Link, Inc., 1997

Assistant Vice-President for Marketing & Corporate Planning Aug 1996 – Feb 1999

Marketing Manager Aug 1995 – Jul 1996

Assigned to head the company’s Corporate Planning Department, which led to the following achievements:

Rationalized 6 plants to 4, by leasing one to local canned seafood manufacturer and shut down the other one with long standing labor issues, thus operating at 70% capacity level.

Set up PhilTuna in the USA as processor of intermediate goods for lower customer import tax, thus enabling the produce to be priced more competitively in the USA market.

Set up GMLI to ensure profitable stand-alone domestic operation. Oversees management of sales, marketing, merchandising, storage & delivery logistics.

Re-launched Lonestar canned meat and Island/Isla sardines brands behind product and package improvements, and extension to consumer-relevant variants & size packs.

Introduced 100g can size, which today accounts for 30% of canned meat's volume.

LTS Philippines. Corporation & FoodBarn Products, Inc.

Group Product Manager, Consumer Products Division Sep 1992 – Jul 1995

Senior Product Manager, Consumer Products Division Feb 1991 – Aug 1992

Product Manager, Consumer Products Division Jan 1990 – Jan 2991

Product Manager, Personal Collection, Direct Sales Division Feb 1989 – Dec 1989

Tasked to oversee Brand Management, New Product Development & Creative Services to ensure sustainable growth & improved profitability.

Significantly improved volume shares upon re-launch of Nature's Way shampoo and Check soap behind thicker hair and health & beauty equities, respectively.

Set up marketing research to ensure extensive consumer use tests prior to launch.

Set up FBPI in 1992, launched Jellatinee jelly fun snack & Quali-Sweet sugar substitute brands, which jointly contributed P26M annual sales during its maiden year.

Set up Institutional Sales Division to service hotels & restaurants' personal & housekeeping products, which posted 167% growth over maiden year operation.

Assisted Management in the marketing of a real estate sister company's cost efficient quadruplex bungalow houses, where each unit shares a common 3 faced walls.

Successfully re-launch Tuff home care & fresheners behind product improvements.

Fine-tune direct selling dealer recruitment, training & recognition programs, which resulted in the rapid growth of a highly motivated sales network, until reassignment to CPD.

Chic Centre Corp., a subsidiary of URC Group of Companies

Assistant Product Manager, Trade Sales Division Sep 1988 – Jan 1989

Senior Brand Assistant, Trade Sales Division Dec 1987 – Aug 1988

Brand Assistant, Trade Sales Division Sep 1986 – Nov 1987

Brand Trainee, Direct Sales Division Feb 1986 – Aug 1986

Promoted to APM but later moved in anticipation of acquiring extensive training & experience of P&G discipline & perspective.

Launched No Sweat anti-perspirant deodorant & Softskin facial/skin care brands/products.

Spearheaded the industry use of versatile, colorful yet cost-efficient plastic material for FMCG outdoor streamers, thus limiting the use of coco-cloth to short-run merch materials.

Set up the merchandising team 3 months after the completion of on-the-job sales & merchandising trainings from sister companies CFC & URC.

Assisted the Brand Manager in Bobbie hair & body care product marketing plans, with emphasis on promo & merchandising activities, until reassignment to the other division.

Rizal Integrated Steel Mill Corporation

General Assistant Jun 1984 – Aug 1985

Acquired administrative training, where discipline of time management was honed while being a full time working student.

Assisted Sales Admin Manager in forecasting, order processing and trade collection.

Cross-trained by Production Manager in ordering, monitoring arrivals of raw materials, weekly production planning & coordinating deliveries to customers.

EDUCATION

De La Salle University SY 1988 – 1993

MBA with triple majors in Corporate Planning, Marketing & Financial Management. Candidate for Silver Medal Award for Academic Excellence. Elected 1991-1992 Public Relations Director to the Student Forum. Official delegate to the 6th Canadian Graduate Business Conference, Ontario, Canada, March 1993.

De La Salle University SY 1982 - 1985

Bachelor of Science in Business & Economics, major in Marketing Management. Organizational leadership in Student Council, Green & White ‘85, Junior Entrepreneur’s Marketing Association, Center of Social Concerns & Action and a Certified Peer Counselor.

Hope Christian High School SY 1978 –1982

Graduated with a Loyalty Award, received 11 major & 2 minor merits. Official delegate to the 1979 Boy Scout International Goodwill Jamboree held in Taipei.

PERSONAL

Born on January 16,1965. Fluent in English, Pilipino, Mandarin & Fookien. Loves traveling to explore new places, cultures, study consumer buying behaviors, new product ideas & monitoring international retail trade developments. Elected-PANAF Board of Trustees for 3 consecutive years, CY 2012 to 2015.

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