Marketing/Sales

Meredith Poggie

*** **** ******, *********, ** **043

******.*@***********.***.***, 973-***-****

Education

The Ohio State University, Fisher College of Business Columbus, OH

• Bachelor of Science in Business Administration (May 2021)

• Specialization in Marketing; Minor in Biology; GPA: 3.55 Trinity College Dublin Dublin, Ireland

• Education Abroad; Business and History Studies January- March 2020 BBYO Business and Entrepreneurship; University of Michigan; Pre-College Program Ann Arbor, MI Project Group Leader July 2016

• Collaborated with a class group, invented a new product concept (“RIP Rot”), conducted market research, developed a business model, and was awarded first prize after presenting the concept and business plan to a panel of entrepreneurs.

Marketing Experience

Pfizer New York, NY

Payer & Channel Access (PCA) Marketing Intern June-August 2020

• Increased organizational efficiency by facilitating three live Microsoft Teams demos to the PCA Marketing Team. The demos focused on reducing email burden and improving project management in a matrixed environment. 100% of participants reported back that they found the demos extremely helpful and learned new information to improve their day to day collaboration.

• Conducted 14 interviews across brand marketers to gain insight on market conditions. Applied the information to create a central resource repository that streamlined the process for marketers to reference relevant payer and cost and coverage information from past products according to the product life cycle.

• Assumed leadership responsibility in an internship team challenge to provide perspective on how pending competitor clinical trial data impacts HCP and payer perceptions. Presented findings and recommendations for positioning current products in light of changing market considerations. Onkos Surgical Parsippany, NJ

Summer Marketing Intern May-July 2019

• Researched scientific articles and developed key messaging to support the launch of three new product lines. Identified and summarized the two most effective references for each product.

• Conducted market research by analyzing competitor’s data in order to identify target surgeons whose patient volume would accelerate growth of the complex revision business.

• Analyzed surgical case data to define indications for a new product 510(k) submission to FDA. This led to the strategic decision to pull pediatric indications from the initial submission.

• Updated surgical technique documents to maintain accuracy and version control. Advised the field sales team of the changes made.

• Set a new prework standard for the summer sales meeting and future medical conferences. Magnum Solutions Marketing Montclair, NJ

Summer Marketing Intern June-August 2017

• Completed a company rebranding project by designing a new website using WordPress.

• Directly interacted with clients to identify customer needs regarding desired web content. Extracurricular Activities

Zeta Tau Alpha Sorority, Active Member

American Marketing Association, Marketing Committee Member

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