Social Media Marketing

PURNIMA MONI

**** **** ********* **, ***. ***, Orlando

Phone: +1-407-***-**** Email: adl01q@r.postjobfree.com Media & Advertising Professional Experience Managing Integrated Media Campaigns for Brands Creative, Digital & Social Media Project Planning & Execution 7+ years’ experience driving integrated media campaigns for brands including broadcast, digital, social and promotions. Proven success in increasing online presence and brand awareness through social media and community engagement. Focused on strategic and tactical communication planning and media management with an extensive understanding of traditional and new media. Highly collaborative with a talent for building productive relationships that allow for smooth functioning while driving others towards excellence and attaining business goals.

SKILL AREAS: Strategic & Operations Planning Marketing Programs Brand research Project Management Scope-Planning Planning & Execution–Communications Management Campaign Metrics Analysis Audience Insights Partnership Relations Cross-Functional Team Leadership Media Collaborations & Tie-Ups Team Management

PROFESSIONAL EXPERIENCE

African People & Wildlife, USA

Social Media Marketing Consultant -Remote (01/2021 – 04/2021)

Evaluated the current social media analytics, and made recommendations on how to improve presence and engagement

Took a lead role in coordinating and implementing marketing communication projects with responsibilities that included social media advertising, and creating brand awareness online

Strengthened marketing tactics, analyzed trend data, created engagement goals, performance optimization, and identified strengths and weaknesses Techfficient Healthcare Solutions, USA

Strategic Communications Consultant -Remote (07/2020 – 10/2020)

Assessed the current fundamentals of the brand, and refined the strategy for brand’s social media assets

Designed a sustainable content strategy and proposal for specific online audiences including the elusive C-suite level executives, pharmacy technicians, and buyers

Collaborated with the web development and content teams to ensure Site Map/Architecture and website content are as effective as possible in reaching its target audience

Supported the brand development team by providing proofreading, feedback, and recommendations as needed and reviewing content to certify its relevance Green Building United, USA

Strategic Communications Consultant -Remote (05/2020)

Worked on a whole new narrative around the importance of green buildings to propagate the organization's initiative and recruit more people to the success of the cause

Looked at ways to connect, inform and influence the highest potential audiences

Developed a compelling action plan with the aim of establishing a strong community online

Provided advise on the right content and media deployment strategy Humour Me, Delhi, India

Client Services Director (07/2018 – 07/2019)

Led the charge as the digital media/content partner for all clients (Xiaomi, Arctic Fox, Vahdam Teas, Dalmia and more)

Played a major role in creating a scalable content model for brand Arctic Fox that involved creative collaborations, short-form product videos, branded content, pictorial, and editorial content. Managed the project from conception to launch, resulting in 3X more reach and engagement on Facebook and Instagram

Spearheaded the entire Xiaomi brand film project (Xiaomi India – ‘5 years of Xiaomi under 5 minutes’) and managed end-to-end life cycle of processes from pre-launch planning, identifying stakeholders, execution, post-production to final delivery of the film

Designed and implemented appropriate strategies in the areas of vendor management, financial management, operations, and reporting

Worked with campaign optimization tools for A/B and multivariate testing to drive higher open and click-through rates

Utilized media measurement tools and analytics to track and evaluate campaign performance and determine next steps to maximize campaign exposure

Drafted project proposals, presentations, and other communication documents based on project requirements

Wieden+Kennedy, Delhi, India

Account Manager (11/2017 – 02/2018)

Actively involved in the development of integrated communication plan for Budweiser's Better World

(FIFA) campaign to bring out the intent for Indian audiences via Digital/PR/On-ground suggestions

Led the microcosm team to develop ‘Put a little bit of yourself out there' campaign overseeing the concepts, copy, art, scripts for the launch of Royal Enfield Thunderbird Leo Burnett, Delhi, India

Brand Director (03/2017 – 11/2017)

Managed key B2B and documentary film projects for Google - Digital Unlocked, SMB Heroes, YouTube B2B Audience campaign and Internet Saathi Film Project

Increased promotional visibility of the ‘Digital Unlocked' program by publishing 8+ digital content assets daily while effectively collaborating with the creative, production and digital teams

Focused on creating a brand building case study for UTC's popular brand Carrier identifying the key channels and visibility objectives across multiple markets in Asia (Singapore, India. Vietnam, Hong Kong and China)

Collaborated with internal and external partners like creative, PR, events, media, social, research/analytics, product, and content teams to bring original content to life DDB Mudra, Gurugram, India

Senior Account Manager (05/2013 – 02/2017)

Undertook strategic thinking for new business development and key accounts across DDB Mudra group

On-boarded new clients including Huawei and Whirlpool

Grew spend of existing account base by 15% in one year, producing $50,000 in additional revenue

Created an opportunity to develop point-of-sale communication for Whirlpool to gain shopper attention and support ROI goals in the south regions, resulting in 10% growth in target revenue

Assessed potential strategic alliances to expand brand value, product sales and lifecycle

Interfaced with members of product development, corporate strategy, legal, finance, sales, and marketing departments to successfully develop innovative marketing programs

Involved in the development of various campaign pitches (BJP, Cairn India, Huawei, GSK) - resulting in new business opportunities

Kinetic-WPP, Bengaluru, India

Brand Servicing Executive (02/2011 – 09/2012)

Proactively engaged with existing clients to create new opportunities for growth

Led and managed the campaign launch for brands like Nike, Lenovo, and United Breweries

Worked closely with the internal teams - creative, design, media, finance, and operations for regular day to day work, approvals, and coordination

EDUCATION

International Academy of Management & Entrepreneurship-Bengaluru, India Post Graduate Program in Management – Marketing & Finance - 04/2010 Lady Shri Ram College for Women-Delhi, India

Bachelor of Arts – Economics - 04/2008

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