Social Media Marketing

ZACHARY J. CHATHAM

http://www.linkedin.com/in/zjchatham 440-***-**** ********@*****.***

EDUCATION

Bachelor of Science in Commerce and Business Administration, May 2020 The University of Alabama, Culverhouse College of Business, Tuscaloosa, AL Major: Marketing Specialization: Professional Sales Dean’s List: Spring 2019 WORK EXPERIENCE

Brand Spokesperson (Hotdogger), June 2020-June 2021 Oscar Mayer, Madison, WI

• Selected as 1/12 “Hotdoggers” out of nearly 4,000 applicants to drive the Wienermobile, representing Oscar Mayer for 1 year

• Represent a multi-billion-dollar brand through media interviews, social media and 300+ consumer-facing events

• Sparked a marketing campaign that saw over 1 billion impressions, generating about $4M in ad value with a CPM of $0.00

• Earned over 300 media placements in 8 months across the country, with a given goal of 8 placements per month Branding Coordinator, February 2020-May 2020

University of Alabama Productivity Center, Tuscaloosa, AL

• Led weekly marketing meetings with the Founder of a manufacturing company, to gain insight on his vision

• Completely rebranded the entire company, creating a new slogan, logo and color scheme to project their company values

• Collaborated with a team of 5 students to deliver coding samples and marketing materials for the company’s new brand Assistant Marketing Coordinator, August 2019-December 2019 University of Alabama Football Team, Tuscaloosa, AL

• Worked on creating 50+ Marketing deliverables per week to send out to potential recruits, selling them on Alabama

• Interacted with recruits and their families on game days, walking them through the tunnel and introducing them to coaches

• Created recruitment content through photography, taking photos of high school recruits’ interactions with Nick Saban Creative Media Intern, August 2019-December 2019

University of Alabama Football Team, Tuscaloosa, AL

• Worked with a team of 5 creatives, developing unique marketing ideas and creating the content with Photoshop and InDesign

• Designed over 300 marketing graphics for recruits and social media promotion to continue engaged communication

• Worked 20+ hours per week as a full-time student, while earning my highest GPA to this point in college Marketing Director, April 2018-December 2020

Proactive Sports Agency, Houston, TX

• Worked remotely with professional athletes and rap artists to assist in building their personal brand through social media

• Helped the youngest NBA agent in history build from the ground up, to working with a multi-billion-dollar brand in 2 years

• Created the agencies logo and branding and assisted with developing the marketing plan and vision statement for the agency Web Design and Developer, February 2017-May 2017

University of Alabama Supply Store, Tuscaloosa, AL

• Collaborated with a team of 4 people to develop creative ideas to showcase and market UA licensed products online

• Developed creative forms of consumer research to gain insight into what students preferred most for website capabilities

• Designed new product vectors to present to my Marketing Manager and potentially move into the production line of products LEADERSHIP EXPERIENCE

Campus Marketing Coordinator, September 2018-November 2018 Hooked Deals, The University of Alabama, Tuscaloosa, AL

• Serve as the director for all marketing meetings, leading a team of 6 students in developing creative marketing tactics

• Speak to classrooms across campus, presenting a marketing pitch for the app along with producing guerilla marketing ideas

• Generated the most app downloads over 55 Universities across the country with over 3,500 downloads in 2 months Campus Marketing Coordinator, February 2018-May 2018 Johnson & Johnson, The University of Alabama, Tuscaloosa, AL

• Trusted with over 1,700 Listerine samples to lead a team and distribute free samples, recording consumer insights

• Develop creative events and coordinate with companies and organizations on campus to assist in pushing free samples

• Create social media content that would be used for the Listerine social channels to showcase Listerine’s new product line ENTREPRENEURIAL EXPERIENCE

Instagram Account, @TheGraphicGod

• Create and design content on Instagram that has led to 16k followers and over 50 million impressions in only one year

• Collaborated with 30+ Instagram fan page accounts to host a Marketing event virtually which led to a reach of 500k+ people

• Generated an income stream averaging $5,000 per month over a 3-month span, while finishing my last semester of college COMPUTER SKILLS

Microsoft Office Suite, Adobe Photoshop, Premiere Pro, InDesign and Illustrator PHILANTHROPY

• Hosted a “Mini Marathon” event with United Way, raising $100,000 and receiving 1,019 participants in 4 hours

• Raised over 600 pounds of canned food over the course of 5 days to assist in aiding relief from the pandemic

• Delivered free food from the Wienermobile to a dozen families that were funded by the Government HONORS & ACTIVITIES

• Received media placements on Jimmy Fallon, Stephen Colbert, Business Insider, Wall Street Journal, FOX and CNN

• American Marketing Association

• Culverhouse Connections – Mentor/Mentee Program

• Featured in University of Alabama Alumni Association magazine

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