HECTOR HERNANDEZ
262-***-**** ******************@*****.*** Waukesha, WI 53188
Executive Director
Operations Sales Employee Development Project Management New Market Development Tenaciously results-focused professional with 15+ years of leadership experience across diverse industries that include manufacturing, food distribution, and the nonprofit sector. Consistent history of increasing revenue and improving organizational performance. Adept at building productive, empowered teams and at managing multiple high-level projects simultaneously. Fast learner and highly adaptable. Fluent in English and Spanish. Graduated MBA in May 2020. Leadership Expertise in:
Operational Excellence Principles Driving Revenue & Profit Growth Multi-Site Operations Management Business Development Competitive Market Positioning Continuous Improvement Cost Reduction & Avoidance
Turnaround & Change Management Productivity Improvement Team Building Cross-Cultural Communications
Professional Experience
PROGRAM DIRECTOR
UNITED COMMUNITY CENTER – Milwaukee, WI January 2011 – Present Initiated and drove operational, marketing, and community outreach improvements that grew program participation by 30% while concurrently increasing revenue to expand capabilities to support this growth. Direct planning, operations, initiatives, and activities for all 7 programs (Senior Center, Housing, Memory Clinic, Adult Day Care, Meal Site, Transportation, and Case Management) serving seniors in the community. Oversee property management of 2 buildings (57 units) for Housing Program. Manage 14 direct reports; accountable for 54 employees. Support development and administration of $23M annual budget. Write funding proposals and manage grant administration. Research additional financing options. Hire and direct training of new staff. Develop and track performance metrics; address deficiencies.
Led initiatives that positioned the organization to become the largest service provider of all senior community centers in Milwaukee County. Developed effective media marketing and other outreach campaigns.
Turned around the Center’s reputation with funders from being lackluster to earning a high confidence level.
Substantially improved employee retention, commitment, and camaraderie.
Streamlined transportation services and scheduling, saving the cost of new hires in accommodating high participant growth.
Promoted from position of Transportation Coordinator to directing all programs within 7 months of hire after proving leadership capabilities through proactively resolving serious logistics problems. GENERAL MANAGER
CENTRIFUGADOS MEXICANOS S.A. de C.V – Tuxtla Gutierrez Chiapas, Mexico April 2008 – October 2010 Nearly tripled gross sales within a year of starting, attaining the highest revenue level in the company's 15-year history. Led all manufacturing plant operations and activities in the production of concrete poles and prefabricated materials (150+ products) for subterranean electrical networks. Oversaw production that supported growing 7-figure sales level to meet the demand of rapidly emerging subdivisions in the region. Directed a Finance / Accounting Manager, a Production Manager, 2 sales reps, and 2 administrative support staff; accountable for 70+ employees. HECTOR HERNANDEZ ******************@*****.*** 262-***-**** PAGE 2 GENERAL MANAGER (Continued)
purchasing / vendor sourcing, safety management, and human resources functions. Developed and managed annual operating budget.
Initiated process and efficiency changes that grew profitability and the company’s capacity to manage the fast-paced revenue growth.
Increased On-Time Production Rate 50%and greatly improved On-Time Delivery performance. COMMERCIAL DEVELOPMENT MANAGER
CARIBEYA PAPAYA S.A. de C.V. – Guadalajara, Jalisco Mexico March 2005 – March 2008 Achieved double-digit annual sales growth in Mexican and U.S. territories with 6-figure revenue level. Managed sales, business development, and territory sales planning for tropical fruit distributor. Researched and secured new product providers.
Grew both the number of accounts and providers by 200%.
Opened the U.S. market, securing 2 new accounts in Florida that helped drive sales growth.
Increased profitability by identifying and securing a primary provider whose products cost less, while also meeting high-quality standards.
EARLIER EXPERIENCE: INSTITUTIONAL SALES DIRECTOR at MIDICITY: Established the Institutional Sales Unit, hiring and managing 3 sales reps. Grew medication sales from $0 to $2.5M within 1.5 years. Education & Professional Development
MASTER OF BUSINESS ADMINISTRATION / Marketing & International Business Concentration, 2020 CARROLL UNIVERSITY – Waukesha, WI
FUTURE MILWAUKEE (Community Leadership Program), 2015 MARQUETTE UNIVERSITY – Milwaukee, WI
BACHELOR OF BUSINESS ADMINISTRATION / International Business Major, 2000 UNIVERSIDAD PANAMERICANA – Guadalajara Jalisco, Mexico Community Volunteer Leadership
Board of Directors Member: American Red Cross of Southeast Wisconsin Technical Skills
SAP Business One; Microsoft Word, Excel, and PowerPoint