Marketing Manager Greater
Resume:
PERSONAL PROFILE
MBA MARKETING
Fairleigh Dickinson University
Teaneck, New Jersey
EDUCATION
PROFESSIONAL EXPERIENCE
**** -
Present
CONTACT
Dynamic, solutions focused digital marketing manager with 15+ years of experience creating and driving marketing strategies. Proactive professional adept to work closely with teams and individuals to develop and launch campaign initiatives, increase product adoption, raise awareness, and monitor success. Notably known for the keen ability to envision future trends, reducing expenditures and strategically increase revenue and profit.
BACHELOR OF SCIENCE
Marquette University
Milwaukee, Wisconsin
PETER LYONS
SKILLS &
EXPERTISE
HALL
Digital Marketing Manager & Founder, Peter Lyons Hall LLC
Implemented multiple marketing strategies for businesses to increase proficiency and productivity for their teams while designing websites that establish clear objectives from each company and user-friendly navigation. Created and led content marketing and e-commerce programs that increased visibility, higher traffic and engagement by revising websites using Google compliant ingredients and appropriate, comprehensive meta tags and specific landing pages. Worked side by side with clients designing and initiating programs for their businesses through appointment booking, scheduling, online payments, SMS/email messaging, and guest relationship maintenance tools to create higher customer retention.
Selected Achievements:
Expanded the live event experience through careful integration of virtual technology, on-and-off-line initiatives; including ticketing, attendee interaction, video, program downloads, and event feedback.
Created and maintained over 50 social media accounts, including Facebook, Instagram, LinkedIn, Pinterest, SnapChat, Alignable, and more that engage customers and build brand interest.
Helped launch B2B and B2C electronic systems and components for aerospace and healthcare markets; battery storage product for homes in the B2C market; and luggage cart escalators for airports.
Created and grew community web directory that reached 3 million annual page views after 10 years.
DIGITAL BRAND STRATEGIST
& FOUNDER
Web Design & Strategy
Email Marketing Campaigns
Social Media Management
E-Commerce
SEO/SEM/PPC
1.
Digital Video Integration
2.
Content Creation Management
3.
Digital Presentations
4.
Client Retention Management
Lead Conversion
5.
Reputation Management
Technology
test
6.
Mac OS, WIN; Microsoft Office;
QuarkXPress; Adobe CS 2021 Google Advanced Analytics Certified; WordPress; Woo Commerce; HubSpot Certified; Visme Certified; Hootsuite MailChimp; Constant Contact; Survey Monkey; Facebook; Instagram; LinkedIn; Pinterest; YouTube; Vimeo; Skype; Zoom
ADDRESS
21 Feagles Road
Warwick,NY 10990
LinkedIn.com/in/PeterLyonsHall
PHONE / EMAIL
adl5n5@r.postjobfree.com
HOBBY &
INTERESTS
LinkedIn.com/in/PeterLyonsHall
PHONE / EMAIL
adl5n5@r.postjobfree.com
ADDRESS
21 Feagles Road
Warwick,NY 10990
CONTACT
PETER LYONS
HALL
Music and The Performing Arts
Sailing
Fly Fishing
Wines & Cooking
Co-Founder of The Black Dirt Feast, Pine Island, NY
St. Stephen the First Martyr Men’s Ecumenical Group
Co-Chair
Mid-Orange Advisory Committee and Chair of Records and Committee Reports
VOLUNTEER EXPERIENCE
1989-1990
1990-1998
Nordstrom Inc – Paramus, NJ
Sales Consultant/Corp Services Founder
Top Sales Associate nationally; created and launched Corporate Services Division.
McGraw-Hill, Inc – New York, NY
Director of Marketing, 1989-90
Supervised four staff members and introduced customized sales presentations using desktop publishing technology that shortened production time by 25% and enhanced sales force productivity by 20%.
2019 -
2020
Gannett Digital Media – Middletown, NY
Digital Marketing Manager/Senior Sales Engineer
Collaborated and engaged with sales representatives addressing the unique needs of a wide variety of client companies and their customers including website design, SEO/SEM, targeted digital display (including geo-fencing, audience attribute selection criteria), YouTube advertising, social media management and advertising on all major platforms including Perch and other leading edge tools, all leading to greater customer acquisition and retention.
Selected Achievement: Reduced production time by 30% for proposals in my tenure.
Partial Clients: Universal Studios Orlando (2017); ADI American Distributors LLC (2015-2021); McCann Health (2021); Hoffmann-LaRoche (2000-2001); Caterpillar Financial Services Corp/FCC Equipment Financing (2000-2005); McGraw-Hill/ENR Magazine (1995-1998); ING/FNC (1998); SecureWatch24 (2002-2004); Darrott Vermaport Manufacturing (2000-2001); Demarest Farms (2008-2021); Great Projects Film Co., Inc. (1998-1999); Associated Equipment Distributors (1996-1998); Volta Reserve Power (2016)
DIGITAL BRAND STRATEGIST
& FOUNDER
EEXPERIENCE CONTINUED
Contact this candidate