Sales Marketing

Nicole Sprangers

**** ** **** ****** • Mercer Island, WA 98040 • Tel: 206-***-**** • Email: ********@*****.*** OBJECTIVE

Utilizing over eleven years’ experience in Sales and Sales Operations to accurately project and streamline productivity thereby lowering costs and maximizing profit. EDUCATION

University of Washington, Seattle, WA B.A. in Economics June 2007

(minor in Music)

EMPLOYMENT HISTORY

Sales Operations Coordinator, October 2019-July 2020 TwinStrand Biosciences, Inc., Seattle, WA

• Manage CRM system/SFDC; including updating data, managing functionality and design, and regular running of sales reports and metrics

• Follow-up with sales personnel to ensure appropriate utilization of Salesforce.com

• Generate and present reports as directed by CEO and VP of Sales

• Act as the liaison between Sales teams, customers and cross-functional departments in order to perform and execute Sales Operations activities

• Follow-up on outstanding issues/information by coordinating with customers and relevant departments, and elevating to respective team members if necessary

• Review purchase orders to ensure completion of all the information necessary to guarantee successful processing

• Follow-up with Production & Logistics to ensure kits are shipped and delivered in a timely fashion to customers

• Communicate with and engages customers in conjunction with relevant departments to ensure smooth delivery of services

• Coordinate activities for the Senior Leadership, primarily VP of Sales and Marketing, including management of regular reporting of sales forecast and metrics

• Contribute to process improvements and standardization of processes within sales and marketing

• Coordinate follow-up between customers, sales, FAS, and Accounting/Finance Manager, Sales Operations and Lead Generation, October 2014-July 2019 Serengeti Law, a West Publishing Corporation, Bellevue, WA

• Create and maintain the operating rhythm for the sales department

• Define and communicate mission, objectives and performance via Key Performance Indicators

• Engage with Finance on overall financial forecast and business reporting for the group

• Drive improvements in processes and tools, including capability measuring, performance tracking, account planning, and opportunity management

• Lead system and capability resource planning and deployment

• Serve as a resource for sales teams to understand content/product offerings, business policies, commissions, order processing, credits, promotions, incentives and procedures and assist in problem solving all issues

• Consult with management on the effect of policies and procedures on business goals and assists in developing and implementing policy and procedure changes in a fair and consistent manner

• Manage Lead Generation Team

Senior Sales Operations Analyst, June 2011-October 2014 Serengeti Law, a West Publishing Corporation, Bellevue, WA

• Complete administrative tasks as directed by Director of Sales

• Maintain and enhances internal Sales related communication systems

• Collect data and prepare forecasts

• Develop sales reports for Executive Team

• Research and analyze data on sales trends and activity

• Create tools and reports to track sales performance and assist with the creation of any standard reports as well as ad hoc requests

• Provide input, creative solutions, and ideas to the Sales Team on Sales processes

• Research and analyze business trends and customer data to assist with the development of sales collateral and new initiatives

Senior Sales Associate, June 2009-June 2011

Serengeti Law, a West Publishing Corporation, Bellevue, WA

• Generate, qualify and follow up on prospect leads

• Manage a comprehensive database of leads information and inquiries

• Maximize revenue opportunities

• Collect and manage information about prospects and track them through the sales cycle

• Collect data and prepare pipeline and forecast reports

• Project manage Requests For Proposals (RFP) process from conception through completion Sales Associate, October 2007-June 2009

Serengeti Law, a West Publishing Corporation, Bellevue, WA

• Prospect, qualify and generate sales

• Maintain contact information of prospects as well as record sales potential and next steps in the sales process

• Maintain a comprehensive database of leads information and inquiries

• Gather account history and market data as requested

• Support obtaining signed contracts from customers

• Remain up to date on industry trends

Marketing Intern, August 2006 - May 2007

University of Washington Athletics, Seattle, WA

• Create promotional plans and organize and implement promotions, contests and other game day activities

• Oversee various responsibilities for specifically assigned sports or projects

• Create flyers, newspaper ads, and newsletters

• Assist marketing and promotions staff in all aspects of daily operations

• Assist with email and direct mail marketing efforts

• Game day event management including pre-game, in-game, and post-game production Marketing, Suites and Ticket Customer Service Intern, July 2006 – January 2007 Seattle Seahawks, Seattle, WA

• Execute sales and marketing campaigns

• Conduct market research to locate various media outlets to promote the Seattle Seahawks brand

• Interact with department managers to fulfill and distribute ticket passes and additional ticket requests

• Attend and provide service for all suite and ticket department events and occasions including evening and weekend events and games

• Consistently build relationships with customers to foster a positive fan experience

• Enter customer data and communication into appropriate data bases Volunteer Work: Northwest Harvest (1996-Present), Locks of Love Hair Donation (2005, 2007, 2009, 2015, 2019), National Charity League, Evergreen Chapter, Secretary, VP and Head of Publicity (1996-2003).

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