Resume

Sign in

Cbse Marketing

Location:
Chennai, Tamil Nadu, India
Salary:
Negotiable
Posted:
April 29, 2021

Contact this candidate

Resume:

CURRICULUM VITAE OF G.CHANDRASEKARAN

Academic Background

Graduate in B.A. Corporate Secretary ship, New College, Chennai (1987- 90)

Masters Program in Business Administration M.B.A.

(Marketing Management) (1993 - 1995) A.M.Jain Institute of Management, Chennai, India.

PERSONAL BACKGROUND

Name : G.CHANDRASEKARAN

Father’s Name : N.Ganesan

Marital Status : Married

Address for Communication : NO: 118/4, Madhura Flats

Anna Nagar West Extension,

Chennai - 600 101

Contact No. : 893-***-****

YEARS OF EXPERIENCE : 26 years.

E-Mail : adl1wh@r.postjobfree.com

SKILL SETS & EXPERTISE:

1. Business Development –, Academic Education, Training, Talent Acquisition & Management

Direct Marketing - Academic Education/ Counselling

Trainer : Soft skill / Teachers Training & Work shop/Company Staff Training / Handled Workshop & Training at Various schools.

Staffing Resource Recruitment

Franchise & Channel Partner Network Development & Support.

2. Business Strategy Creation

3. Vendor Management & Procurement

4. Mentoring To Employees On–

Performance Review & Monitor Scaling Level

Skills & Attitude Development

Training on Sales

5. Corporate Communications.

6. Event Management & Promotions.

7. Career Guidance/Counseling & Soft Skill Training/Teachers Training/Workshop

8. Having strong communication and presentation skill

9. Operations.

CAREER ACHIEVEMENTS

JOB PROFILE

PROFESSIONAL EXPERIENCE:

Current : 360 DEGREE ECS LTD

Industry : HUMAN RESOURCE - CONSULTING

Period : OCT-2020 - TO TILL DATE

Designation : EXECUTIVE VICE PRESIDENT

KRA

1. Partnering with CEO, C-Level Executives & HR Leaders for HR Strategy Creation & Execution for Client Organization

2. To Lead Skill Development & Corporate Training Programs at India

3. Trusted Advisor to Client Organizations & drive the HR Systems, Processes & Policies including Talent Acquisition, Competency Assessment, Performance Management, Employee Engagement, Learning & Development & Attrition Management

4. Develop Client Organizations as Employer of Choice by continuously Bench-marking & creating Industry Best Practices

5. Establishing HR Plans and Strategy for Client Organizations in sync with the Business Plans & Corporate Direction

6. Building a Customer Centric Talent Powered Culture of Achievement, Excellence, Learning Environment and Vibrancy for Client Organizations

7. To support Client Organizations with effective Talent Acquisition & Talent Development Solutions

8. To Acquire Top Talent for Client Organizations as per the 5 Years Business Plan

9. To work closely with Client Organizations for identifying Training & Developmental Needs of the Associates

a) Talent Acquisition: Closing of Job Positions

b) Execution of HR Consulting Projects:

c) Learning & Development Solutions / Corporate Training Delivery / Lead Instructor - Skill Development Programs

d) Consulting for Business Management (PGDM, MBA, BBA etc.) + Other Professional Institutes (B Tech etc.):

Student Admissions through Counseling – (BBA, MBA/ PGDM Programs etc.)

Final Placements of PGDM, MBA, BBA & B Tech Students

e) Business Development:

Referring New Clients

· Referring New Clients – Business Consulting, Event Management, Marketing Services, Digital Marketing, IT Consulting, BPR, Learning & Development / Corporate Trainings, Market Research & HR Consulting Projects Psychometric Tools, Assessment Centers etc.

Acquiring New Academic Institutes (including Business Schools)

CAREER ACHIEVEMENTS

JOB PROFILE

PROFESSIONAL EXPERIENCE:

Current :MACMILLAN PUBLISHERS INDIA PVT.LTD.

Industry : PUBLISHING – EDUCATION SEGMENT

Period : AUGUST’2019 - TO TILL DATE

Designation : EDUCATION PRODUCT MANAGER

KRA – Responsible for Tamil Nadu & Kerala

Marketing & Promotional Activities

Product Demo/Presentations/ Teachers Training & Workshop on Generic Topic

Supporting the entire sales team of Tamilnadu.

Identifying the new Resource person and coordination

JOB PROFILE

PROFESSIONAL EXPERIENCE:

Current : NEXRISE PUBLICATIONS PVT. LTD

Industry : PUBLISHING – EDUCATION SEGMENT

Period : JAN ’2017 - TO AUGUST’2019

Designation : SENIOR PRODUCT MANAGER

KRA – Responsible for the entire Southern Region – TN/AP/TELENGANA/

Business Revenue Generation from the School segment.

Placing of our books in the schools from KG to Eighth standard caters to the board of

Matric/CBSE/ICSE

Handled the team of 50 team members of down line

Other responsible for the school presentations like Promotional/Orientation/Teachers

Training /Workshop.

JOB PROFILE

PROFESSIONAL EXPERIENCE:

Current : FINATEL TECHNOLOGIES PVT. LTD

Period : JAN ’2015 TO JUNE’2016

Designation : MANAGER – BUSINESS DEVELOPMENT

Business Development - Talent Acquisition / Staffing & Recruitment

Making proper study of the requirement and understand the exact need from the client.

Staffing Outsource

Contract to Hire / Contract / Direct – Hire

Involved in the complete Human Resource Process initially.

Involved in Review of the resources performance with the team and company culture

Involved in Review of the candidates technical competency

Received award for the best performance and good corporate relationship.

JOB PROFILE

PROFESSIONAL EXPERIENCE:

Company / Experience : WLCI ( WIGAN & LEIGH COLLEGE)

Period : JUNE ’2011 TO MARCH’2013

Designation : CAMPUS DIRECTOR

WLCI is one of the top B-School in India which has widely spread to 20 campuses across India.

We are basically into academics offering Management studies of full time and part time program streamlined into various divisions like, Marketing, Human Resource, Finance, Fashion & Graphic Designing and Mass Media Communication.

RESPONSIBLE IN BUSINESS DEVELOPMENT OF ACADEMIC ADMISSIONS, PLACEMENTS, MAINTAINING QUALITY EXCELLENCE, ACADEMICS AND OTHER OPERATIONS.

CAMPUS MANAGEMENT

Responsible for the campus related activities in the Region.

Carried out new projects like introduction of new module courses to attract well in the students and corporate professional segment.

Before we begin of new project, detailed study would be carried out in Project Integration, Scope, Time frame and cost effective as well market analysis and research.

Ensure the smooth operation of the campus, within targeted time, productivity and costs.

Review and approve on a monthly basis expenses budgets for the campus.

We do generate profits from the centres through proper planning and forecasting things.

Responsible for all student related issues of the campus and would be resolved.

We follow the practice of daily, weekly and monthly reports of the Campus.

BUSINESS DEVELOPMENT – ACADEMIC ADMISSIONS:

Here the major responsibilities are to monitor and co-ordinate with the sales team

Handling separate counseling team to give the best career guidance and neat counseling session to all the enquiries.

Responsible for targets of the campus towards admissions.

To motivate the whole team as and when required and keep them intact.

Have to gain confidence and ensure co-operation from the campus.

RESPONSIBLE IN ACADEMICS & RECRUITMENTS (STUDENTS PLACEMENTS)

Responsible for the academics program proceedings in a seamless manner.

We organize and execute the training program through online mode, video conference training and class room training.

Co-ordination is there for giving online clarification and training support to all the participants.

On a regular basis for every month we organize the Guest Lecture to talk on different topic inviting a big corporate.

We ensure that all the students’ assignments, training, examination and the placements are well organized.

We ensure the best delivery of training program to each and every participant.

We approach lot of corporate and Institutions to pick up bulk admissions for the Part Time Executive Management Programs.

We approach for corporate tie up and offered them a customized curriculum according to their domain, on the up gradation of their management skills and attitude.

RECRUITMENTS (STUDENTS PLACEMENTS):

Important responsibility is recruitment activity for the branch. In time we ensure the professionals are in place, right from Professors, Marketing and operation team.

Apart from the above we get the traineeship placement in the corporate sector for our newly joined students after giving them a proper grooming session at least for two months period.

We have to see that all the students are placed in the company within three months period

We offer final placements to all the students.

JOB PROFILE

PROFESSIONAL EXPERIENCE:

Company / Experience : CPP SOFT SOLUTIONS

Period : April ’2008 TO JUNE’2011

Designation : General Manager

We are basically IT Education and Training providers. In addition to that we are also an authorized training partner for the Ginesys Retail Management programs and the IACT Online e-Learning professional programs, as well as we tied up with Verilog Technologies for conducting high end information technology courses.

Here the major responsibilities are to execute the Training of IT courses, Online Professional Certification courses and the Retail Management courses

Responsible for targets of the centre’s in Chennai & Bangalore.

To monitor the centre’s and assist them in all business related aspects.

To motivate the whole team as and when required and keep them intact.

Have to gain confidence and ensure co-operation from the centre’s.

Responsible for the centre related activities in the Region.

We do generate profits from the centre’s through proper planning and forecasting things.

Responsible for all student related issues of all centre’s and would be resolved

We follow the practice of daily, weekly and monthly reports of the centre’s.

Responsible for maintaining all the business related centre reports of the region.

We extensively promote and Develop of our various professional programs. .

We organize and execute the training program through online mode, video conference training and class room training.

Co-ordination is there for giving online clarification and training support to all the participants.

Maintained separate counseling team to give best career guidance and neat counseling session to all the enquiries for each and every course.

We ensure the best delivery of training program to each and every participant.

We maintain a separate counseling and marketing team for the various professional courses.

We approach lot of corporate and Institutions to pick up bulk admissions for the short term professional programs.

We approach for corporate tie up and offered them a customized curriculum according to their domain..

We do market segmentation for promoting the above programs.

We have adopted various marketing strategy in getting admissions for the professional programs through the existing marketing team.

Campaigning like, paper inserts/posters.

E-mail campaign to various sectors.

Colorful posters to all corporate.

Corporate marketing.

Institutional segment will be tapped inclusive all colleges and other educational sectors.

Kiosk/stalls and Road shows in all commercial and corporate complex.

Apart from the above methodology we will also enter into domain based needs sectors.

There will be an every day call plan by the marketing team like doing cold calling, generating enquiries and counseling & convincing will take place.

Admission will be arrived based on the enquiries generated by that month by a minimum of 20% conversion from the enquiries generated.

Conversion Analysis and Conversion Report will be maintained.

Enquiries registers for the walk-in and telephonic enquiry will be maintained by the counselor

Enquiry forms will be collected from the public and corporate enquiry.

Frequent Mock calls will happen at the center.

Having registered with the Just Dial, Sulekha, Times jobs and other Data Base supporters in chennai

Company / Experience : ICFAI UNIVERSITY / Four and Half Years

Period : Nov’2003 TO March’2008

Designation : Branch Manager

Key Areas of Job:

Joined as a Deputy Manager specifically for the corporate Business Development.

1.We had promoted various Masters Degree Professional Educational Programs through Flexible Education Mode.

2.To promote the above program, specified Marketing Strategy is adopted: Like, Segmentation of Market, Domain Based Need, Product Positioning and the Sincere Academic guidelines will be given to the employees of IT and Non-IT segments through Human Resource Management.

Lots of Academic Information Help Desk has been conducted at the various corporate segments, which includes IT & Non-IT and the commercials.

Subsequently involved in the Branch Management Activities as a Branch Manager.

Responsible for the Business Target of Every Quarter.

Target : 1 Crore per quarter and the Achievements : 70%

Received best performance award for 2 years.

Further I have been promoted as a Territory Manager for Tamil Nadu.

Company / Experience: BITECH / 3 years and six months

Period : July’2000 TO Nov’2003

Designation : Centre Head

Worked as a Centre Head.

Had responsibility of Heading the Franchise promotional & Development for Tamil Nadu.

Implementation of Business and Marketing Strategy for the promotion of diversified IT Educational products.

Specified and separate business plan is implemented for the following:

Public Domain Business

Corporate Marketing

University Course Business

International Authorized course business

College and School tie up business

Authorized Sylvan prometric for SUN JAVA/ORACLE

Achievement of targets with respect to specified products.

And many other innovative strategies have been followed like conducting Exhibitions, putting stalls, participating in the Public Exhibition or Education Trade Fair.Apart from the above, has responsibility in monitoring and driving the entire centre team, to various activities as follows:

Close monitoring the faculty members, like their skill set, up gradation of skill set by giving cross training program and their performance in the delivery of their services.

Responsible in maintaining the counselor right from an enquiry (candidate) walk in to our centre, getting admitted in the course and other formalities, like scheduling of batches and satisfying the students in terms of proper delivery of complete education.

All the marketing executives had been driven seriously, in brining more business to the centre, from various product lines, like public domain, university courses, and international authorized courses. They will be monitored very closely in terms of their business target achievement and their performance.

Responsible in operating the centre as per the ISO: 9001:2000 certified.

Successfully running the centre as a separate profit making centre by adopting various business promotional methodology.

Company / Experience : : SPECTRUM INNOVATION / 3 Years

Period : Jan’1997 TO June’2000

Designation : Assistant Manager

Marketing - Target - Corporate clients and college students.

Also had responsible in the administrations related work.

Inducting faculties to various courses by identifying their skills accordingly.

Achievement of 100% target.

Mobilization of students by approaching various colleges and convincing the student in joining the course by conducting presentation and seminars.

Getting corporate orders in approaching various IT companies, non-IT companies and Government Sectors.

Generating walk-in enquiry by adopting various business plan.

Counsel the enquiries with regard to public domain business.

Batch scheduling and deployment of faculties accordingly for the courses.

Had responsible in the administration work, like - co-ordination in the material preparation, maintenance of records with regards to the library books, course materials, student’s details and faculties records.

Responsible in fulfilling the basic requirement of the centre like water, house keeping boys, repairs and maintenance etc.

Company / Experience : : ANJAN DRUGS (P) LTD., / 5 years

Period : Jan’1992 TO June’1997

Designation : Manager

Commercial & Administration

Had responsible in the procurement of raw - materials, for the production, from the various international market after negotiating the business at a competitive price.

Responsible in purchase of items like Engineering, metal plastic and other material related to the factory.

Also involved in the Import and Export processing activities.

Responsible with regard to Central Excise and Sale Tax matters.

Had responsible in the acquiring License from various Government Department like office of the Drug Controller, Factory License, Fire and Health Licenses and involved in many other formalities with regard to the Drug Industry.

Business Development

Marketing plan is implemented based on the consumption of the end products in the International market from the Data’s available.

Did domestic and international marketing by fax, telephones and other mailers.

Also did business promotional activities like attending and participating in the drugs and pharmaceutical ingredients trade fair.

Responsible for the recruitment of Production Chemist and other operators for the factory.



Contact this candidate