Sales Representative

David Staley

Corporate Sales Trainer / Special Projects

********@*****.*** • 716-***-****

linkedin.com/in/david-p-staley • Clarence Center, NY

Summary

Talent for developing successful sales/product training, certification, and onboarding programs to support business priorities. Skilled at leveraging virtual platforms, software tools, and multi-channel solutions for an exceptional customer experience. Effective communicator building consensus with internal/external stakeholders and third-party vendors. Able to educate, inspire, and motivate teams to bolster client retention, product adoption, and revenue growth.

Education

Bachelor of Science in

Business Administration

Daemen College,

Amherst, NY, Cum Laude

Certifications

NYS Teacher Certification

D’Youville College

Buffalo, NY

Technical Proficiencies

Salesforce CRM

MS Office Suite

Areas of Expertise

Business Development

Sales Enablement

Service Delivery

Product Management

Lead Generation

Marketing Automation

Curriculum Development

Learning Management Systems

Virtual Prospecting Platforms

Multimedia Demos & Training

Software Certification Programs

New-Hire Onboarding

Accomplishments

Played key role in winning third place for Virtual Selling Team of the Year Award 2020.

Bolstered average sales close rate 12% and appointment bookings 134% one month after training for underperforming business advisors.

Achieved 97% pass rate for 1.2K trainees on flagship SaaS software product.

Professional Experience

THRYV Inc., Buffalo, NY 12/2006 – Present

Progressed through series of roles over 14+ years for SaaS company formed through acquisition and merger of national marketing and internet yellow pages companies—DexYP, Dexmedia, Superpages, Idearc Media, and Verizon.

Corporate Trainer & Special Projects Manager

Design, execute, and validate cross-functional training projects in support of company-wide transition to 100% virtual workforce. Establish best practices aligned with KPIs for 1.2K+ business advisors including product and sales certification programs. Master third-party software and develop curriculum to foster success of sales and operations teams.

Defined and orchestrated multi-level training for flagship software product including customer segmentation, competitive positioning, and purchase intent.

Decreased churn to 2.3% with 12% increase in ARPU by conducting companywide certification on software solutions and SaaS delivery approach.

Collaborated with colleagues to define requirements for Virtual Resource Center with introduction of virtual training platform.

Launched Vidyard video licensing program to 200+ business advisors.

Facilitated $150K in new revenue by coaching new hires through first sale from prospecting and product positioning to sales calls and lead conversion.

Promoted cohesive company culture via creation of monthly virtual fitness challenges for sales leaders including scoring systems, progress tracking, and year-end award ceremony.

Produced three-day live and five-day virtual Rookie Bootcamp to strengthen product knowledge and mentor business advisors within one year of hire.

Initial Sales Trainer

Aligned new-hire curriculum with new products and company mission.

Trained 300+ new employees in initial and field sales training.

THYRV Inc. …continued…

Market Performance Manager

Collected and analyzed product performance data to inform decisions of senior management on expansion of product line.

Engaged with 200+ current and former customers to collate feedback on product performance, quality of service, and overall satisfaction.

Honored with DexMedia Excellence Award in Marketing 2013.

Senior Media Planner

Spearheaded team of four senior business advisors to write marketing plans adapted for existing and new clients.

Analyzed current marketing programs, industry trends, and client needs to draft proposals for top 5% revenue clients.

Busines Advisor & Sales Representative

Designed and sold print and digital advertising solutions through telephone sales to small- and medium-sized businesses.

Attained 445% of sales target in largest campaign for Erie County, NY.

UPS Supply Chain Solutions, Buffalo, NY 10/2005 – 10/2006

Business Development Manager

Crafted international and domestic freight solutions to streamline supply chains for industrial and manufacturing customers. Served as trusted advisor to clients building consensus around logistics strategies.

Grew territory revenue 140%.

Secured new international supply chain routes for Accumed Inc. and Mentholatum by consolidating supply chain delivery into one solution.

Additional Experience

Field Technician, Verizon, Amherst, NY

Substitute Teacher, Clarence Central Schools, Clarence Center, NY

Financial Planner, AXA Advisors, Buffalo, NY

Regional Sales Manager, Ingram Micro, Buffalo, NY

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