Art Director and Graphic Designer
Resume:
EXPERIENCE
Franklin Planner Corporation Senior Graphic Designer 2014 – Present
• Maintained company branding and voice by creating cohesive marketing across various media from web banners and emails, to print catalogs and social media
• Designed campaign brandscapes with the foresight on how each would be adjusted to reach the right client in the right media channel
• Worked with marketing managers to come up with cohesive branding strategy and campaigns
• Created files for print and performed onsite press checks ensuring product color integrity was maintained and worked with pressmen to achieve the highest standard
• Art directed product photoshoots keeping in mind the formats needed for various media channels
• Collaborated with web developers on creating a responsive website design
• Constructed wireframe and design for online customer training as well as a new customer portal dedicated to those new to the system
• Created infographics, checklists, and content for blogs to add value to the customer experience
• Designed several planners complete with supplemental content
• Produced product videos and marketing videos resulting in hundreds of thousands of new customer views and click-throughs and potential revenue
Creative Publishing Solutions Lead/Senior Graphic Designer 2009 – 2014
• Trained and supervised team of designers ensuring consistency of client brand and created processes to increase productivity, workflow, and organization
• Created all collateral templates to provide clean, printer-ready files and consistent overall quality
• Was responsible for team communication and ensured consistent, correct work
• Managed team workload by adjusting designer projects depending on production schedule and workflow
• Organized, compiled, and created coupon books, directories, and magazine/shopper guides in efficient manner to speed up proofing process
• Created printer-ready files and worked closely with printers and vendors to solve issues that arose
• Worked with IT department and created files used for online ordering toolkit
• Created new organizing system for server to confirm correct templates are used and increasing productivity of the team
• Managed design team actively by continuously evaluating processes, timelines, reviewing work of team, and selecting those with the best skills to accomplish each task
• Reviewed client style guide to ensure consistency and provide materials with the proper voice and brand to achieve client goals
• Instigated new processes including kick-off meeting and follow-up meeting for each project and revising routing sheets and checklists
Vista College Instructor, Graphic and Web Design Program 2010
• Taught students in the Graphic and Web Design program color theory, typography, packaging design, design composition, problem-solving, creative thinking, InDesign, Illustrator, Photoshop, HTML, and CSS
• Worked with each student to bolster their skills to help them get jobs upon graduation
• Gave students one-on-one attention and time to help with individual needs to ensure well-rounded skill sets Morris Murdock Travel Art Director/Graphic Designer 2006 – 2009
• Created from conceptualization to fulfillment monthly, quarterly, and yearly advertising campaigns for four divisions utilizing every facet of marketing from print to web, including social media marketing
• Developed yearly media plan for all divisions, coordinated placement of all print and web advertising, and managed its completion within the department ensuring the budget was met and maintained
• Supervised marketing assistant and marketing coordinator on daily projects and annual travel show
• Coordinated with all vendors to ensure the proper product was advertised to the right market streamlining company messaging
PROFILE
With over 20 years of extensive knowledge
and experience as an art director and
graphic designer, I have created and
managed company brands with efficiency.
I am able to successfully manage multiple
projects while meeting deadlines and
exceeding expectations, display excellent
verbal and written communication skills,
offer extremely detail-oriented work and
direction, multi-task, and show exemplary
time management skills. I am self-
motivated with great initiative and am
able to work well in a fast-paced team
setting. I am also able to see the big picture
and can identify how best to organize the
team to reach the most effective solution
for the goal. I am passionate about design
and love exploring all it has to offer.
SKILLS
INDESIGN
PHOTOSHOP
ILLUSTRATOR
PREMIERE PRO
LIGHTROOM
ACROBAT
DREAMWEAVER
HTML
CSS
ART DIRECTION
MANAGING A TEAM
LOGO & BRANDING
MARKETING
PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
LARGE FORMAT
VIDEOS
PRODUCT
PHOTOGRAPHY
CONTACT
adkvgs@r.postjobfree.com
mhgraphicdesign.myportfolio.com
MARNIE HALLIDAY
ART DIRECTOR AND SENIOR GRAPHIC DESIGNER
Morris Murdock Travel Art Director/Graphic Designer 2006 – 2009 (continued)
• Designed logos and brand identities for new divisions reinforcing the company brand as a whole as well as created monthly sales promotions that helped strengthen the company’s recognition by clients
• Managed all company communication and created email templates ensuring proper branding and increased efficiency
• Art directed all advertising, including newspaper and magazine ads, online web banner ads, brochures, marketing kits, direct mail, proposals and RFPs, presentations, retail branding signage, and expo materials resulting in increased ROI
• Designed weekly email campaigns and managed distribution to client base, which increased company visibility and placement in the market share
• Traveled to various places around the world to have a better understanding of how to market and advertise company and travel packages to clients
CUSA Technologies/Fiserv Solutions, Inc. Graphic Designer 1999 – 2006
• Created logos used for company branding, conferences, and trade shows strengthening the company brand
• Designed company product collateral, direct mail, trade show signage, promotional items, and client communications promoting the company as a cohesive group of product offerings
• Developed layout and content of registration brochures for annual conferences and user group meetings increasing the ease-of-use and showcasing the simplicity of the registration process
• Designed marketing campaigns, including initial mailings, follow-up direct mail, and emails increasing brand awareness
• Responsible for the design and distribution of quarterly client newsletter, including writing and editing articles with pertinent information essential to the growth of clients
• Maintained master marketing calendar and kept department on track to meet deadlines and budgets
• Coordinated trade shows including registration, creation of booth signage, and compilation of all materials used increasing the opportunity for company sales and growth
• Coordinated vendor relations, including creation of printer-ready files and artwork reducing costs and saving time
• Initiated new procedures to organize workload where all departments needed to submit marketing requests through a trackable system that allowed me to work more efficiently and effectively while ensuring a quick turnaround on projects
• Integral part of branding redesign team that resulted in greater marketplace recognition
• Indispensable part of website redesign team resulting in a more streamlined, easily navigated website highlighting product offerings
COMMUNITY INVOLVEMENT
• Volunteer for Project Strong 2018 – Present
• Volunteer for Utah Muscular Dystrophy
Summer Camp 2009 – 2018
• Pro bono logo design for local
elementary schools
EDUCATION
Bachelor of Science in Psychology
with minor in Criminal Justice
Weber State University, Ogden, UT
CONTINUING EDUCATION
I enjoy learning new things and staying on
top of trends so I can offer the best solutions
possible. I take classes when I can. I’d be a
perpetual student if I could afford it.
REFERENCES
Lareen Strong
adkvgs@r.postjobfree.com
Amy McNeill
adkvgs@r.postjobfree.com
Celina Milner Leon
adkvgs@r.postjobfree.com
MARNIE HALLIDAY
ART DIRECTOR AND SENIOR GRAPHIC DESIGNER
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