Rachelle Valera

Senior Strategist/ Marketing Communications Specialist

Wunderman Thompson, Manila Philippines

*** ********** ****** ***** * Moonwalk, Paranaque, Metro Manila, Philippines 1709

adl177@r.postjobfree.com

+63-917-***-****

https://www.linkedin.com/in/rachelle-valera-77117833/ Strong strategic thinker driven to meet client’s business results. 15 years in marketing and advertising with Account Management and Strategic Planning experience.

EDUCATION

Bachelor of Science in Advertising

Management

De La Salle University - Manila

2002-2005

SOFTWARE

• MS Word

• MS Powerpoint

• MS Excel

• Keynote

LANGUAGE

English

IELTS overall score 7.5

PROFESSIONAL EXPERIENCE

Senior Strategist at Wunderman Thompson Manila

(May 2019 to Present)

• Drives brand and discovery activities to help unlock hidden insights for Globe clients.

• Develops creative briefs fueled by relevant insights and information.

• Creates launch strategies that helped increase awareness, interest, and conversion for client’s various products and services.

• Utilizes consumer journeys to help map out how to reach the target audience using different platforms and channels.

Strategic Planner at McCann Worldgroup Manila

(Sep 2015 to April 2019)

• Experienced in consumer research methods such as facilitating focus group discussions, in-depth interviews, shopping immersions and home visits.

• Implemented consumer research work for Nestle clients that influenced how our clients understood their consumers.

• Spearheaded McCann’s localized qualitative research for Truth About Youth (2016), Truth About Global Brands 2 (2018), and Truth About Ageing (2018) for the global thought leadership arm Truth Central

Associate Publisher at Summit Media Manila

(Oct 2013 to Aug 2015)

• Lead marketer for Good Housekeeping Philippines and Smart Parenting magazines targeting Filipino moms

• Thanks to our marketing efforts, both our magazines outpaced competition in terms of readership among Moms age 25 to 45 for 2 years (2013 to 2015)

• Helped the brand 3M reach their target condominium dweller audience by creating an integrated marketing campaign with print, digital, and mini event components

• Led several marketing initiatives (with print, digital, and event) for the magazine advertisers to reach their targeted mom audiences. Junior Strategic Planner at Draft FCB Manila

(April 2011 to May 2013)

• Extensive research and planning led to building successful brands such Asia Brewery’s Vitamilk and Coco Fresh.

• Constant competitive scanning and analysis, yielded to more information and strategic recommendations for clients’ brands and respective communication materials.

Other advertising work experience:

• Account Manager at Lowe Inc, Philippines (Nov 2010 to Apr 2011)

• Account Manager at Draft FCB Manila (May 2008 to Oct 2010)

• Account Manager at Magnum Communications in Manila (2006 to 2008)

SKILLS

• Strategic thinking

• Excellent written and verbal

communication skills

• Fast learner and a fast worker

• Strong presentation skills