Marcom & Event Marketing Specialist

SASHA RUDY

320-***-**** **********@*****.***

**** ******** ***, *** *** St. Louis Park, MN 55416

EXPERIENCE

Marcom & Event Marketing Specialist – Cardiva Medical, Inc. Jan. 2020 – Present

Coordinate and plan remote, hybrid and on-site event and webinar logistics for local and national shows

Graphic designer for company artwork (i.e. flyers, brochures, white papers, infographics, hospital resources, etc.)

Develop marketing materials for internal (corporate, leadership and sales) teams and external audiences (doctors, staff and patients)

Manage multi-channel marketing strategies through paid/organic social media, Google AdWords and email marketing

Plan and execute company-wide strategies, market development and educational training programs

Produce print and digital advertisements for medical publications

Produce key metric reports to promote sales and increase lead generation

Grow and sustain relationship with existing client base

Marketing Specialist – Pro-Tec Design, Inc. March 2019 – Jan. 2020

Plan and execute trainings, events, product demonstrations and trade shows

Create marketing measurement plans and deliver campaign reports

Prepare marketing campaign strategies and objectives; prepare content calendar, budgets and marketing traction report

Execute marketing and social media campaigns by assembling and analyzing sales forecasts and industry trends

Own and manage website development for strategy, content, analytics and functionality

Prepare sales reports by collecting, analyzing and summarizing campaign data

Create content for social media posts, newsletters and email campaigns

Review sales data, market trends, forecasts, account analyses and new product information

Coordinate lead generation and nurturing campaigns

Event Marketing Specialist – Marco Technologies, LLC April 2018 – March 2019

Organize national and regional conferences, exhibitions, tradeshows, client appreciations, seminars, lunch n’ learns, webinars and social media events

Utilize Salesforce CRM platform to create and monitor campaigns and sales forecasts/reports

Create and distribute marketing materials, HTML emails, website content and sales collateral

Manage and update company’s website

Report monthly inbound lead generation

Develop social media promotions for online marketing activities

Oversee proofing of all company communication (i.e. digital media, printed material, videos blogs, emails, graphics, etc.)

Co-chair member of the gold standard client satisfaction committee

Gold Standard 2018 Award Winner

Maintain ordering system and vendor relationship for promotion items (i.e. client gifts, giveaways, employee swag etc.)

Monitor regional and national event budgets

Create and manage email campaigns within HubSpot and Constant Contact

Set up and host monthly technology webinars

Marketing Associate – Marco Technologies, LLC Feb. 2016 – April 2018

Responsible for providing regional support to sales and marketing

Assist in representing company at local and national events

Create and distribute marketing materials, HTML emails, website content and sales collateral

Manage website lead and information requests

Produce, manage and update company website

Lead Response Coordinator for developing Request for Proposal (RFP) responses

Manage and analyze online marketing activity and inbound campaign through HubSpot

Marketing main point of contact for Salesforce support and training – Salesforce company beta tester and trainer

Track and report campaign success utilizing CRM tools, Salesforce and SharePoint

Develop social media promotions for online marketing activities

Conduct market research and list management

Maintain and update corporate documentation

Produced event mobile app with 1,000+ users

Business Development Consultant – Marco Technologies, LLC Sept. 2015 – Feb. 2016

First point of contact with prospective customers

Generated sales appointments and set up prospective/client facing meetings for designated team members

Conducted over the phone and in-person business relationships

Created business professional relationships with prospective customers

Completed pre-acquisition marketing research and post-acquisition intro campaigns

Marketing Intern – Marco Technologies, LLC June 2014 – Sept. 2015

Composed factual case study interviews and developed video and hard print articles

Conducted media research throughout 40 locations

Tracked and maintained event information, giveaways and departmental finances

Created social media promotions

Assisted in creating company PowerPoint presentations

Social Media Management Intern – DAYTA Marketing Jan. 2015 – May 2015

Managed Facebook, Twitter, LinkedIn, Google + and Pinterest accounts for five local businesses

Composed monthly blogs for each organization

Actively engaged and grew social media platforms

Managed online social media contests and giveaways

Created high-quality graphics and eye-catching designs

Disney College Program Intern – The Walt Disney Company Jan. 2014 – June 2014

Practiced and showcased Disney’s Four Keys Basics: Safety, Courtesy, Show and Efficiency

Conducted resort relations at the Disney Art of Animation resort with hundreds of guests from varying parts of the world

Performed fast-paced and accurate monetary transactions

Ensured proper opening and closings duties of the resort

EDUCATION

St. Cloud State University 2011 – 2015

Mass Communications - Public Relations and Communication Studies

Activities/Societies: University Honors Program, University Ambassadors (President of Recruitment), Semester at Sea (Global Ambassador) and The National Society of Collegiate Scholars.

Study Abroad: South Africa and Semester at Sea (Northern Africa and Europe)

Contact this candidate