Barty A. Espino IV

Unit B-** Far East Asia Village, Marcos Highway, Antipolo City 1820

Unit 1-305 One Oasis Davao, Eco West Drive, Ecoland, Davao City 8000

Mobile: +63-917-**-***-**; LL: +632-****-****

Email: adl3gq@r.postjobfree.com

Objective: To secure a Senior Managerial or Executive level post in Sales, Business Development or General Operations.

PROFESSIONAL HIGHLIGHTS

25+ years’ Management experience in Operations, Sales, Marketing, E-Commerce, and Business Development in diverse fields

8 years’ experience in Pharmaceutical (Proprietary and OTC) Sales, Promotions and Territorial Management with multiple awards

10 years Senior Management experience in FMCG (F&B, snack items, dairy products, non-food & others)

10+ years’ Senior Management experience in Logistics/Distribution, Financial Services, Fintech, and Agribusiness

20+ years’ experience as Sales Trainor and Resource Speaker on various topics and modules

Extensive Business Development and General Operations Management experience in Domestic and Overseas business set-up and company start-up operations.

EDUCATION

May 2007 – June 2007

Asian Institute of Management (AIM)

126th Basic Management Program (BMP)

June 1977 – March 1982

Polytechnic University of the Philippines (PUP)

Bachelor of Science in Applied Economics

PERSONAL QUALITIES AND SKILLS

Strong work ethics; motivated and dedicated to getting the job done; works with a sense of urgency

Effective communication skills; verbally articulate and a good listener

Adaptable and flexible; can adapt to new ideas, situations, and challenges.

Possess an executive-level written and verbal presentation skills, as well as analytical, planning, and problem-solving skills

Very good interpersonal skills, with proven ability to interface with all organizational levels

Is agreeable to inter-regional or global travel

PROFESSIONAL EXPERIENCE

Freelance Consultant (Sales, Business Development, Sales Training and General Operations)

Freelance Consulting

2020 - present

Engaged with Owners/Key People of SME's, NGO’s, Government agencies, LGU’s, start-ups, established organizations and growing firms to provide solutions for day-to-day operational challenges in the areas of: Sales, Business Development, General Operations, Sales Training and Development, Distributor Management, Key Accounts Management, Partnerships and Alliances, FMCG Sales, Pharmaceutical Sales, Agri-business, Strategic Planning, Preparation of Business Plans and Soft Skills Training.

Head of Business Development, South East Asia

TRUEMONEY Philippines Inc. (FinTech)

2018 – 2019

On Consultancy basis; I managed the operations of the International Remittance business in terms of Channel Partnerships, Dealer/Partner Management, Commercial negotiations and Sales Training.

Responsible for developing prospective international remittance partners from Acquisition to On- boarding to Loyalty (AOL) for the Philippines and other TrueMoney (TMN) branches in South East Asia such as Thailand, Indonesia, Cambodia, Vietnam and Myanmar.

Identify opportunities to expand the international remittance business and assist in planning, developing and implementing strategies.

Develop and implement sales initiatives, strategies, and programs to capture potential clients plus effectively manage the sales cycle to include lead generation, prospecting, business development, and closing sales.

Achievements:

Established tie-ups and linkages with local Banks and local/international Remittance Companies to widen remittance Customer Base with all TMN regions.

Developed the AOL (Acquisition-Onboarding-Loyalty) Policy for On-Boarding of International and Domestic Partners for the TMN Regions

Conceptualized, developed and implemented, together with the Marketing Team, projects and activities to effectively promote the Remittance Business of the company.

Successfully conducted Sales Training sessions to the BD Teams who were instrumental in establishing 20,000+ TMN partner agents in the Philippines.

Successfully signed up Term Sheets and MOA with foreign partners such as Western Union, Remitly, World Remit, Transfast, NEC Money, SMA WorkersApp, Remitwisely etc.

Successfully signed up Term Sheets and MOA with domestic partners such as China Bank, Metrobank, LBP, DBP, BPI, PisoPay, Gemini Exchange, Cebuana Lhuillier, LBC, Bank of Commerce, etc.

Director for Operations

Black Cell Technology Ltd. and AGRI-Phil Corporation (Agri E-Commerce and Agri-Business)

2016 – 2018

Black Cell Technology Ltd. (BCTL) is a Filipino-owned company engaged in E-Commerce, IT, website and application development.

I led and managed the overall operations of the business which included Global Sales, Marketing, Business Development, Admin/HR/Finance/Accounting, Sales Operations, Sales/CSR Training, Logistics and Distribution and Partnerships and Alliances.

BCTL has conceptualized and developed mobile apps such as KROPS (agricultural e-marketing), KROPS Wallet and MyTrak (online logistics). The KROPS mobile app is an E-Commerce platform for all agricultural products.

Seconded to AGRI Phil Corp. (APC) as National Sales Manager; APC is an agri-business entity positioned as a one-stop-shop of agricultural inputs from feeds to agrochemical products. The role was to improve and development its sales, marketing, distribution and franchising efforts.

Achievements:

Spearheaded the start-up operations of the business, developed and implemented key policies and guidelines, conducted hiring, on-boarding and training of key personnel and improved overall operational efficiencies.

Initiated and developed extensive connections and relationships within the Department of Agriculture (DA) Main Offices down to the Regional Directors, Provincial/City/Municipal Agriculturists and Farmers Cooperatives and Associations.

Developed and implemented sales and marketing strategies, expand the existing market and establish new market to maximize sales opportunities. Coordinated with HRAP to bridge their members to direct producers.

Successfully conducted Sales Training sessions and other lectures to the BD Team who were instrumental in increasing the KROPS subscriber base from 300 to 8,000+ in less than 1 year and increased daily online transactions from P30,000 to P5M.

Conducted presentations in the franchising of AGRI Phil Stores to potential investors and entrepreneurs.

Conceptualized and developed, with the Tech Team, ancillary mobile apps such as KROPS Loan Assistance Program KLAP (online micro-lending) and KROPS Family-Insure (online micro-insurance) which is aimed to the Users of the app.

Conducted regular Product Presentations on the KROPS Mobile App to Farmers Groups nationwide as well as to the Officers and Members of the Department of Agriculture (DA) and Department of Information, Communication and Technology (DICT).

Established MOU’s with the Department of Agriculture – Agriculture Training Institute (DA-ATI) and the Department of Information and Communications Technology (DICT).

July 25, 2018; successfully organized and conducted the 1st Sino-Phil Agriculture Cooperation Forum 2018 participated by Chinese dignitaries, Davao City LGU Officials and Government Officials as well as Heads of the different Farm Cooperatives and Farm Associations in Davao City.

Developed, formalized and implemented the Sales Training Program (STP) of the company.

Vice President Operations Middle East

LBC Express LLC (Logistics, Courier, and International Remittance)

2012 – 2015

Tasked to lead and manage the overall operations of all the LBC Branches in KSA, UAE, Kuwait, Bahrain, and Qatar.

Direct reports include 2 Country Managers and 1 Regional Marketing Manager: total headcount of 150 personnel in the Middle East including Customer Service Teams.

Provide direction and guidance to the operational activities of the region with the objective of maximizing growth and profitability for the key businesses of sea cargo, air cargo and international money remittance.

As a Senior Executive in Operations, my major role and responsibilities include:

Overseeing daily business operations; Developing and implementing growth strategies.

Hiring/Firing employees; Evaluating performance/productivity; Generating reports & conducting presentations. Training low-level managers and staff; Creating and managing budgets.

Regular meeting with Finance/Accounting Heads to analyze accounting/financial data.

Researching and identifying growth opportunities. Closely coordinate with the Audit Team to conduct audit process.

Achievements:

Designed the concept for the carton box rack and red plastic drum container which was implemented as a worldwide design for all LBC Branches, in 25 countries outside of the Phils.

Conceptualized the marketing and promotion of LBC services via the PDOS Centers in the Phils., as well as established linkages and tie-ups with different PDOS centers for the LBC-PDOS Program.

Established high-level contacts and connections in the GCC with the goal to partner with prominent names and businesses in the Gulf.

Grew the Middle East business by an average of 25% year-on-year.

Established tie-ups and partnership with Remittance Companies and Consolidators to improve the International Remittance business.

Set up and establish the operating branches for Jeddah, Al Khobar and Jubail in KSA, UAE, Bahrain, and Qatar.

Awarded the HARI International Awards for Top Sales Performance for the UAE area for FY2013, besting 24 other countries.

Regional Operations Manager NCR

P. J. Lhuillier Inc. (Cebuana Lhuillier, Financial Services)

2005 – 2011

The role is of a General Manager tasked to lead and manage the business, personnel, and overall operations of the region effectively and efficiently.

Managed the business of Mega Manila which was composed of more than 300 branches and directly in charge of operations for 7 Area Operations Managers, office staff and over 600 branch personnel.

Managed a business portfolio of PHP 7-8 billion per year which encompasses financial services as pawning, e-payments, domestic/international remittances, micro-insurance, micro-financing, and micro-lending.

Achievements:

Conceptualize and develop policies and guidelines to improve operational efficiencies.

Member of the Crisis Management and Communications Committee (CMCC) tasked to apply strategies designed to help the company deal with sudden and significant negative events.

A Certified Kaizen Practitioner and a Six Sigma – White belt.

Assisted in the development and implementation of Fintech products such as domestic and international remittance, e-payment services, micro-insurance, micro-loans, and micro-financing.

Improved micro-insurance sales by more than 25% year-on-year.

Grew pawnshop performance annually by an average of 25% by introducing new promo initiatives, forging effective strategic alliances, implementing innovative sales techniques and OTG activities.

Grew the domestic and international remittance business by an average 25% per annum.

Was awarded Consistent Sales Performer (Micro-Insurance) in 2009 for being in the Top 3 Sales Performing Region for the years 2006, 2007 and 2008.

National Sales Manager

Pilipino Cable Corporation (SKY Cable TV/Telecom/Internet)

1999 – 2005

As NSM, the key role is to manage the national sales operations of the company.

A major task was to establish an understanding of key business development opportunities and the overall potential impact on current and future products/service offerings to SKY Cable and SUN Cable TV subscribers.

Achievements:

Conceptualized and developed policies and guidelines regarding sales commission schemes/structures and working relationship with third party agencies.

Initiated and implemented the use of sales executives from third party agencies to augment the selling efforts which contributed almost 20% to national sales and reducing staff turn-over from 70% to 40%

Initiated and implemented the National Dealership Program (NDP) to tap non-traditional outlets as satellite sales centers which contributed almost 10% to national sales.

Core Project Leader for the bundled service of cable TV, cable internet and telephony system for PCC, Bayantel and Zipidee Cable Internet.

Developed, formalized, authored, and implemented the Sales Training Program (STP) and Sales Training Manual of the company.

National Sales and Marketing Manager

Drysdale Products Inc. (FMCG)

1996 – 1999

The role is to lead and manage the national sales operations and coordinate sales plans and programs with local and foreign Principals/Business Partners.

Evaluate existing and potential partner products/principals and determine most logical points of integration. Improve and develop the sales operations systems and conduct sales training seminars and workshops.

Achievements:

Developed and implemented the National Distributorship Program (NDP) from start-up to training and management, which contributed almost 30% to the national sales figures.

Initiated and implemented the conversion of the ex-truck (van) sales operations to booked sales operations which reduced overhead costs by 20%

Initiated/implemented plans to grant incentives to salesmen on collected sales which resulted in almost 20% improvement on total collections.

Conceptualized and organized the Institutional Accounts Group whose task includes the development of non-traditional sales distribution channels such as schools, restaurants, hotels, airlines, and recreational facilities which contributed almost 10% to national sales.

Developed, formalized, and implemented the Sales Training Program (STP) of the company.

Regional Sales Manager and Sales Training Manager

Consolidated Foods Corporation (FMCG)

1994 – 1996

CFC-URC (Gokongwei Group) is the largest snack food manufacturer and was the 2nd largest ice cream manufacturer in the country.

As RSM, the role was to supervise, monitor and control the sales operations of 3 Unit Managers and 18 ex-truck Salesmen for GMA and 12 Section Managers for North Luzon and South Luzon Regions.

Achievements:

Developed, implemented, and managed the National Distributorship Program (NDP) for provincial sales operations thereby increasing business by 15% for the region.

Initiated and implemented plans to reduce bad debts by 10% and improve Accounts Receivable status

A Core Sales Trainor of the Corporate Training Department in a concurrent position

Hand-picked as a member and resource person of the Corporate Training Group in conceptualizing, developing, and implementing the first formal Sales Training Program (STP) of the company

Co-authored the first CFC Dairy Products Division Sales Manual, which contains significant information and guidelines related to sales operations, procedures, strategies, and planning, among others.

As Sales Trainor, I conducted Sales Training Sessions for new and old sales personnel as well as nationwide recruitment and interview of sales applicants.

Conducted and Facilitated training sessions on selling skills, procedures, and effective sales tools utilization.

Branch Manager

Ahmad A. Abed Trading LLC (FMCG), Saudi Arabia

1991 – 1993

The company is one of the leading Fast-Moving Consumer Goods (FMCG) distributors in Saudi Arabia.

My role was to lead and manage the overall operations of the branch such as sales, finance, administration, warehousing, and staff house supervision.

Direct reports of branch personnel consisting of 10 Salesmen, 1 Branch Accountant, 1 Warehouse Supervisor, 3 Warehouse helpers and 2 truck drivers.

Achievements:

Improve and develop the over-all operations of the branch through implementation of new procedures and concepts thereby growing the business at an average of 25% per year.

Developed and implemented the New Employee Onboarding (NEO) Program, Sales Training Program (STP) and Sales Training Manual (STM).

Products distributed were vegetable and corn cooking oil, butter, margarine, instant yeast, jams, jellies, chocolate blocks, baking ingredients/implements and other food items.

Territory Manager

A. H. Robins (Phils.) Co., Inc. (Pharmaceuticals)

1982 – 1990

The company was the leading cough and colds preparations house in the country during the period.

The role was to promote and sell pharmaceutical products through efficient and effective territorial management.

Plan, organize and execute product presentation to physicians and pharmacists regarding the therapeutic use of the product, mode of action, features, and benefits.

Constantly endeavor to improve product knowledge, disease knowledge and selling skills at company standards to deliver appropriate information to physicians effectively and professionally.

Multi-awarded in the field of Sales Performance and Detailing Contests

Products marketed and distributed (Robitussin, Loviscol, Dimetapp, Robamox, Pyrobin-H, Lovicin, Allbee-C, Gerigoa, etc.)

PERSONAL INFORMATION

Complete Name: Barty-Genaro-Fidel Amparo Espino IV Gender: Male

Civil Status: Married Wife: Ma. Theresa M. Espino

Language/Dialect: proficient in Tagalog, English and Visayan

Civil Service Eligibility: Professional Level (1985)

VOLUNTEER EXPERIENCE

From 2012 to 2015, I spearheaded and conducted relief operations and feeding missions to distressed and maltreated OFWs in the Philippine Embassy safe houses in the Middle East GCC Countries.

From 2000 to 2011, as Cluster Head of the Medical Mission Program for Couple For Christ, we conducted several Medical Missions in the Rizal Province serving more than 5,000 indigent people.

From 2000 to 2011, we helped build and construct several houses and water system for recipients of the Gawad Kalinga (GK) Housing Project in Prayer Mountain, Antipolo.

From 1995 to 2011, I did volunteer work in relief operations under the Couples for Christ (CFC) Outreach Ministry

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