AUTOMATIVE INDUSTRYAutomotive industries are one of the major organizations that should be subject to new technological and digital innovations through its day to day operations. The industry is one of the worlds largest in revenue comprising a wide range of companies and organizations that are for the development, manufacture, market and sale of motor vehicles. Automation is done by specialized engineers who work on the vehicles engine design, safety features, performance and fuel efficiency.In the recent time, the kind of innovation that would have taken effect in the field has been hindered as a result of: companies having underinvested in the new kinds of technologies and the digital methods, many companies have urgent need for the new innovation but are in a dilemma since the cost to effect the new methods of technology and digitalization is expensive, lack of full set of skills in the new technological methods, companies still are struggling hard to get full potential for the efficient development and rebudgeting for the growth of the automotive industries to see into it that the new technologies are set is quite difficult.To focus on the transformation for the digitalization in the automotive industry, some of the things have to be reversed. Automotive companies should define how to develop the methods by embracing agile methods and the test and learn processes particularly to be used for the development of digital features. This may also help them to select right team talented members for their projects. The entire company should also be ready and realign for the transformation from the production to the distribution. Irrespective of all the above, auto companies hoping to survive in the automotive market has to reinvest since the auto industry experiences a load of turbulence (Kalmbach, 2018)