Product Marketing Consultant

ANDREAS SCHAUER

707-***-**** adl5si@r.postjobfree.com

EDUCATION

California State University, Fullerton Graduated Dec 2015 Baccalaureate Degree – Double-majored in Business Administration and Mechanical Engineering SKILLS

Thorough use of marketing and CRM tools, such as Salesforce, HubSpot, Hootsuite, and social media platforms

Effective knowledge of Microsoft Office and design software – Adobe Suite, Autodesk Suite, and SolidWorks PROFESSIONAL EXPERIENCE

The Mix Media Jan 2014 - Present

Product Marketing Consultant

Clientele base includes Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Maserati and Hublot

Negotiated and completed contracts for collaborations with various brands and key brand stakeholders

Developed creative vision for go-to market strategy and brand cohesiveness for focused customer acquisition

Created visually appealing content through Photography and Videography for increased engagement and growth

Managed 20+ Social Media profiles for brands across various industries, growing to 200K+ followers collectively

Managed public relations and serve as the point of contact for customers through various communication channels

Tracked and analyzed social media initiatives and posts with quantitative metrics and detail reports for growth Pulse Electronics May 2018 – Jan 2019

Western Regional Sales Manager – Power

Facilitated direct orders from Fortune 500 companies Apple, Amazon, Cisco, Google, Oracle and Tesla

Identified and executed new opportunities with existing and new customers through face to face meetings

Managed customer tracking using CRM database (Salesforce) including order entry

Quoted and processed RFQs for direct customers for 1M+ piece quantity orders including scheduling

Managed and conducted meetings with customers on direct and indirect fulfillment across the West Coast

Tracked primary customer purchasing channels – Direct, Manufacturer Representatives, and Distribution Arrow Electronics Jan 2017 – May 2018

Automotive Specialist - Account Development Representative II

Developed system architectures focused in LiDar/Autonomous, EV, Hybrid Drivetrain and Motorcycle Applications

Designed block diagrams using key suppliers in the automotive industry to develop base systems for quick adoption

Created both supplier and customer relationships using industry analysis and prospective future technology

Identified new emerging market segments where high growth potential and long-term sustainability exist

Researched and qualified new customer prospects across industries while maximizing high-return opportunities

Used new customer acquisition to increase sales growth using research and analysis of customer’s intended markets Factory eNova Mar 2014 – Jan 2017

Business Development Marketing Manager

Created strategic marketing plans, including social media and engagement for new product platforms

Obtained new industry partnerships and determined niche markets for proper market establishment

Developed complete sales plans to obtain new clientele within Factory Enova and to expand its product lines

Established and implemented strategies to successfully obtain and retain new clientele along through social media RESEARCH EXPERIENCE

Senior Design Project (Senior Design Engineer) Aug 2014 – May 2015

Designed and tested model in modeling and wind tunnel to increase down force and decrease coefficient of drag

Implemented designs of carbon fiber fairings and modular mounting, using pre-impregnated carbon fiber weave

Created Solid Works models and held cross-functional product development meetings for design modifications

Prototyped models using 3D printing, wet lay carbon fiber, and pre-impregnated carbon fiber in autoclaves Senior Design Project (Chief Executive Officer) Aug 2014 – May 2015

Principle in leading pitch to a panel of angel investors for funding of the modular design for superbike models

Outlined business plans and objectives for product launch and lead groups in presentations to investment groups

Defined cost analysis, profit margins, and go to market strategy for a sustainable business model and product

Lead cross functional meetings between engineering and business programs for seamless project understanding Design and Research (Computational Fluid Dynamics) Jan 2015 – May 2015

Used computational fluid dynamics (CFD) to predict fairing design performance on motorcycle applications

Analyzed various design specifications to reduce drag coefficients and increase downforce

Evaluated multiple design modifications using Autodesk CFD software and a low-speed wind tunnel

Studied the effect of cornering and the change in air flow during various lean angles to minimize coefficient of drag Formula SAE (Society of Automotive Engineers) – Business Manager Jan 2015 – May 2015

Implemented new cost reporting systems, designed a business presentation and served as the team spokesperson

Worked with eight individual team leads to organize parts, costs, and structures to maximize business objectives

Composed a go-to-market strategy and completed a business plan for a production-based Formula model

Designed cost reduction systems for minimizing material costs and maximizing strength to weight ratios LEADERSHIP EXPERIENCE

National Society of Black Engineers

2015 Convention Planning Committee Chair Mar 2014 – Nov 2014

Oversaw $4 million event budget and the overall, extended convention planning process

Developed vision, direction, and slogan for annual national convention of more than 10K global attendees

Managed a team of 40 engineers, not including elected officials, staff, contractors, sponsors, and stakeholders Region VI Finance Chair May 2013 – May 2014

Raised $75,000 for the fiscal budget and designed the Region VI (Western 13 states) corporate partnership packet

Was the first finance chair in five years to successfully record a positive budget and eliminate a $20,000 deficit

Represented a 1,000-member region to Fortune 500 corporate engineering partners across the West Coast Chapter President Aug 2012 – May 2014

Responsible for overseeing the organization within the campus and Southern California Zone scope

Acted as liaison between the regional and national boards, communicating organizational structure and resources

Created and established goals for the chapter, along with thorough planning for fundraising events ACTIVITIES

Society of Automotive Engineers Fall 2012 – May 2015

Entrepreneur Society Fall 2012 – May 2014

National Society of Black Engineers Fall 2011 – May 2014

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