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Callista Avery
Planning & management of social media strategy by using content that pertains to the given accounts, community, and research relevant to accounts.
Increase brand awareness and drive traffic on social media accounts.
Maintained content marketing calendar to schedule all aspects of creation and delivery.
Used content management system to analyze user engagement and website traffic metrics.
Monitor online presence of company’s brand and engage with users, strengthening customer relationship
Revamped email marketing strategies to increase open and click through rates.
Content Manager
Abernathy Marketing, Raleigh NC / August 2019 - Present
Marketing and Sales Representative
NC Mobility and Medical, Raleigh NC / January 2021 to Present
Led quality assurance initiatives to increase revenue by implementing efficient practices and sales techniques.
Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.
Formalized sales process to enhance operations and promote acquisition of new customers.
Developed and continuing to significantly grow Incontinent Supply territory.
Researched and capitalized on emerging opportunities to build business and expand customer base.
Content Development
Strategic content planning
Social Media administration
Data Analysis
Event Planning
Email Marketing
Project Management
Software
Microsoft Excel, Word, & Powerpoint
Canva
Constant Contact
GoogleMyBusiness
ProCare
Social Media
Snapchat
Waze
CERTIFICATIONS
Social Media Marketing
2020 / Hubspot
Microsoft Office Suite
2017 / Microsoft
B.S. MARKETING
University of North Carolina
at Pembroke
Pembroke, NC
2020 - 2022
Linkedin.com/in/callista-avery-bb0122187/
**************@*****.***
KEY SKILLS
PROFESSIONAL EXPERIENCE
A.A. Business Administration
Wake Tech Community College Raleigh, NC
2018 - 2020
Enthusiastic Content Manager eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of digital media, content strategy, and customer satisfaction. Motivated to learn, grow and excel in Marketing.
CONTACT
PROFILE
EDUCATION