Laurie Litvak Granger

**** ***** ******** ******

Arlington, VA 22205

703-***-****

EXPERIENCE SUMMARY

I have over 30 years of experience in sports and event marketing, wellness and fitness. Since 2002 I have run my own business creating a community of women focused on healthy lifestyles, community and fitness. Most recently I was the Director of Marketing for a high end living and lifestyle destination

(Mosaic District.) My work history includes national event marketing, sales, operations, fundraising and event management.

EXPERIENCE

Laurie Granger Fitness (November 2002 – Present)

Business Owner

• Running 9 virtual classes weekly with up to 40+ individuals

• Private individual and small group trainer (January 2012 – Present) Fitness Instructor, Golds Gym

• Indoor Cycling and RPM® Instructor

• Body Pump® Instructor

• Body Flow® Instructor

• CXWorx® Instructor

• AFAA Certified

• CPR Certified

Volunteer Basketball Coach, Arlington County: Coached 12 seasons of recreational basketball for boys’ teams ages 7-13. Chaired and volunteered Tuckahoe –HB Woodlawn 5K (5 years); Family Fitness Day at Tuckahoe Elementary School (8 years); March Madness Teacher Basketball Tournament for the Catherine Blair Foundation (2 years).

Director of Marketing,

MtoM Consulting, Inc. (November 2019 – March 2020) Managed all events and marketing on behalf of Mosaic District in Merrifield, Virginia

• Responsible for operations, marketing, advertising, communication and retailer support

• Managed 2019 Christmas Tree Lighting, 2020 Polar Plunge as well as all operations and logistics for the 2020 Art Blooms at Mosaic Spring Festival (until Covid-19 cancelled the event.) Northern Virginia Marketing Coordinator, Arlington, VA Harris Teeter, Inc. (September 2004 – May 2005)

• Developed and implemented grassroots marketing campaigns to raise awareness of Harris Teeter’s financial support of Northern Virginia schools

• Worked with local schools and Harris Teeter vendors developing and implementing fundraising initiatives through in-store couponing, public relations and in-store promotions

• Acted as liaison between 200 schools, Harris Teeter store managers and National Corporate Marketing Department in order to communicate and implement consistent messaging, promotions and fundraising initiatives

The GEM Group Arlington, VA

Account Director February 1999 – June 2001

Implemented sales initiatives on behalf of the Women’s Tennis Association (WTA)

• Developed and implemented business, brand, marketing and sales plans on behalf of client

• Responsibilities included client liaison communication, brand development, research, development of marketing initiatives, sales pitches and program implementation

• Developed sponsorship research and proposal resulting in Nasdaq’s purchase of the Presenting Sponsorship of North American Tour

Created, sold and implemented cause-related marketing initiatives on behalf of the National World War II Memorial Fund-Raising Campaign.

• Raised over $3 million dollars in specific cause-related marketing campaigns and $10 million in media and marketing support.

• Developed and implemented marketing initiatives on behalf of Super 8 Motels, Inc., Philips Lighting, Tropicana, Radio Shack, Delta Airlines, National Football League, etc.

• Provided daily marketing and promotional consultation services to Executive Director of the National World War II Memorial Campaign

The GrangerGroup Arlington, VA

President April, 1998 – January 1999

Responsible for negotiating collegiate licenses for Qwest prepaid calling cards on behalf of E.James White Company Advertising Agency. Developed marketing extensions at the retail level to promote and increase sales of Qwest prepaid phone cards

Managed sales initiative for the National Council of the Aging’s Medicare and Medigap Health Service Awareness Campaign on behalf of Porter Novelli Public Relations Barksdale Ballard & Co. Vienna, VA

Vice President August 1996 - September 1997

Managed all personnel, marketing, logistics and budgets associated with Barksdale Ballard Special Events including Vintage Virginia, Vintage Ohio, The International Gold Cup and the solicitation and procurement of new business opportunities

Doubled sponsorships for two regional wine festivals, increasing revenue by 60% Responsible for the organization and development of 10-person staff. Created work plans and administrative tracking support of all systems to increase productivity and morale DelWilber & Associates McLean, VA

Vice President August 1994 - August 1996

Senior Project Director July 1993 - July 1994

Project Director July 1991 - July 1993

Consumer Marketing

Created, supervised, and managed Alka-Seltzer Plus’ five-year sponsorship of the National Hockey League at national and regional levels. Increased agency management fees by $120,000 through the creation and implementation of an aggressive marketing plan including retail promotions, public relations, advertising, and local team sponsorships Managed Office Depot's multi-million-dollar sponsorships of the United States Figure Skating Association, USA Volleyball, and Canadian Figure Skating including sponsorship negotiation, media purchasing, development and execution of retail promotional extensions, and event publicity. Developed and executed $700,000 national consumer promotion for ProSet in conjunction with the 75th Anniversary of the National Hockey League. Responsibilities included the development of event parameters and prize structure, negotiations with retail outlets, production of promotional materials, management of sweepstakes fulfillment and implementation of 22 events within a two-week period Developed and implemented additional corporate-sponsored events for IBM, 7UP, Upper Deck, Pro Set, and American Dairy Queen

Tournament Director, 1995 LPGA Fieldcrest Cannon Classic, Charlotte, North Carolina Marketing Director, 1994 Chrysler-Plymouth Tournament of Champions, 1994 GHP Heartland Classic Marketing Manager, 1993 Mazda LPGA Championship

• Responsible for managing staff of twelve and $1.8 million budget, including marketing, tournament operations, advertising, pro-am events, and cause-related marketing promotions

• Responsible for the sales and execution of marketing programs for Head, Le Coq Sportif, Cellular One, Ray Ban, Ram, and Square Two Golf, Subway, Head and Cort Furniture ProServ, Inc. Arlington, VA

Manager, Men's Tennis December 1990 - June 1991

Administrator, Golf Division September 1987 - December 1990 Created and developed a tennis camp and charity golf event for ProServ clients. Responsible for sponsorship sales and event implementation; including venue, budget, sponsorship packaging Developed and implemented marketing initiatives for Evian, Anheuser-Busch, and Merrill Lynch Responsible for marketing of PGA Tour Professionals and managing the Washington-based Juvenile Diabetes Challenge

EDUCATION

University of Delaware, 1987

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