Marketing Manager Sales

JOCEMARY SASNAUSKAS

PROFILE

Executive professional and advisory board

member with an extensive experience on

General Administration / Operations / Sales

and Marketing high management positions in

Information, Consulting, Market Research,

Health Care and Technology, well-known

service providers companies with

multicultural environments.

Strong project management, market

research, marketing and sales knowledge,

strong communication skills, leadership,

tenacity, organized, disciplined, ability to

work under pressure and proactive attitude

able to manage, design and build multicore

network projects with significant revenue

and profitable results.

Solid and broad-minded seeking for a

challenging role within a company in need of

a bold & competent leadership, with years of

professional experience to facilitate

operations, maximize revenue & productivity

and so, ensure strong future growth.

EXPERTISE

- Business Plan, P&L and Budget

preparation, monitoring and control

- Sales planning and management

- Multichannel and Digital Marketing

- Business Intelligence

- New products & services development

and Go to Market Strategy

- Innovation committees & initiatives

- Operations and Process structure,

mapping, and optimization

- Performance indicators implementation,

monitoring and improvement

- General Administration, Finance and

Human Resources overlook

LANGUAGE PROFICIENCY

Native Portuguese

Fluent English and Spanish

Mobile / WhatsApp: +55-11-993**-****

Email: ********@*****.***

linkedin.com/in/jocemarysasnauskas

Brazilian / Lithuanian

CAREER SUMMARY

GOUVÊA EXPERIENCE

COO / CMO Chief Operations & Marketing Officer

Apr/2019 to Sep/2020

Project management of a digital event, with 4 months to design, operate, sell, and deliver, leading negotiations with more than 50% cost reductions, and expressive results achievement (revenue of 1,7 million and 40% profitability in a first edition).

P&L balance and management, company restructure and portfolio adjustments during 2020 pandemic year with minimum company layoffs and losses reduction.

2019 Latam Retail Show (mature and most important company product) record performance numbers, such as: over 4 times web site audience increase, 6% of ticket sales growth, +58% exhibition visitors, +26% sponsor sales and more than 100 supporting entities deal. (vs. 2018)

NPS indexes average of 85, premium and digital events reaching 95 to 100.

(sector benchmark: 60)

NETQUEST SOLUÇÕES EM PESQUISA DE MERCADO

Latin America & US Operations Director (Santiago / Chile) Country Manager Brazil

Jun/2016 to Aug/2018

Project leader of the Brazilian local operations transition to the Regional Operations Hub in Chile

Operation Hub Management, serving 8 countries, with services in 3 activity areas: Client Services, Fieldwork and Projects Operations and Technology

(Scripting, Codification and Data Process), and country diverse team of 70 professionals.

58% Brazilian client’s recovery (post GfK group company’s buyout) and 20% revenue growth (2017 – 2018) due client portfolio diversification (25% new clients / 2 new industries)

40% office costs reduction due venue change and redesign ABEP (Brazilian Market Research Association)

Board of Directors

Research Innovation & Technology Commission Member Jun/2016 to Dez/2017

IMS HEALTH (now IQVIA)

Sales & Marketing Director (Primary Intelligence Unit) Apr/2015 to Jun/2016

130% of yearly sales goal (2015) achieved in the first 9 months

Main responsible of 85% of the business unit sales proposals (project design and negotiation) with 15% conversion rate (5% superior of the business unit historic average)

Member of the IMS – Cegedim M&A advisory board, with active strategic planning role on goals definitions, forecast, market announcement, Budget, sales forecast, processes and operation mapping and unification

New (unified) communication and sales strategy including solutions portfolio design, targeting, sales goals definitions, and Brazilian and Latin America Sales Executives information and trainings CEGEDIM STRATEGIC DATA (bought by IMS Health / now IQVIA) Business Unit Director – Brazil

Marketing & Sales Director

Marketing & Sales Manager

CRM, Production & Operations Manager

Aug/2008 to Mar/2015

Company revenue growth (7x in 3 years), achieving Breakeven and profitability after 2 years.

International Advisory Board Member

INK SOLUTION AND POSTAL (CHARLOTTE / USA)

Marketing Manager – Equipment Manufacture / Franchise and Retail Jan 2007 – Jun 2008

PARTNER CONHECIMENTO

Marketing and Communication Consultant

Apr 2006 – Dec 2006

COUNCIL ON EDUCATION IN MANAGEMENT (CHARLOTTE / USA) Senior Marketing Manager / Database Marketing & Project Manager Apr 2005 – Apr 2006

VISUAL PRESENCE MARKETING INTEGRADO LTDA

Business Unit Manager (Promotion & Events)

Jul 2004 – Mar 2005

INSTITUTE FOR INTERNATIONAL RESEARCH (Now Informa Group) Senior Marketing Manager / Marketing Manager

May 2004 – Jun 2004

BMW DO BRASIL LTDA

Senior Marketing Analyst

Aug 1999 – May 2000

IT MÍDIA LTDA

Database Marketing Analyst

Jan 1998 – Aug 1999

EDUCATION

MBA - MASTER’S IN BUSINESS ADMINISTRATION

Major: Marketing – 2010

ESPM - Escola Superior de Propaganda e Marketing (São Paulo – Brazil) Minor: International Business – 2010

EADA - Escuela de Alta Dirección y Administración (Barcelona – Spain) MSL - MASTER’S IN ORGANIZATIONAL CHANGE AND LEADERSHIP Academic credits – 2008

Pfeiffer University (Charlotte – United States of America) MASTER’S IN PROJECT MANAGEMENT

Master Certification – 2004

George Washington University / PMI - Project Management Institute

(São Paulo – Brazil)

MARKETING EXCELENCE

International Specialist – 2002

IIR International Marketing Development Group (Cambridge – England) B.A. ADVERTISING AND MARKETING

Communication and Arts College – 1997

Mackenzie University (São Paulo – Brazil)

SPEECHS &

CONGRESS PARTICIPATION

2020

- Global Retail Show

Gouvêa Experience (online)

- Retail Trends

GS&MD Conteúdo e Relacionamento

- NRF National Retail Federation Fair & Expo

(New York – USA)

2019

- Latam Retail Show Congress & Expo

GS&MD Conteúdo e Relacionamento

2018

- Brazilian Market Research & Media

Congress

ABEP (Brazilian Market Research Association)

- Latam Marketing Research Congress

ESOMAR (Santiago - Chile)

- 2nd Digital Research Seminar

ABEP (Brazilian Market Research Association)

2017

- IIEx Latam

(Buenos Aires - Argentina)

- Leadership & Business Transformation

Forum

MMA (Mobile Marketing Association)

- Latam Marketing Research Congress

ESOMAR (Mexico City - Mexico)

- 1st Digital Research Seminar

ABEP (Brazilian Market Research Association)

- Qual in Tech Seminar

ASBPM (Market Research Professionals Assoc.)

QRCA (Qualitative Research Consultants Assoc.)

- EDEP Market Research Companies’

Leaders Meeting

ABEP (Brazilian Market Research Association)

- Mobile AdTech Brazil

MMA (Mobile Marketing Association)

2016

- Big Data: New Business and Advantages

Propagar Training

- Mobile AdTech Brazil

MMA (Mobile Marketing Association)

2008 to 2015

- Lupa de Ouro

Grupemef (Pharma Market Executives

Professionals Group)

2006

- Direct Marketing Association Annual

International Congress

(San Francisco - USA)

OTHER PROFESSIONAL CERTIFICATIONS

Scrum and Agile Methodologies - Clarify 2020

LGPD General Data Protection Law Update – ABEMD 2019

Inbound Marketing - Hubspot 2017

Consulting Fundamentals – IMS Health 2016

Negotiation Skills – IMS Health 2016

Leader Training I - Arita Treinamentos 2016

Employment Law for Managers & Team Supervisors

Council on Education (Charlotte - USA) 2000

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