Marketing and Change Management Expert

GAYLE PARKER

New Lenox, IL ***** 773-***-**** **************@*****.*** www.linkedin.com/in/gayle-parker-od-mktg

Marketing & Change Management Expert

Over 10 years of experience driving organizational optimization to advance business growth

Creative Marketing and Change Management leader, generating strategies that strengthen leadership, increase audience base, and inspire loyal, repeat business.

Flexible and adaptable professional thriving in high-demand, fast-paced environments, prioritizing and managing multiple concurrent workflows with ease.

Outstanding interpersonal, communication, and relationship-building skills leveraged to drive consensus with personnel, high-profile clients, industry stakeholders, and management alike.

Technically proficient in Adobe Illustrator, Autotask, Change Compass, Constant Contact, Google Analytics, Google Tag Manager, Google Adwords, HTML Coding, HubSpot, JIRA, Marketo, MS Office Suite, Pardot, Salesforce, SharePoint, Smartsheet, SPSS, SurveyMonkey, Walkme and WordPress.

CORE PROFICIENCIES

Account Based Marketing Affiliated Marketing Digital Marketing B2B, B2C & Integrated Marketing

Project Management Marketing Communication Demand & Lead Generation Social Media Marketing SEO

Market Research Campaign Optimization Data Analytics Marketing Automation Strategic Planning & Data Analysis

Communications & Engagement Skill Auditing Group Facilitation Intergroup Conflict Group Facilitation

Assessments Intergroup Conflict Relationship Building Coaching

Leadership Management Strategic Planning Emotional Intelligence

PROFESSIONAL EXPERIENCE

GAYLE PARKER CONSULTING 06/2019 to Present

Marketing and Change Management Consultant

Marketing

Marketing research and Data analytics.

Competitive, Situational, and Targeted Analysis.

Strategic planning and execution of go to market campaigns.

Creative storytelling to drive demand.

Develop and execute marketing strategies.

Develop marketing content.

Create marketing communication: press release, employee communication, media coverage, website, blogs and customer testimonials.

Analyze consumer behaviors and market trends, adjusting advertising campaigns based on trending knowledge.

Change Management

Facilitating workshops and other interventions to promote Change Management initiatives.

Planning and rolling out a learning and development strategy that supports the career path framework

Manage Change: Manage activities in a change project. Includes engaging stakeholders in the change effort and ensuring their ready to adopt the coming changes, measuring and reporting change progress, assessing business readiness and supporting change adoption.

Project Management: Project manage all aspects of a change project, including project planning, estimating, budgeting, resource allocation, financial management and time management.

Coach upper-level management on leadership development.

Identify and remedy issues in current training methods.

Develop and update training techniques, manuals, and assessments.

Foster organizational development and adjust processes, protocols, and procedures.

Document organizational problems and procedures by compiling and modeling data.

Manage effective implementation, monitoring personnel, and reviewing progress.

Recommend implementation strategies for new systems, procedures, and organizational change.

Carry out work problem and procedure studies to assess issues such as communication and information flow.

Support the execution of the plans through coaching the local change management teams as well as providing coaching on sponsorship and leadership to senior executives.

Manage and refine OCM strategies and approach.

Actively participate in business development and client relationship development

Sofbang LLC 03/2017 to 06/2019

SENIOR MARKETING MANAGER

Built and directed a high-performance team in a cross-functional matrix management structure, leading seven marketing professionals through development and delivery of campaign lifecycles, marketing strategies, communications, and collateral for multiple products, solutions, and services.

Identify marketing lead requirements, assess product positioning, and isolate key messages to differentiate solutions and products within assigned markets.

Developed and executed high-quality customer retention, diversification lead generation, and executive demand generation programs.

Leveraged exceptional negotiation skills to resolve conflicts, develop mutually agreeable resolutions, and clarify misunderstandings, utilizing experiences to mitigate future issues.

Executed in-depth analysis of consumer behaviors and market positioning to optimize strategy development.

Communicated value and position to sales team and developed tools to support selling process.

Actively participate in business development and client relationship development

Conduct performance reviews and oversee career management

Recommend implementation strategies for new systems, procedures, and organizational change.

Carry out work problem and procedure studies to assess issues such as communication and information flow.

Develop and update training techniques, manuals, and assessments.

Foster organizational development and adjust processes, protocols, and procedures.

Noted Accomplishments:

oDrove a 22% increase in user activity leading modernization and redesign of company website.

oIncreased pipeline growth 20% developing and implementing engaging and informative marketing programs.

oEnhanced lead conversion rates 15%, supporting revenue generation efforts.

oConsistently met or exceeded revenue objectives, launching brand and demand strategies promoting a variety of business services and products.

oDeveloped numerous new business opportunities utilizing skill and knowledge in analytics, campaign development, positioning, and management of go-to-market strategies to increase product demand.

oDeveloped a multi-pronged approach to increase team productivity and efficiency, cultivating a positive work culture, generating company-wide policies, press releases, reference stories, media coverage, and design and launch of multiple improvement initiatives, optimizing marketing programs, strategies, and sales tools.

oCreated processes and procedures for Human Resources and Sales departments as well as company-wide training on best client engagement strategies through emotional intelligence.

Vision Solutions, Inc. 07/2007 to 12/2016

MARKETING MANAGER, AMERICAS

Repeatedly analyzed business performance, forecasts, and market developments to generate innovative long-range business growth strategies, overseeing implementation of same.

Spearheaded collaborative research and digital assessments, strategy engagements, overall campaign performances, and SEO activities through keywords, backlinks, and solid linking.

Increased consensus in approaches for product presentation, demonstration, promotion, and sales techniques, leading comprehensive training and mentoring of resellers and distributors on marketing strategy best practice.

Oversaw creation of multiple Request for Proposal documents.

Noted Accomplishments:

oAchieved a 10% increase to lead conversion rates, cultivating meaningful customer relationships and leading high-quality campaign development.

oConsistently exceeded aggressive lead generation objectives of 400 per month, increasing Latin America 40% and central North America 10%.

oSignificantly increased sales pipeline through detailed analysis of web metrics, including number of visits, time spent on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, and cost per click.

EDUCATION

Doctor of Philosophy in Business Psychology The Chicago School of Professional Psychology, 2020

Master of Science in Applied Behavior Psychology Purdue University, 2015

Bachelor of Arts in Organizational Development and Leadership Roosevelt University, 2007

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