Marketing Digital

LAURA LANGSDORF

Phoenix, Arizona • 419-***-**** • *****@*******************.*** linkedin.com/in/LauraKronmann

SENIOR MARKETING EXECUTIVE

Disruptor • Innovator • Collaborator

Analytical and creative senior marketing executive with exceptional skills in innovative strategizing, planning and executing marketing in accordance with best practices and organizational goals.

Strategic Planning

Brand Development

Change Architect & Manager

Leadership & Teambuilding

Content & Messaging

Multimedia Execution

Sales & Marketing

Data Analysis & ROI

Budget Forecasts & Management

C-Suite & Stakeholder Relations

PowerPoint Presentations

Customer Experience

Digital Expertise

Research & Insight

Written/Verbal Communications

PROFESSIONAL EXPERIENCE

IMAGE FOCUS, Sylvania, OH Phoenix, AZ • 2004 to Present

President and Chief Marketing Officer

Image Focus is a full-service marketing and advertising firm with diverse industry clientele including healthcare, higher education, automotive, pharmaceutical, financial, funeral, retail, public entities and nonprofits.

Chief Marketing Officer

Innovative agile, critical thinking skills

Demonstrated ability to create and execute successful tactical marketing and branding strategies

Build relationships, supervise and collaborate with cross-functional teams internally/externally

Strong leadership, interpersonal and soft skills

Excellent presentation capabilities

Digital Marketing Director

Successful content strategist with ability to create innovative and motivating messaging

Demonstrated ability to create and implement omnichannel marketing plans and programs

Strong knowledge of Digital Media, Social Media, Google Analytics and SEO Optimization

Consistently conduct research, audits, gap analysis and other reporting in related areas

New Business Development

Originate and sell through concepts, ideas, systems and services to current and potential clients

Energetic entrepreneurial spirit

Responsible for all sales growth strategies

GUNNARSON GROUP, Sylvania, OH • 1997 to 2004

Director of Communications

The Gunnarson Group is a full-service advertising agency focused on client growth through effective branding and marketing best practices resulting in increased image and awareness and sales.

Director of Communications

Deep internal/external marketing planning and execution experience

Excellent brand strategist and compelling storyteller

Strong ability to write in a variety of formats (long/short/video) and mediums (print/digital)

Skilled in Media Relations, Public Relations, Community and Corporate Relations

Media Director

Market and media research

Create marketing strategies and key messaging

Plan, negotiate and buy multichannel out of home media vehicles to support campaigns

Innovative, targeted content creation and multi-channel delivery system design

Project Manager

Capable of managing multiple projects at one time

Successfully initiate, design, plan, control, execute, monitor and close projects

Highly capable of working both collaboratively and autonomously

Expert at supporting team and delegating

Command of Office Suite software including PowerPoint

EDUCATION

B.S., Journalism, Bowling Green State University, Bowling Green, Ohio

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