BRANDON KALINSKE

B*C Marketing DEMAND GENERATION GROWTH STRATEGY

Results-driven marketing professional with 3+ years’ experience in building brands and driving sales growth through multichannel marketing programs. Growth-hacker mindset with a strong understanding of the buyer’s journey and using data to drive results. Respected leader of cross-functional teams, always stepping up to accept heightened levels of responsibility and accountability.

SKILLS & EXPERTISE

●Omni-channel Marketing

●Segmentation

●Strategy Implementation

●Campaign Management

●Digital Analytics & Reporting

●Salesforce/Hubspot

●Market Research

●Team Leadership

Content Marketing

WORK EXPERIENCE & CONTRIBUTIONS

Program Manager, Forrester Jul 2019-Present

●Scoped and developed content marketing programs (webinars, videos, podcasts, Q&A documents, virtual events) on behalf of clients to increase their brand awareness and demand generation.

●Used market research and public data to propose customized client solutions to meet their growth goals.

●Collected and analyzed account data to accelerate the sales pipeline, recommending key account activations and maximizing new revenue growth.

●Oversaw the delivery of client engagements across multiple accounts, delivering $1.7 million of managed revenue in 2020 and awarded top-performing PM designation in Q2 2020.

Communication Manager, Yosemite X (an early-stage blockchain payments company) Mar 2019-Jun 2019

Led the marketing strategy and execution plan for user and merchant growth.

●Built and managed social media advertising campaigns, optimizing flight times and bids for impressions and engagements.

●Conducted voice of the customer research to improve brand messaging, collecting and analyzing merchant feedback via interviews and surveys, and updating sales and marketing collateral.

●Developed product messaging and brand guidelines in partnership with Sales, coordinating brand placements and pickups with external public relations firm.

●Created and executed demand generation programs, growing the user base from 0 to 1,000 and acquiring 50 merchants.

●Managed all PR-related activities in partnership with an outside firm including earned placements, lead generation, executive interview coordination, and media training for senior leaders.

Associate, ICR (an investor relations firm) Aug 2018-Mar 2019

First growth hire in the San Francisco office.

●Developed messaging, pitched media, and secured coverage for startup Fiction Riot’s launch.

●Collaborated with Chief Marketing Officers across five clients of size, identifying opportunities for earned media placements and delivering brand mentions in multiple trade publications.

●Secured and monitored coverage around Panavision’s high-value transactional SPAC deal worth $622 million.

●Identified opportunities for new business, analyzing sales data from multiple sources, and creating actionable market insights reports for the sales team.

Public Relations Intern, FleishmanHillard Feb 2018-May 2018

Marketing Intern, Gazillion Entertainment May 2017-Sep 2017

Public Relations Intern, Double Forte Communication Agency Jan 2017-Mar 2017

EDUCATION

Bachelor of Arts in Communication & Political Science, University of Oregon

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