Visual Storyteller

DANIELLE ZEITLER

VISUAL STORYTELLER

WORK EXPERIENCE

CREATIVE DIRECTOR CONSULTANT LOS ANGELES, CA PRESENT

• Assisted with the launch of 3 female led accessory companies

• Lead forecast, trend research, customer profile creation and merchandise development planning

• Digital visual planning from concept to creation

• Women and Men’s ready to wear apparel and accessory design

• Ongoing on-site art direction and styling (stores, photoshoots and virtual styling)

• Guided the transition from live events to digital activations SR. MANAGER OF CORPORATE VISUAL STRATEGY & PRESENTATION JMCLAUGHLIN BROOKLYN, NY 5/18 – 1/20

• Create international monthly Visual Store Presentation Guidelines based on revenue and region

• Lead ideation for all 135 store windows planning and installations

• Worked with the Visual Director and Creative Director to design store brand guidelines and best practices

• Launched weekly field team meetings to ensure successful launches, receive in-store feedback and collaborate on future in-store activations

• Traveled to stores to roll out installations, review store performance and train in-store employees on a rolling basis

• Analyzed in-store financials for volume drivers to pivot merchandise tables weekly

• Owned P&L for window promotional packages

• Lead sourcing, costing and negotiation for new vendors and projects

• Mentored visual merchandisers and brand managers DIRECTOR OF CORPORATE VISUAL MERCHANDISING STEVEN ALAN TRIBECA, NY 8/17 - 4/18

• Project manager + primary point of contact for architects, buying teams and local teams to ensure successful new store openings

• Guided weekly strategy sessions with the VP of Stores to increase sales by 30% MTD

• Executed monthly visual merchandising directive for store fleet to roll out

• Lead styling and visual direction for brand marketing asset creation extending from print, social and eCommerce

• Designed all in-store fixtures and furniture planograms REGIONAL VISUAL MERCHANDISE MANAGER JMCLAUGHLIN BROOKLYN, NY 8/16 – 7/17

• Created weekly in-store interior and exterior merchandising directive and reporting for leadership team

• Traveled globally to manage store openings, renovations, and workshops

• Focused on the tri-state market stores visual merchandising

• Created new lifestyle merchandising seminars

• Trained visual DOR in-store teams and District Managers in brand guidelines and best practices DIRECTOR OF VISUAL MERCHANDISING, NORTH AMERICA & CANADA CHRISTOFLE SILVER NEW YORK, NY 4/15 – 7/16

• Worked closely with the European team for window display production and visual brand guidelines

• Partnered with VP of Marketing for all marketing signage, displays and styling needs

• Designed merchandising flow plan for all boutiques: including new store openings

• Created a quarterly showroom display layout for market week VISUAL MERCHANDISER CLUB MONACO NEW YORK, NY 10/12 - 8/14 VISUAL INTERN CHANEL NEW YORK, NY 5/08 - 7/08 EDUCATION

LASELL UNIVERSITY BACHELOR OF SCIENCE, FASHION & RETAIL MERCHANDISING 05-09 SKILLS

Visual Merchandising

Display Production

Store Planograms

Product Development

Styling and Wardrobing

Art Direction

Trend Forecasting

Photography

Interior Design Staging

Acrylic & Watercolor

Painting

CONTACT

PHONE:

781-***-****

EMAIL:

DBRIDGET1987

@GMAIL.COM

HOBBIES

Hiking

Painting

Pilates

Photography

SOFTWARE

InDesign

Photoshop

Illustrator

Microsoft Office

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