Mohamed Taher Shoukri

Revenue driven leader and dedicated sales professional with wide-ranging experience who is able

to communicate with individuals at all levels in an articulate and persuasive manner. A team leader who is always willing to go the extra mile.

PERSONAL

Nationality:

Egyptian

Date of Birth:

3rd November 1965

Marital Status:

Married, 1 child (2011)

Language Skills:

English & Arabic

Current location:

Dubai, UAE

Phone:

+971-*-******* (Work)

+971-**-******* (m); +971-*-******* (r)

Email:

adkzrg@r.postjobfree.com;

EXPERIENCE

Shangri-La Hotels & Resorts

Shangri-La Regional Sales office, Dubai January 2014 - Present

Director of Sales & Marketing Middle East

Leading Shangri-La Global sales team. In charge of marketing, profitability and revenue from Middle East & GCC. Managing partnership agreements across the assigned markets. Working closely with Shangri-La RSOs and national sales team to enhance brand awareness and grow market share.

Traders Hotel, Dubai by Shangri-La December 2011 to December 2013

Director of Sales & Marketing

Facilities: A Shangri-La Hotel with 250 rooms and suites ideally located in the heart of Dubai business district.

Website: www.shangri-la.com

Reporting to: General Manager/Senior VP Sales & Marketing

Profile: Corporate & Leisure market expert

Exceptional communication & networking skills

Managing online distribution channels

Proven track record in coaching & development of subordinate team

Strategic planning aligned with the company core values

Expert in relationship management

Revenue driven leader

Capable of achieving and excel under pressure

Impeccable level of personal presentation

Shangri-La Hotel Dubai, UAE Mar 2004 to November 2011

Director of Sales – Sales & Marketing Division

Facilities: 5* hotel with 302 rooms, a business center, 8 restaurants & bars, including an international cafe, Vietnamese, Moroccan, seafood & authentic Cantonese cuisine & 2 banquet rooms over 500 people

Website: www.shangri-la.com

Reporting to: Director of Sales & Marketing

Responsibilities: Managing a Sales team of 10 Business Development Managers

Sales & Marketing strategies and action plans

Establish & implement effective marketing standards & revenue strategies

Shadows the DOSM in monitoring performance within the Division (30 staff) i.e. Reservations, Revenue, Communications & Events Management

Achievements: Increased revenue of leisure segment by 37% in 2011 vs 2010

Increased market share of corporate segment by 25% in 2011

Reason to move on: Career development

Accor Business & Leisure Hotels, Dubai, UAE Apr 1998 to Feb 2004

Regional Director of Sales & Marketing – Middle East

Facilities: One of the largest hotel management companies in the world with more than 4000 hotels & resorts including Sofitel, Novotel, and Mercure & Ibis.

Website: www.accorhotels.com

Reporting to: Vice President World Wide Sales Director

Responsibilities: Managing GCC International Sales, Reservations & GSA operations

Responsible for sales & marketing

Establish comprehensive product distribution network & identify new business partners in feeder markets

Achievements: Established Partnership agreement between Sofitel Hotels & Resorts

and Emirates Airlines for Skywards program

Created the first Central Reservation office for Accor in Middle East

Appointed and created comprehensive General Sales Agents network for Accor in the Middle East

Created the first Travel Agents Prepaid Voucher system

Promoted Accor Corporate initiatives to Regional Directors of Sales and Marketing of Accor Hotels within the Gulf region

Coordinated Accor General Managers Roadshows & Sales trips within the Middle East

Planning and organizing Media trips to Accor key hotels in Europe and the Gulf region

Assisted in the launch of Novotel & Ibis World Trade Center

Arranged an exclusive interview for Accor CEO with Middle East famous media firm Al Ikitissad Wa Al Aamal

Reason to move on: Downsizing of the Middle East International Sales office

Le Royal Meridien Hotel & Resort, Bahrain,

Currently rebranded to Ritz Carlton Bahrain Nov 1997 to Mar 1998

Deputy Director of Sales & Marketing

Facilities: The flagship of the Meridien hotels worldwide, Middle East’s leading spa resort in 2005 & the only 5* beach hotel on the island with F&B outlets & banquet facilities for up to 1000pax . Hotel has been branded to Ritz

Website: www.ritzhotels.com

Reporting to: General Manager

Responsibilities: Leading a team of 20

Responsible for staff training

Directly responsible for strengthening relations with local press & media including promotions & advertising

Responsible for sales & marketing planning & operations

Reason to move on: Promotion & new opportunity with Accor

Sheraton Dubai Hotel & Towers, Dubai, UAE May 1992 to Nov 1997

Deputy Director of Sales

Cairo Sheraton Hotel & Towers, Cairo, Egypt Mar 1990 to Apr 1992

Senior Sales Manager

Heliopolis Sheraton Hotel & Towers, Cairo, Egypt July 1986 to Feb 1990

Sales Executive

SYSTEMS

Sales Force, Blueprint, Opera, Delphi, IDEAS

EDUCATION

1988 to 1986 Ain Shams University, Cairo, Egypt

BA English Literature

Training Courses

7 Habits of Highly Effective People

Shangri-La Care 1,2,3,4

Shangri-la Strategic Planning

STAR

Supervisory Excellence

Awards

Shangri-La Tiger Award for best Yielding -2016

Accor Hotels Global Chairman Award – 2005

STARWOOD President Award - Year 1994

Cairo Sheraton - Employee of the year

Personal Skills

Revenue Driven Leader

Customer sales oriented

Mentor and exceptional trainer

Self-starter

Excellent interpersonal skills

Capable of working under pressure

A solid background in Leisure sales within the GCC, Middle East and International Markets.

A proven ability to accelerate growth and exceed sales targets.

Strategic planning, budgeting and forecasting.

Skilled in developing strong business relationships and converts prospects into customers.

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