UX Designer/User Researcher
Resume:
Xinya Li
Education
School of Visual Arts
B.F.A. in Design (STEM)
Sep 2016 - May 2020
Contact
xinyali.site
**********@*****.***
Languages
English
Mandarin
Tech
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe Acrobat
Autocad
Cinema 4D
Sketch
Invision
Framer
Figma
Fluid UI
FlowMapp
Css
Html
JavaScript
Work Experience
UX Design & User Research Intern
Feb 2021 - Present
Avaulte(art e-commerce platform), Remote
Designed flows, features, and experiences from research insights. Rebranded Avaulte based on new audience and business strategies. Sketched wireframes and developed web interfaces with CSS and Javascript.
Conducted user research, interviewed representative users such as artists, interior designers, curators, etc., and analyzed data to driving traffic which leads to revenue.
Exhibit Curator
Mar 2020 - Aug 2020
“Museum Without Doors” Pop-Up Exhibit Series, Flushing, NY Brought in partners such as local artists, Greater Flushing Chamber of Commerce and city agencies.
Navigated the fundraisers, press conferences and marketing outreaches. The project was reported by well-known sites, such as Patch.com, Newsbreak.com, World Journal, Queens Gazette, etc. Design Intern
Sep 2019 - Mar 2020
Government of New York City (CCHR Department), Manhattan, NY Created responsive email newsletter interfaces with photoshop and CSS, which have been put into use.
Found and devised the first iconography system for the commission. Produced motion graphics for social media contents.
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Lead Brand Designer
Aug 2020 - Present
John Choe for NYC Council 2021, Flushing, NY
Customized the political brand identity for John Choe, which helped us receive $179,692 matching fund in fundraisers and galas. Developed UI for John Choe’s website which has received over 5000 impressions so far.
In charge of product design of application items such as masks, t-shirts, banners, etc.
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Guest Lecturer
Aug 2020 - Present
Renaissance Economic Development Corp., Flushing, NY
• Gave lectures on branding and UX design to local entrepreneurs. Design Intern
May 2018 - Aug 2018
Superunion, Beijing, China (WPP consultancy agency) Advised Beijing government’s city brand planning project. In charge of product design and integrated the branding system for different clients such as China Resources & Hanergy Holding Group.
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UX Intern
May 2019 - Aug 2019
Fall Risk Inc., Manhattan, NY
Founded the membership UX with FlowMapp, which helped create an impressive brand story and brought a boost of 207% of new members and sizable revenue to the company.
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Publication
Vogue Italia
Jan 21, 2020
PhotoVogue, ADULT
As the art director & model of this selected piece for Vogue Italia, I customized the artistic elements to use for certain visual purposes and articulated the vision of the project to the whole team.
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