Sr Manager, Field and Events Marketing

Bhavini Joshi

Santa Clara, CA 408-***-**** **********@*****.*** www.linkedin.com/in/bhavinijoshi

ACCOMPLISHED EVENT MARKETING EXECUTIVE

Driving significant results through foresight, strategic planning, and leadership

Successful and results-driven Event Marketing Leader with expertise executing high-profile, large scale physical and virtual events comprising of a broad range of experience ranging from audience acquisition, speaker management, program management, event marketing, contract negotiation, vendor management, goal settings, sponsorship acquisition, registration, and event communications.

Proven track record of attention to detail executing multidimensional programs with expertise in leveraging communication tools and ability to pivot to new technologies rapidly. Avid learner who constantly upskills and acquires certifications.

Certified Digital Event Specialist, Certified Social Media Specialist, ABM Certification, Brand Management and Asset Management experience,

Expertise in building effective strategies that ensure the success of each event, driving gains in visibility, attendance, and sponsorship revenue and post event nurture programs. With Agora, transitioned the business model to virtual events and developed a pipeline valued at over $2MM. At GE Digital raised 4MM in sponsorship. Collectively raised over 20 MM in collective sponsorship in various roles.

Certified Digital Event Specialist with knowledge and experience using over 15 virtual event platforms and video conferencing solutions. 5 years’ experience creating webinar strategy and 20 years’ experience working on Industry tradeshows, conferences and producing over 500 memorable events.

An effective strategist who leverages an unwavering commitment to excellence to build and execute innovative event planning and management tactics, consistently delivering positive results and comprehensive data analytics. An avid data junkie capable of executing data analysis, event reports, and event influence analysis using Salesforce Lightning and other BI tools.

A deep portfolio of large scale In-person and virtual events such as RTE 2020 Virtual (Agora)- 5,000 attendees, Cisco Live

(San Diego, Berlin, Cancun, Australia) – 10,000 Attendees, PAFOW ATLANTIC Virtual (PAFOW)- 2,000 attendees, Minds and Machines and Predix Transform (Ge Digital) – 5,000 attendees.

AREAS OF EXPERTISE

Skilled in Large Scale Event Execution

Generating and Establishing Sponsorships

Negotiating with Vendors and Agencies

Developing Robust Business Relationships

Driving Revenue Growth and Audience Acquisition

Integrated Marketing and Social Media Marketing

Capturing Cost Savings, Lead Analysis and Reporting

Cross functional team collaboration

Speaking Sessions Management and Event Technology

Marketing Communications and Brand Management

Experience in On-Site, Virtual Events and Hybrid events

Lead and Pipeline Generation, Meeting Management

Professional Experience

Nov 2020 to Present – Virtual Events Consultant – Remote

Providing Virtual Events Services and Strategies to several Clients

Provided Virtual Event Services for Virtual Events organized by several clients increasing user satisfaction, overall attendance and implementing knowledge and best practices for their event strategies.

Jan 2020 to Nov 2020 • Agora Inc. • Santa Clara, CA

Agora Inc. offers a video, voice, and live interactive streaming platform to interact and engage with others online.

Led vision, strategy, and execution for all facets of events and trade shows, including the flagship RTE 2020 event encompassing 15 meetings and 5000 attendees. Orchestrated and executed the company’s sponsorship of two Pocket Gamer virtual conferences, two Mobile Growth Summits (virtual), SBC Digital Summit and ASUGSV Education Conference.

During the COVID-19 pandemic, instrumental in pivoting the company’s business model to virtual events, building developer webinars and a webinar program that showcased customer stories.

Managed the Developer Webinars, created virtual Hackathons, Managed In person workshops, developer content syndication program, and Developer Newsletter.

Established a robust pipeline of over $2MM in opportunities.

Served as a trusted advisor to the sales team, providing guidance on opportunity conversions and meeting bookings. Leveraged media buys and speaking opportunities to bolster the visibility of the company.

Conducted research into the Landscape of Virtual Events vertical for real time engagement, formulating an Account-Based Management campaign. Conducted in depth research into the Education Vertical and consolidated the target list for the Education ABM Campaign.

Successfully reduced the follow-up time for Marketing-Qualified Leads to less than 24 hours.

Credited with generating $72K in savings through the negotiation of contracts for GDC Conference Logistics, SBC Digital, Mobile Growth Summit and Pocket Gamer Conferences - Platinum Sponsorship for Mobile Growth Summit and Diamond Sponsorship for Pocket Gamer Conference.

Served as the data analyst for the team creating Event Dashboards, ROI reports, ensured lead routing was effectively tagged and attributed, reduced the overall cost per QSL and increased the Pipeline ROI by 150x.

May 2018 to Dec 2019 • Rimini Street • Pleasanton, CA

Rimini Street Inc. is a global provider of enterprise software support products and services, and the leading third-party support provider for Oracle and SAP software products.

Event Marketing Manager

Fulfilled a critical role managing the planning and execution of 30 sponsored events in North America and worldwide annually, using integrated marketing strategies to optimize event strategies and workflows. Accountable for the annual event calendar, building and submitting event-specific performance reports to executive leadership.

Established quality leads, sales opportunities, and increased event attendance through pre-show and on-site event marketing campaigns. Contributed $4MM to the opportunity pipeline.

Served as the architect of event processes, solution briefs, event briefs, client briefs, presentations briefs, communications plans, and an event process playbook.

Credited with improving communications through the use of event collaboration tools that included Smartsheets, Workfront, and Microsoft Teams.

Applied pre-event data segmentation to identify target accounts and opportunities to increase penetration into existing client relationships.

Innovated a strategic marketing approach to ensure the success of conferences that included Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit, Gartner Symposium ITSV, Peoplesoft Reconnect, and Collaborate 19.

Exceeded session attendee goals by 200%, dinner attendee targets by 150%, and sales opportunity goal by 100%.

Nov 2014 to April 2018 • Independent Global Event Marketing Consultant • Silicon Valley, CA

Consultant

Served as a trusted advisor and subject matter expert on event marketing, providing guidance and direction to clients across multiple industries.

Streamline Events. Retained as the Event Manager overseeing VMware’s World Wide Sales Kick Off and Global Leadership Summit in Toronto with 4000 attendees. Maintained accountability for registration, booking, VIP management, transportation, lodging, vendor management, contracts, and other key areas.

GE Digital. Served in a one-year role as the Global Events Specialist for the flagship Industrial IoT Conference, Minds + Machines, held in San Francisco and Berlin. Delivered 101% of the sponsorship target, worked with sponsors, and communicated requirements to third parties for booth requirements and other needs. Configured the conference app with event details, sponsorship ads, and interactive games. Bolstered attendance by 30%.

Cisco Systems. From 2014 to 2017, served as the Global Program Manager for the Marketing Strategy business unit working on various programs, particularly the Cisco Live Whisper Suites in San Diego, Cancun, Berlin and Melbourne, collaborating with business units across the organization. Secured a 30% increase in registrations for meetings of the Cisco Live Innovation Forum. Achieved connected recognition award and responsible for successfully increasing the satisfaction rating from 2.9 to 4.5 out of 5. Increased the registration and attendance rate for Cisco Data Center Nexus webinars series by 45%, utilizing webinar marketing and email marketing best practices.

April 2012 to Oct 2014 • Crawford Group

Crawford Group is a marketing workforce solution provider that addresses resource challenges of Fortune 1000 marketing organizations.

Events and Marketing Communications Consultant

Led consulting engagements with Pivotal as an Event and Sponsorship Specialist and with Symantec as a Global Marketing Communications Manager.

Pivotal. Coordinated and led the Sponsorship program, building and promoting a sponsorship prospectus to secure sponsors for SpringOne 2GX 2014 Conference held in Dallas, Texas. Exercised responsibility for tradeshow floor logistics and layout, event logistics, sponsorship management, sponsorship deliverables and speaking opportunities and payment management, event operations, vendor relationships, speaker communication and booking.

oDelivered $250K in sponsorships and garnered a 5-star rating for sponsorship happiness.

oManaged the setup and design of the Pivotal Lounge, overseeing sponsorship bag inserts and breakout session attendance.

oSecured an 80% increase in survey feedback responses.

Symantec. As the Global Marketing Communications Manager, supported the campaign team in the development of integrated marketing campaigns for channel partners and enterprise clients. Reviewed show emails, playbooks, FAQs, cheat sheets, datasheets, and infographics, and email marketing campaigns.

oDirected collaborations with the global enterprise team, and served as the project manager for business unit campaigns and launches across North America, Europe, and the Asia Pacific.

oEffectively managed teams of designers, copywriters, content providers and outside agencies to achieve all project milestones and deliverables on-time and within budget.

oAssumed a lead role in marketing collateral development and revisions encompassing a portfolio of over 700 Symantec assets.

oRe-engineered processes impacting content development, production, legal review, brand consistency, editorial, and creative layout and agency relations.

oLed budget allocation for marketing campaigns promoting Virtualization, Data Loss Prevention, Threat Landscape, Storage and Availability Management, Information Identity Protection, and Internal Education.

oContributed to post-acquisition integration, transitioning and rebranding the assets of Clearwell Systems and VERITAS.

Additional Experience and Early Career

Co-Founder and Events Producer and Chief Entertainment Officer, IK Promotions

Tradeshow and B2B Marketing Consultant, Simply Hired, Sunnyvale, CA

Marketing Programs and Campaigns Consultant, Position 2, Palo Alto, CA

Power User Conference Support Specialist and Twitter Strategist, Google Inc., Mountainview, CA

PPC and Social Media Consultant – Freelance.

Marketing Coordinator - Billeo, San Jose, CA

Brand Ambassador, Demo Coordinator, Pop Up display specialist – Dhruti Inc, Times of India, Media morphosis.

Education & Professional Certifications

San Jose State University

Bachelor of Science Degree in Computer Science

De Anza College

Associate of Arts Degree in Business Management and Marketing

Certified Digital Event Specialist

Lean Six Sigma Yellow Belt

Certified Scrum Professional

Demand-Base ABM Foundations Certification

Facebook Social Media Marketing Professional Certificate

SEO Certification

Event Management Certification

Copywriting Bootcamp

Technical Proficiencies

Jive Software, Zoom, Salesforce CRM, Jira, Tableau, Aprimo, Lanyon, Cvent, WebEx, GoToMeetings, NetMarcom, Microsoft Office, Slideshare, Hootsuite, Facebook, YouTube, WRM, Smartsheets, Google Docs, Excel, Social Tables, WordPress, BI Tools, SQL, Dreamweaver, Marketo, Mailchimp, HubSpot, Lanyard, ConferenceHound, Attendease, Jifflenow, Cisco Spark, Cisco Jabber, Google Analytics,, On24, Airmeet, 6Connex, Virbella, Run the World, InEvent, Boomset.

Core Competencies

Brand Management

Event Management

Project Management

Budget Management

Viral Marketing Campaigns

Agency Relations

Logistics

Virtual Events

Event Marketing

Hybrid Events

Sales Training/Enablement

Webinar Strategy and Execution

Demand Generation

Process Optimization

Cross functional leadership

Collateral Management

Risk Analysis

Tool Management

Pop Up Displays / Experiential Events

Sponsorship Management

Speaking Briefs

Vendor Relationships

ROI

Data Analysis/ Audience Segmentation

Meeting Management

Experiential Marketing

Onsite Event Execution

Partner/ Field Relations

Analytic Reports

Competitive Analysis

Email Marketing

Registration Tools

Campaign Briefs

MQL/SQL Reporting

Event Insights

Forecasting

“Bhavini is very passionate about event marketing. She understands how to get the most value out of event execution and does a good job managing vendors and keeping the team informed. Highly recommend to any company looking for a dedicated and passionate event marketer!”

Virginia Liu, SVP Marketing Ecosystems, Agora

Jan 2020 to Nov 2020 • Agora Inc. • Santa Clara, CA

Agora Inc. offers a video, voice, and live interactive streaming platform to interact and engage with others online.

Events Marketing Manager

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