Dona L. Smith Mount Laurel, NJ 856-***-****

adl7hp@r.postjobfree.com

https://www.linkedin.com/in/don-a-l-smith-357928b0/ Wedding Sales Specialist

Creative sales, events, and marketing specialist, driving growth by conducting all sales interactions with the highest level of professionalism and integrity.

Sales leader known for a motivational management style that leads to increased morale and increased revenue. Exceptionally skilled with the natural ability to build solid relationships forging loyalty across all business lines and external clients. Outstanding interpersonal and communication strengths leveraged to assist with marketing and administrative tasks including; social media marketing, venue promotions, and marketing campaigns. Effective lead generation; identify, qualify, and solicit new business to achieve revenue goals. Reputation for working with clients from start to finish in the planning of their events: weddings, bridal shows, and other events. Technical Expertise: Caterease, Microso Word, G-Suite, CRM (Zoho), Outlook, Concur, MARSHA, eBonus, Publisher, iMovie, Prezi, Excel, PowerPoint, WordPress, Adobe Photoshop, InDesign, Weebly.com, Remind.com, Google Docs,Facebook BLueprint and, Social Media platforms. Areas of Expertise

● Sales ● Customer Service

● Event Planning ● Lead Generation

● Marketing Campaigns ● Wedding Planning

Professional Experience

The Bradford Estate/Clarks Landing Yacht Club Delran Wedding Specialist, 2019-Present

Converted sales leads into tours, touring, and following up with the couples to book weddings. Led Sales & Marketing initiatives via lead generation with the use of platforms including but not limited to email, calls, texts, Weddingwire, The Knot, etc. Created contracts via Caterease So ware. Planning/Coordinating Weddings & Events from start to finish. Collected deposits, and managed financial records.

W Fort Lauderdale (Marriott Property), Fort Lauderdale, FL Executive Assistant, 05/2019-09/2019

Work directly with the General Manager and Executive Committee (Directors of Operations, Engineering, Finance, Welcome, Housekeeping, Sales & Catering, Food & Beverage) for category 6 luxury resort hotel and assist in daily tasks. Assist the sales/marketing and event/catering team with daily tasks related to each department. Manage General Managers schedule and email. Investigate and resolve guest issues escalated to the General Manager from Directors of Welcome (Front Desk) and Finance via fair compensation based on my judgement of the situation. Building rapport and enhancing guests stays with recognizing status, celebrations, milestones, etc. and sending special amenities as well as working directly with guests in problem solving their issues before, during and/or a er their stay. Order all office supplies for the Executive office. Create and distribute memos for anything affecting the hotel (fire alarm testing, construction noise, hurricanes, etc.). Reconcile Expenses. Answer and field all phone calls to the General Manager and/or resolve them on her behalf. DMC Facility Services, Cherry Hill, NJ

Operations Coordinator, 2018 - 2019

Assist field and operations managers in day-to-day coordination and management of operational activities. Create and manage project schedules, project lists, and vendor lists. Design training material and curriculum; adapt new strategies to increase efficiency and improve customer service; created operational procedures. Facilitate new hire orientation/ training.

● Developed and implemented new procedures to streamline tasks and improve efficiency- sped up production rates and generated more revenue.

● Promoted to management in 1st 6 months of being hired. Dona L. Smith Page 2

Enchanted Celebrations, West Creek, NJ

Sales & Marketing Manager/Operations Assistant, 2017 – 2018 Led sales initiatives for vendor booths at various events (bridal shows). Led and succeeded in all lead generation initiatives via email & phone calls including re-establishing cold leads. Successfully created Facebook ads for lead generation to target wedding clientele. Responsible for face of company via live chat for website visitors assisting in finding venues & scheduling meet/greet with sales team. Responsible for building relationships with local vendors. Lead HR initiatives in recruiting, interviewing, and new hire onboarding. Managed wedding staff and schedules. Worked in a dual role also leading administrative tasks as an Operations Assistant. Responsible for the maintenance of the CRM- ZOHO database. Coordinated wedding equipment pick/up & drop off schedules as well as prepared equipment for each wedding. Edited wedding photography albums.

● Met and exceeded all MQL (Marketing Qualified Leads) requirements and drove business to sales. Additional Experience:

Server/Hostess, Various Restaurants (while attending college)- NJ Maintained constant communication between management and all other employees to provide smooth operations in an extreme high volume environment for: Applebee’s, Chili’s Bar and Grill, and Bennigan’s. Hosted various banquets and special events. History of success maximizing profits by upselling food and beverage items. Scored 100% satisfactory on customer surveys. Won 1st place among staff members for best customer service. Education

Bachelor of Art in Communications- Public Relations - Montclair State University Associate of Art in Communication Journalism Public Relations - Cumberland Community College- Public Relations Division Award Recipient & 2x Leadership Award Winner

Volunteer Experience: PanHellenic Organizations Phi Sigma Sigma Kids in Need Foundation Make A Wish Foundation