PAMELA G. TURNER

***** ** ******** ***** ~ Vancouver, Washington 98686

360-***-**** adkxwp@r.postjobfree.com

www.linkedin.com/in/pam-turner-73a16131

QUALIFICATIONS

Accomplished, results-oriented professional experienced in the development of strategic marketing and senior level management of tradeshows, events and expo production. Proven ability to create and maintain budgets up to

$1.4 million, while ensuring achievement of event goals. Strong leadership skills, overseeing teams throughout planning, execution, and follow-up. Thorough knowledge directing marketing initiatives and developing communication strategies to drive brand awareness and promote company services. Extensive experience in the tradeshow industry, holding roles within the operations, production, corporation, and consultancy sectors. Excellent skills cultivating strong relationships with vendors and internal teams to facilitate processes related to event management and integrated marketing strategy. Experience in Social Media and Email Marketing campaigns and basic website updates. Basic skills with Zoom, join.me, WebEx, Go to Meeting webinar/meeting applications. Community outreach, company representation, and facilitation of educational classes. Active utilization of destination management companies, as well as, Eventbrite and Cvent software for meeting planning. Also versed in Google platform and Teamwork project management tool. Basic knowledge of CRMs including ACT, Salesforce and Constant Contact.

PROFESSIONAL EXPERIENCE

International Sportsmen’s Expositions, Vancouver, Washington Expo Operations Manager October 2017-June 2020

Manage expo operations of four Sportsmen’s Expositions per year. Responsibilities including budget management, facility contracts, vendor relations and contracts, staffing, transportation, hotel contracts, security, parking and other operational responsibilities. Expos attendances range from 11,000-38,000 attendees and Operations budgets totals apx.

$1.4 million.

DAT Solutions, Beaverton, OR

Tradeshow & Events Manager March 2015 – October 2017 Manage and coordinate all corporate tradeshows and events. Event types include high profile Executive Symposium for C level audience, Customer Success events, 3rd Party events; also launched company’s first National User’s Conference for which I received the DAT company TOP PERFORMER Award of the year in 2016. NORTHWEST TEC, Vancouver, Washington 2002 – 2014

Owner / Consultant

● Provides consultation services for a diverse range of clients in marketing, event, and tradeshow strategies.

● Directed tradeshow logistics as a subcontractor for Ultradata.

● Collaborated with 3D Electrical Services team, advising on benefits of tradeshow participation and facilitating preparations and exhibit planning for the first company tradeshow.

● Conducted training and education related to marketing strategy for Turner Technical Consulting.

● Secured contracts through word-of-mouth referrals and development of company Website and Social Media Pages. EXHIBITS NORTHWEST, Seattle, Washington 2014

Marketing & Business Development

● Spearheaded efforts to drive marketing and branding initiatives targeting B2B and B2C clients within the Seattle area.

● Sourced prospective clients by conducting Market Research using various online and print resources and trade journals and developing a detailed list comprised of company data and key personnel.

● Employed the use of Social Media including LinkedIn as a tool to gather vital information on decision-makers of target companies.

● Conceptualized outreach plans to generate brand awareness and emphasize company value proposition and competitive advantage.

● Initiated e-mail, social media, and direct communication strategies to promote business capabilities and services. PAMELA G. TURNER Page Two

HARLAND FINANCIAL SOLUTIONS, Portland, Oregon 1997 – 2001 Tradeshow & Events Manager

● Led planning and logistics for over 75 annual tradeshows and corporate events.

● Facilitated tradeshow selection process with the development of a strategic program designed to optimize $400,000 budget by selecting shows based on various factors such as potential benefits, exposure, and demographics.

● Directed tradeshows from initial planning stages through attendee follow-up, facilitating pre-show meetings, coordinating design and production of promotional items and marketing literature, managing logistics and booth staff scheduling, and communicating with vendors and suppliers.

● Generated promotional campaigns, created direct mail communications, and organized sponsorships; as well as, Customer Success Programs.

● Collaborated with Marketing and Sales Director to develop a system measuring value of individual tradeshows.

● Streamlined company rebranding following acquisition, contributing to the design and development of company name and logo; managed the construction of a new exhibit valued at $350,000.

● Improved efficiency in storage and shipping by establishing contracts with an exhibit vendor and a fulfillment house.

● Created and implemented plans for corporate events and conferences by communicating with cross-functional teams and committees and aligning ideas to meet department needs and goals.

● Coordinated logistics and negotiated with facilities and vendors to ensure maintenance of established event budgets ranging up to $360,000.

● Executed events including Annual Fundraiser Casino Night and Wine and Beer Tasting Auction, Company Picnic for over 600 attendees, National User Conference Exhibit Hall, Technology Conference, Sales Incentive Program, and Executive Retreat for company CEO and President.

ADDITIONAL EXPERIENCE

CHANGE IS GOOD, Vancouver, Washington

Certified TSFL Medifast Personal Health Coach

PROMOTION PRODUCTS, INC., Portland, Oregon

Sales & Project Coordinator for Exhibit Sales, Storage and Service Programs EDUCATION & CERTIFICATIONS

EVENT LEADERSHIP INSTITUTE

Virtual Event & Meeting Management Certification

EXHIBITOR, Rochester, Minnesota

Certified Trade Show Marketer (CTSM) Program – Coursework Completed, Certification in Process LINFIELD COLLEGE, McMinnville, Oregon

Bachelor of Arts – Business, Emphasis – Marketing

Bachelor of Arts – Psychology

PROFESSIONAL AFFILIATIONS

● Member Event Leadership Institute

● Member Meeting Planners International (MPI)

● Member of Certified Trade Show Marketer Program

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