C-Suite Management Digital Sales & Marketing

THOMAS P. BURKE, JD / MBA

CEO CDO CSO – DIGITAL MEDIA & STRATEGY INTEGRATED MARKETING COMMUNICATIONS

*** *. **** ***** **. Penthouse - B Chicago, IL 60610 312-***-****

***.*****@*********.**** http://www.linkedin.com/pub/tom-burke/b/3b1/b53

Growth Innovation Strategy Team Leadership Communication

Consummate, passionate, client and consumer-focused C-Suite digital media advertising and marketing master sales executive, closer, and team leader for in-house, agency, and consulting management.

Drive, deliver, and accelerate revenues, profits, and market share for startups, turnarounds, andhigh growth companies. Lead teams of 5 to 300 consistently meeting and surpassing sales goals. Generate team sales as high as $120M/annual.+ while achieving personal annual sales, averaging $2.8M to $4.6M, with high of $9M, annually. Propel sales by building relationships with C-Level executives, and serving as trusted liaison, resource, subject matter expert, and advocate for Fortune 500 through 2000 enterprises.

RELEVANT PROFESSIONAL EXPERIENCE

CHIEF DIGITAL & SALES OFFICER

TR Digital Media WW, Chicago, IL 2006 – Present

Digital advertising consulting firm providing emerging integrated products, services, and solutions to all verticals, (ad agencies and brands) specializing in CPM rich media.

Negotiated, closed, and led 860 successful retail, CPG OTC, Pharma, sports, financial, and

technology digital campaigns, leading team of 17 in Chicago and Midwest markets producing

$180M annually from 30+ digital advertising AOR’s and 65 Fortune 500 Brands direct!

Managed P&L of $120M for key global, national, and regional accounts. Secured monthly RFP's ($140K); quarterly IO's averaging $600k+; personally generating revenue from $2.8 to $4.6 M annually, up to $9M (year), from brands and digital AOR campaigns in Chicago, MN, NY, & LA.

Orchestrated full – time consulting projects of up to 5 years for GlobalSpec; Ziff Davis Publishing; SureDeposit.com; Conair, {150 reports}, (MEI); and TransperfectTrans.com.

VICE PRESIDENT - ONLINE AD SALES

HotChalk Media Group, Campbell, CA 2010 – 2014

Provider of free online learning management system targeting K to 12 education market.

Catapulted digital advertising sales with team of 10+ developing:

Educational network with 70+ websites by providing top lead generation.

Fully integrated market reach to 17M educators, students, and parents.

Marketed and sold online advertising solutions using newsletters, roadblocks, webinars, email blasts, advertorials, banners, interstitials, and sponsorships, personally producing $2.5M from AOR’s and high-profile brand RFP’s, with team sales of $22M annually.

Pioneered and synchronized implementation of new emerging media platforms reaching consumers at multiple touch points; achieving success in digital marketing across multiple communication channels (display, emerging media, search engine, email, and website urls.

THOMAS P. BURKE 312-***-**** ***.*****@*********.**** PAGE 2

RELEVANT PROFESSIONAL EXPERIENCE (cont.)

PRESIDENT & CHIEF SALES OFFICER

Action Lead Solutions (formerly Higher Education Agency), Chicago, IL 2008 – 2010

Boutique digital advertising agency providing online universities with lead generation programs.

Established strategic direction for start-up firm, and spearheaded launch of sales for PPC SEM, SEO, CPL, CPA, CPM, email, and mobile campaigns, TV and video ads, andcustom content banner ads for 75 online universities and 25 AORS, leading team of 10 – 15; producing

$350K monthly profit margin per(3) portals through personal sales avg. 25% profit!

MANAGING DIRECTOR – DIGITAL ADVERTISING & STRATEGY – MIDWEST

McClatchy Interactive Real Cities Network, Chicago, IL 2006 – 2009

Digital home for nation's second-largest newspaper publisher (RCN sold in 2008).

Led team of 38 achieving annual goal of $118M in sales of online advertising and custom content interactive campaigns for McCLI & Real Cities National Network; 140+ local websites,

111 million monthly uniques and 1800 affiliates (TV broadcast, Cox Radio Network,social networks, and sports, "mom," pet, sites). $6.8 MM in personal, annual sales for each year; 2006 – 2008.

VICE PRESIDENT AD SALES

Career Education Corporation I Hoffman Estates, IL 2006 – 2007

Post-secondary campus-based and online programs, Le Cordon Bleu Cooking Schools of North America, Chefs.com, American Intercontinental Online Universities, Colorado Technical University.

Realized $9M in team sales with 2 sales managers, 4 sales executives, and $2.5M in personal sales annually (100% of goal) of CPM ad space, banner impressions, and custom contenton networks to Chicago and New York advertising agencies and Fortune 500 2000companies.

Ignited growth for new Chefs.com portal through SEM strategy.

MANAGING DIRECTOR – INTERACTIVE MEDIA

Infogroup (formerly Walter Karl), Chicago, IL New York, NY 2004 – 2006

Agency of $500M, publicly traded full-service Marketing Corporation; a Donnelley Marketing Company.

Generated $140M+ in sales to meet P & L goal leading team of 90 (40 direct sales personnel;50 optimization/fulfillment staff), with personal sales of $6.5M annually =

$40M net income.

Launched and led SEM SEO Sales Department and Fulfillment Department withcombined

staff of 34 for Walter Karl Interactive, Donnelley Marketing, Walter Karl, Yesmail & InfoUSA.

VICE PRESIDENT ONLINE AD SALES; SEM & STRATEGIC PARTNERSHIPS

ConsumerBase Digital Agency, Evanston, IL London, UK 2002 – 2004

Interactive agency specializing in search engine marketing in the US and UK.

Propelled divisional team of 4 delivering $11M gross income profit by directly targetingagency and brands sales; personally produced $2.3M through sales of insertion orders in 2004.

EDUCATION PROFESSIONAL DEVELOPMENT

Joint MBA/JD Program; Juris Doctor (JD), University of Notre Dame, South Bend, IN. Bachelor of in Mathematics, (emphasis on Computer Science) DePaul University, Chicago,IL

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