SENIOR PR ACCOUNT
MANAGER
NANDI ZUMA
** **** ****, *********, ** on Main, Unit 28, 7441 ************@*****.***
LinkedIn: @nandi-zuma
CONTACT DETAILS
Bernadette Marais
Business Unit Director of Moon Walk Communications 084-***-****
Hayley Sherman
MD of Moon Walk Communications
Lu-Anne Slingerland
Head of PR, The Jupiter Drawing Room
Sidwell Maphangela
Head of Media, The Jupiter Drawing Room
Michelle Swanepoel
PR Account Manager, The Jupiter Drawing Room
REFERENCES:
Knowledge of various media monitoring tools: Newsclip, Ornico and Meltwater
Knowledge of Influencer marketing tools: Webfluential, Fluency, Humanz & Klear.
Strong social media skills: Twitter, Instagram &
Strong communicator, interpersonal skills, decision making, problem solving, effective time management, team player, detail orientated, good management skills SKILLS:
· Development and implementation of social media influencer campaigns
· Development of account strategies
· Directs development of range of materials including client memos, press releases, speeches, articles, brochures, presentation and collateral materials.
· Efficiently and effectively plans and manages large-scale events.
· Develops and guides media relations strategy.
· Anticipates and develops solutions to client needs and problems.
· Provides strong leadership in building effective, productive account teams.
· Compiles and creates comprehensive PR plans and links these into a 360 campaign.
· Monitoring account teams’ standards and deadlines
· Proposals and strategy development
· Meeting budget targets and tracking financial progress on the account
· New business research
· Attendance at brainstorm sessions
· Assistance with preparation and development
· Drafting top level media motivations
· Media lobbying and securing client coverage
WORK HISTORY
Ogilvy PR
December 2019 - present
Brands: Woolworths Foods, Special Occassions & Homeware SENIOR PR ACCOUNT MANAGER
- Develop and manage Influencer and media plans
- Drafting and disseminating media pitches
- Drive and manage PR events and strategies
- Drafting event roll out plans and event reports
- Day to day client relations
- Monthly recons, billings, and budgeting
- Brief studio on Influencer needs/ support
- Manage all suppliers and account payments
- Drafting media motivations, blurbs, etc
- Drafting comprehensive writing briefs
- Compile comprehensive post-campaign reports
- Liase, coordination and relationship management with media and Influencers
- Event conceptualization and execution
- Work closely with the digital agency to implement digital strategies in order to amplify various campaigns
Moon Walk Communications
July 2019 - November 2019
Brands worked on: (Pernod Ricard) The Glenlivet Whisky, Chivas Regal, Martell Cognac, Red Bull Amaphiko & Blue Amber Resort
SENIOR PR ACCOUNT MANAGER
- Studies the Public Relations 10 week online course ACADEMIC BACKGROUND
Currently enrolled
- Fundamentals of Digital Marketing
UCT GET SMARTER
Graduated in 2017
GOOGLE DIGITAL SKILLS
- Bachelor of Arts majoring in English, Film Studies & Media and Writing Graduated in 2015
UNIVERSITY OF CAPE TOWN
Moon Walk Communications
December 2017 - June 2019
- Compile bi-weekly coverage reports
- Contribute to comprehensive campaign reports
- Day to day client support
- Monthly recons, billings and budgeting
- Implement media plans and support media campaigns
- Vet and manage Influencer relations
- Draft and disseminate media pitches
- Liase, coordination and relationship management with media and Influencers
WORK HISTORY
ACCOUNT MANAGER / ACCOUNT EXECUTIVE
- Generate monthly coverage reports
- Generating & Updating media lists
- Influencer research & management of campaigns
- Setting up meetings
- Pitching content ideas and media follow ups
- Running media competitions
- Assisting in the planning and execution of media campaigns CONTENT WRITER
Have You Heard Advertising Agency - The Legacy Project August 2015 - February 2016
Reason for leaving: The internship came to an end
- Updating the website with content every day
- Community management on the social media pages
- Scheduling content on website and social media pages
- Drafting content, conducting interviews and editing content The Jupiter Drawing Room
February 2016- November 2017
Brands worked on: Burger King & Sasko
PR ACCOUNT EXECUTIVE