Kevin Williams

California Phone: 757-***-**** adl2mc@r.postjobfree.com

Digital Media, Marketing & Advertising Professional Eclectic and multifaceted marketing/advertising professional with 11 years of experience managing digital campaigns, social media, client engagement, and budgeted accounts. I’ve overseen campaigns while navigating management systems, used marketing & ad strategy and acted as liaison for multiple stakeholders. I’m guaranteed to bring value and insight to your team. Skills, & Software/Media Competency

Ad Platform: Ad Manager 360 / DFP & DFA, Google, Facebook/Instagram, Twitter, LinkedIn, Analytic Tools: Salesforce DMP/Krux, YieldEx, Moat, ComScore, Adobe Marketing Cloud, Google CRM & Project Management: Salesforce, Basecamp, Slack, Asana, Monday Other: Mailchimp, LiveIntent, Eventbrite, CloudSense, Hootesuite Professional History

Paid Marketing Campaign Manager, December 2020 – Present Audacity Health San Diego, CA (Remote)

• Manage end-to-end paid media campaigns (such as paid search, display, and paid social) including keyword & SEO analysis, campaign strategy, and ad copy creation.

• Provide reporting deliverables that inform ongoing optimizations and strategy.

• Ensure campaigns utilize best Paid Search/Paid Social/Google Display guidelines

• Proactively optimize, enhance, and improve campaigns towards client/campaign KPIs using performance tools from ad platforms to web analytics tools like Google

• Collaborate with cross-functional teams to plan, implement, and improve account performance aligned with client goals and initiatives

• Proactively manage relationships with platform representatives

• Participate in, or lead, client meetings presenting reporting and strategies to clients and prospects adjusting based on client audience level of knowledge. Paid Marketing Campaign Manager, June 2020 – November 2020 Aids Healthcare Foundation (Yes On 21 Campaign) Los Angeles, CA

· Managing paid media/marketing including implementing, optimizing, and reporting.

· Manage Facebook/Instagram, Google/YouTube advertising including ad manager accounts and social account management including post, pages, profiles.

· Track social/video advertising conversions, plays and views, and engagement against goals.

· Develop social media campaigns supporting KPIs and goals.

· Evaluate and create brand and messaging including copywriting and web SEO strategy.

· Google Ads management including Search, Display, Video, and Discovery.

· Use analytics to refine strategies to proactively optimize marketing campaigns on an ongoing basis to maximize impact and results.

· Marketing research including SEO/SEM, keywords, competitor and opposition messaging, social engagement, hashtags, etc...

· Assessing campaign needs and implementation including KPIs, reporting, tags, etc…

· Develop audience segments based on target markets and profiles

· Liaison across departments including creative design, political campaign organizers (client). Performance Marketing & Paid Media Manager, September 2019 – June 2020 Giant Propeller Los Angeles, CA

· Managing campaign marketing and paid media processes.

· Utilize Google, Facebook and Instagram ad serving.

· Assessing campaign needs and implementation including KPIs, reporting, etc...

· Plan, develop, and implement comprehensive strategies for company brands.

· Conduct thorough brand and website audits, understanding client key values, products, brand aesthetic, and identify opportunities to create successes.

· Compile daily, weekly, monthly, and lifetime reports with key performance metrics.

· Preparing ad schedules and timelines for client onboarding, campaigns and optimizations.

· Develop and collaborate to create ad creative strategies including copy, images, etc...

· Ensure brand, message, and ad quality across ad platforms.

· Create and implement campaign A/B test to identify optimal campaign settings Digital Campaign Manager, May 2013 – August 2019

AARP Washington, DC

· Actively manage media campaign lifecycle including planning, asset delivery, launch, optimizations, reporting, client services, and general communications.

· Understanding client ad goals and KPIs (clicks, sales, traffic and brand/awareness).

· Strategizing ad campaign products based on client needs such as Brand Lifts, Programmatic Buys, Email & newsletter campaigns, and Social Media engagement.

· Reporting and analysis, including the use of 3rd Party systems to track performance and advise on optimizations and growth opportunities.

· Liaison for multiple groups across AARP clients/agencies including Sales Reps, Sales management, Marketing Managers, Ad Operations & Trafficking, and more.

· Having up-to-date knowledge of site changes and new opportunities allowing for relevant positive changes to increase campaign success.

· Managing budgets ranging from $10k per month up to near $1mm through the year. Education

B.S. Creative Advertising, Virginia Commonwealth University References

(Available Upon Request)