FAITH MORRIS, APR

MEMPHIS, TN +1-312-***-**** adl32s@r.postjobfree.com

EXECUTIVE LEADER + BRAND STRATEGIST + CHANGE ADVOCATE + STORYTELLER + PRODUCER EXPERIENCED MARKETING EXECUTIVE who invigorates established brands, builds new brands and employs revenue strategies to drive growth. SKILLED COMMUNICATOR who excels in messaging, storytelling, innovative campaigns and programming, captivating signature events, organizational positioning and averting reputational risks.

EFFECTIVE RELATIONSHIP STRATEGIST skilled in building high-performance teams, working cross-functionally with departments, acquiring influencer partnerships and achieving high-level media engagement. Thought partner. EFFECTIVE SIGNATURE STRENGTHS

Visionary Leadership, Big Picture Thinking, Revenue Generation & Growth, Global Marketing Communications, Branding & Messaging, Programming, Reputation Management, Event Production, Influencer Relations PROFESSIONAL EXPERIENCE

NATIONAL CIVIL RIGHTS MUSEUM (NCRM) MEMPHIS, TN AUG 2013 TO PRESENT CHIEF MARKETING & EXTERNAL AFFAIRS OFFICER

Chief strategist guiding NCRM’s global marketing, brand storytelling, equity programming, reputation, and distinctive positioning. Public Face/Spokesperson.

• Provide strategic framework and input for the museum’s operational strategic plans. Provide leadership implementation for achieving short- & long-term goals.

• Helped establish Unpacking Racism for Action, NCRM’s cohort dialogue series that delves into equity, equality, racism, prejudice and justice.

• Produce equity programming and awareness around prevailing issues of poverty, justice, jobs, quality education, and fair housing.

• Develop and motivate high performance teams (Marketing Communications, Retail, Group Sales, Unique Spaces) guiding them to strategic thinking, results- driven execution and measurement.

• Daily development & distribution (paid and editorial) of social media campaigns utilizing Facebook for postings and Facebook Live for virtual programming.

• Position NCRM for future guiding strategies to distinguish from other civil rights and history museums. Placed emphasis on NCRM’s unique qualities with promotional campaigns that resonate with diverse, intergenerational audiences from history buffs, educators/students, families, millennials to first-time museum goers. Developed distinctive branding campaigns – “This Is the Greatest Civil Rights Story Ever Told,” “Power of Place,” “New Public Square” - to position the NCRM as a continued catalyst for social change while invoking a transformational experience, highlighting the place where history happened, Dr. King’s assassination and legacy, and relevance to historic and prevailing issues.

• Contribute to NCRM’s fundraising for key programming, events and initiatives. Secured $600K+(2020) in funding to support Annual Fund, digital platforms, programming, museum operations and technology.

• Ongoing collaboration and relationship-building with legislators on civil rights-related policy issues including public forums, legislative meetings and museum visit/tours to stay aligned with mission-related concerns and opportunities.

• Employing NCRM international awareness strategies via engagement with European, Australian, African and Asian hosting journalists for fam trips, media pitches, interviews, distribution of electronic press kits. Ongoing distribution of NCRM Travel Guides in English, French & Dutch languages.

• In response to NCRM’s COVID-related closings, developed and utilized a virtual programming strategy to continue programming and events. Achieved increased programming attendance 239% with expanded audience reach, website & social media traffic, online museum donations and online retail sales. 122,000 attendees for 13 virtual programs (April 2020 – April 2021) vs 36,000 in-person attendance for the same or similar events.

• Pre-COVID, achieved record growth in retail sales as a direct result of rebranding, promotions via social/digital media and new inventory reflecting historic and contemporary civil rights issues. Began directing retail in 2015 with sales increasing 33% (from $1.50M in 2016 to $2M in 2019). During COVID, pushed webstore sales through social and digital marketing promotions resulting in 97% increase in sales 2020 over 2019.

• Aligned NCRM storytelling with current issues and cultivation of media partnerships for broader museum coverage resulting in billions in audience reach and 30% increase in museum attendance (Pre-COVID from 251,488 in 2015 to 326,511 in 2019).

• Executive lead for the MLK50 commemoration, the 50th anniversary of Dr. Martin Luther King’s assassination, which engaged 2500 community, organizational, corporate and civic partners, 1000+ events and 400 bell-tolling sites throughout the US and internationally. On NCRM’s campus were 31,000 attendees, 507 volunteers, 110 media outlets, live TV simulcasts, social and digital media streaming reaching (including 10 international markets); garnered 5.6 billion audience reach in media coverage.

• Managing Director/Producer for the Freedom Award, signature fundraiser that pays tribute to outstanding national and international changemakers for their significant contributions to civil and human rights.

• Manage NBA partnerships/collaborations: NBA Cares, NBA Voices, NBA Civil Rights/MLK Day games, NBA/NCRM exposure on TV networks (ESPN, NBC, TNT, FOX), engagement with 20+ NBA teams, Civil Rights practice jersey benefitting NCRM. Manage Memphis Grizzlies partnership including NCRM promos at games, NCRM Sports Legacy Awards, Intersection of Race & Sports forum, other programming; development of NCRM/civil rights uniform.

• Created “Catalyst for Change,” a series of civil rights changemakers to offer diverse perspectives on issues of civil and human rights.

• Created the “#ImagineAnAmerica” digital platform exploring prevailing historic and contemporary civil rights issues by providing resources, information, stats, testimonials and engagement.

• Developed NCRM website to serve as a comprehensive marketing and growth tool that reflects NCRM’s civil rights storytelling and transformative experience, promotes museum awareness & engagement, serves as portal for virtual programming, encourages/facilitates online ticketing and giving.

• Devised strategic framework for the 2014 Grand Reopening Celebration for NCRM’s most significant renovation. Garnered awareness, participation and global media coverage. Directed grand reopening events resulting in 10,000 event attendees. Faith Morris Page 2 of 2

MERGE CONSUMER MARKETING, INC. CHICAGO, IL MAY 2005 TO AUG 2013 CEO/CHIEF STRATEGIST

Principal of a marketing communications agency that specialized in branding, strategic planning, public relations, creative services, media planning & buying, sales and acquisition. Clients included TV One, ExxonMobil, Visit Orlando, Cambridge Beaches Resort & Spa, McDonald’s and Salvation Army.

• For TV One, led the marketing launch for creating break-through strategic campaigns including “I See Black People” to establish the new TV network representing the Black experience and entertainment. Within two years, increased TV One programming from non-ratings status to “National Top 25 rating among African American Adults” and grew the audience. Garnered awareness, and boosted new market network acquisition, ratings and tune- in. Served as consulting producer for TV One Specials. Led marketing effort for TV One’s successful growth from 2.2 million at launch to 63 million subscribers within 7 years.

• For ExxonMobil, served as multi-cultural marketing strategist, created and/or enhanced influencer partnerships, provided crisis management and strategic direction for public affairs and policy initiatives, strategist for ExxonMobil retailer marketing (dealers & distributers), managed Black Employee Network programming, and executed more than 200 events and sponsorships.

• Developed marketing strategies to build Orlando/Orange County tourism among the Black consumer market. Attracted and/or kept high profile Black events including Tom Joyner Black Family Reunion & Black Enterprise Women of Power Summit. Created Orlando Revealed that brought Disney characters, Florida attractions, cuisine, and incentives to Washington DC. BURRELL COMMUNICATIONS CHICAGO, IL DEC 1990 TO DEC 2003 SENIOR VICE PRESIDENT/GENERAL MANAGER, PUBLIC RELATIONS & EXPERIENTIAL MARKETING Internationally recognized full-service marketing and communications agency. Roles during 12-year tenure: Account Manager, Vice President and Senior Vice President/General Manager.

• Directed teams of public relations, promotions and event marketing professionals. Managed multi-million-dollar budget, division P & L, 30 full- time employees; managed staff training and development, new account acquisition, strategic development, senior client relations and counsel. Conducted media training, led program development and crisis management.

• Managed account groups for McDonald’s, ExxonMobil, Procter & Gamble, Kellogg’s, Sears, Coca Cola, Verizon, HBO, Art Institute of Chicago and Illinois Lottery. Increased overall division revenues by 250%, from 1998-2003. Also established the agency’s engagement marketing division focused on event production, event marketing, street team marketing and promotions. PRESIDENT FG MORRIS COMMUNICATIONS CHICAGO, IL WORLDWIDE MARKETING COMMUNICATIONS MANAGER HOLIDAY INNS, INC. MEMPHIS, TN VARIOUS ROLES: NEWS ANCHOR, NEWS DIRECTOR, PUBLIC AFFAIRS DIRECTOR, PROMOTIONS DIRECTOR WHBQ RADIO MEMPHIS, TN EDUCATION & CERTIFICATIONS

BACHELOR OF ARTS IN ENGLISH University of Memphis, Memphis, TN PUBLIC RELATIONS ACCREDITATION (APR) Public Relations Society of America, New York, NY EXECUTIVE LEADERSHIP TRAINING Tuck School of Business at Dartmouth College, Hanover, NH RECOGNITION

Hall of Fame (2021), Smart Women Magazine; Visionary (2020), Smart Women Magazine; Harriet Tubman Living Legends Award (2020), TN State Rep. Barbara Cooper; Top Women in PR (2019), PR News; The ii100 magazine’s Top 100 Interesting and Influential Individuals (2017); 70th Annual NAACP TN State Convention’s Bridge of Honor Award (2016); Tri-State Defender’s Salute to Women of Excellence (2016); Top Women Executives in Marketing and Advertising (2013), Black Enterprise Magazine; 100 Advertising and Marketing Executives (2011), Black Enterprise Magazine; nominated for Fortune Magazine’s Most Powerful Women Entrepreneurs (2011); Top Blacks in the Ad World (2011), The Root PUBLICATIONS

“The Story of a People”- Portrayed excellence/distinction of National Civil Rights Museum (2014)

“The Poverty Report”- State of poverty in U.S, Memphis after MLK’s assassination (2018)

“The Compendium” - Compilation of essays by MLK50 scholars on MLK’s legacy and impact (2018)

“Special Impact Report” - Highlighted Museum’s social justice and educational impact (2019)

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